GTM-focused SaaS Advisor and Board Member

I am a go-to-market-focused technology executive and board member with over 20 years experience leading SaaS companies.  

I have led product, marketing, sales, and customer success, and twice I have run companies as CEO.  Along the way I have served formally on 4 boards of directors (including one public company), 7 advisory boards and 3 non-profit boards.

As part of these roles, I have helped to:

* Sell 5 companies (to Oracle, Amazon, Aurea, Maritz, and NonProfitEZ)
* Secure over $100M in equity financing (series Seed, A, B, C)
* Acquire and integrate 5 companies
* Manage small and large quotas (up to $300M)
* Launch dozens of products
* Get two products to profitability on a pure PLG / self-serve basis
* Grow multiple companies at 50%+ growth rates
* Restructure / downsize multiple companies
* Hire hundreds of people
* Create over $1B of shareholder value

I am now 100% focused on teaching, writing, investing and advising.  

As the Executive Chairman of Winning by Design, I work with leadership teams to optimize go-to-market strategies, product development, and customer success.  As an active board member and advisor, I focus on product development and corporate strategy.  As a professor at BYU's Marriott School of Business I teach Product-led Growth, B2B Sales & Marketing, and Career Strategy.

I recently published my first book with Stanford University Press:  FREEMIUM, available from all book retailers.

I am proud to serve as a formal advisor to Mercato Partners, Pledge, Terrett, and ProAI, and an informal advisor to other entrepreneurs and business leaders changing the world.

My mission is to empower the next generation of software leaders and entrepreneurs to create value for their customers and for society.

Dave Boyce

No one has it figured out. 

Since AI changed everything about how customers discover, buy, and use your product, you have to go back to being the "chief figure it out" officer.

"Working harder" on yesterday's playbooks won't cut it.

But to figure it out, you need an experimental framework.  This is what I laid out in my book FREEMIUM, and I recently discussed it at length with Craig Taylor on his podcast, Truth, Lies & B2B Growth.

You can find the full episode on my SubStack:  ProductLedGTM.

XOXO,

-db

GTM Engineer @ mgsh. | GTM Strategy + Systems That Turn Your Data Into A Growth Goldmine | Clay Solutions Partner | UK + EMEA

Co-founder of an intelligent GTM agency specialising in CRM enrichment and Clay-powered automation.
We help companies clean, enrich, and activate their data - turning messy CRMs and chaotic outbound into intelligent, scalable GTM systems that actually generate pipeline.

I’m also the founder of #GirlsWhoClay, a global community supporting women in GTM Engineering, and a long-time believer in process automation, proactive pipeline generation, and common sense over complexity.

Before building GTM systems, I built trading books in banking.
Different world, same principles - precision, discipline, and results.

What I do best:

- Intelligent CRM enrichment and GTM data architecture
- Clay automation strategy and implementation
- Pipeline generation frameworks for SDRs
- Building scalable outbound systems with measurable ROI

Recognised as one of the Top 20 SDR Leaders in the UK, I now spend most of my time helping GTM teams and founders fix the one thing they all struggle with - clarity.

If you’re serious about scaling sustainably (not just spending more on tools), let’s talk.

Marina Ghilchik

Clay opened their first European office yesterday.

London. 4th March 2026.

I’ve only been manifesting this since early 2024, no big deal. 🙃

Last night’s party was …everything. Finally putting faces to the names I’ve been building alongside for the past year… there’s something special about that. The Clay community has always had incredible energy online, but in person? Different level entirely.

For EMEA GTM teams, this matters more than people realise. Closer support, same timezone, a team embedded in the market we’re actually selling into.

Big things incoming. Watch this space. 🚀

Kareem Amin , Varun Anand and everyone at Clay - genuinely thrilled for you. 🫶

No alternative text description for this image

I'll never use a data search dashboard again.

Not Prospeo.io ‘s. Not anyone's.

Here's what happened.

Needed to target companies across multiple industries. Simple enough. Open the dashboard. Pick your filters. Run the search.

Except industry taxonomies are a mess. 🫠 

"Software Development" vs "Computer Software" vs "SaaS" vs "Internet Software & Services." You got the gist. 

Same companies. Four different labels. Pick the wrong one, miss half your TAM.

So I plugged Prospeo's API into Claude Code instead.

Typed: "Find me Series A/B SaaS companies in EMEA, 50-200 employees."

Claude didn't pick one taxonomy label and pray. It:

  → Pulled every industry variation that maps to what I actually meant
  → Cross-referenced NAICS codes, SIC codes, and Prospeo's own categories
  → Gave me coverage stats per variation
  → Flagged gaps I would've missed entirely

3 minutes. Not an hour toggling filters and second-guessing myself.

Dashboard me? Missed ~30% of the TAM. Just from taxonomy blind spots.

Claude Code me? Full coverage. Every variation. With receipts. 😁 

And data that's refreshed every 7 days with triple-verified emails. So you're not just finding more leads, you're finding ones that won't bounce.

This isn't even a Prospeo-specific spot - it’s a human thing. Industry labels are inconsistent across every database on the planet. But Prospeo's API is built for this. 30+ filters. Clean docs. Claude Code reads it, understands it, and runs circles around what I'd do manually.

I'm not going back.

P.S. If you're still manually toggling industry checkboxes in 2026, we need to talk. Or actually, we don't. Just plug in the API. 😈

Open article: Prospeo - Find Verified Emails & Phone Numbers for Outreach by prospeo.io

Prospeo - Find Verified Emails & Phone Numbers for Outreach

taplio

The Battle

Dave Boyce

Marina Ghilchik

Followers

Posts

Engagements

Likes

Performance ScoreDave Boyce's LinkedIn Performance

Performance ScoreMarina Ghilchik's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dave Boyce

Marina Ghilchik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dave Boyce's LinkedIn Performance

Performance ScoreMarina Ghilchik's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDave Boyce's LinkedIn Performance