GTM-focused SaaS Advisor and Board Member

I am a go-to-market-focused technology executive and board member with over 20 years experience leading SaaS companies.  

I have led product, marketing, sales, and customer success, and twice I have run companies as CEO.  Along the way I have served formally on 4 boards of directors (including one public company), 7 advisory boards and 3 non-profit boards.

As part of these roles, I have helped to:

* Sell 5 companies (to Oracle, Amazon, Aurea, Maritz, and NonProfitEZ)
* Secure over $100M in equity financing (series Seed, A, B, C)
* Acquire and integrate 5 companies
* Manage small and large quotas (up to $300M)
* Launch dozens of products
* Get two products to profitability on a pure PLG / self-serve basis
* Grow multiple companies at 50%+ growth rates
* Restructure / downsize multiple companies
* Hire hundreds of people
* Create over $1B of shareholder value

I am now 100% focused on teaching, writing, investing and advising.  

As the Executive Chairman of Winning by Design, I work with leadership teams to optimize go-to-market strategies, product development, and customer success.  As an active board member and advisor, I focus on product development and corporate strategy.  As a professor at BYU's Marriott School of Business I teach Product-led Growth, B2B Sales & Marketing, and Career Strategy.

I recently published my first book with Stanford University Press:  FREEMIUM, available from all book retailers.

I am proud to serve as a formal advisor to Mercato Partners, Pledge, Terrett, and ProAI, and an informal advisor to other entrepreneurs and business leaders changing the world.

My mission is to empower the next generation of software leaders and entrepreneurs to create value for their customers and for society.

Dave Boyce

No one has it figured out. 

Since AI changed everything about how customers discover, buy, and use your product, you have to go back to being the "chief figure it out" officer.

"Working harder" on yesterday's playbooks won't cut it.

But to figure it out, you need an experimental framework.  This is what I laid out in my book FREEMIUM, and I recently discussed it at length with Craig Taylor on his podcast, Truth, Lies & B2B Growth.

You can find the full episode on my SubStack:  ProductLedGTM.

XOXO,

-db

Jeremy Ramos

I’m a senior engineering executive with a 25-year track record of building high-performing organizations, delivering complex software systems, and shaping technical strategy for companies operating in high-growth, high-complexity environments. My background spans mission-critical defense systems, space platforms, enterprise SaaS platforms, startup ecosystems, AI/ML-enabled products, and large-scale systems engineering. I excel at guiding organizations through inflection points, whether that’s scaling from startup to growth-stage or modernizing platforms for enterprise-level delivery.

Across my career, I’ve operated at the intersection of technology, product, architecture, and organizational leadership, repeatedly stepping into roles that required me to define vision, build structure, and drive execution. My leadership approach blends systems thinking, engineering rigor, and practical execution, enabling teams to move fast without sacrificing quality or stability.

What I specialize in:
• Technical Strategy & Architecture: Driving long-term architectural direction for multi-product portfolios, modernizing legacy systems, and designing modular, scalable, AI-ready platforms.
• Engineering Leadership at Scale: Leading cross-functional organizations across software engineering, systems engineering, DevSecOps, QA, project management, and architecture.
• Product & Platform Growth: Aligning engineering and product strategy, maturing roadmaps, and building platforms that accelerate delivery and unlock new business models.
• Org Design & Transformation: Designing engineering organizations for scale, implementing delivery models, establishing governance, and building leadership benches.
• AI/ML & Decision Systems: Integrating AI into engineering workflows, mission systems, and edge-deployed solutions.
• Enterprise Delivery: Implementing DORA-aligned operations, CI/CD automation, quality systems, and reliability practices for mission-critical software.

Today, as VP of Engineering at TheIncLab, I lead a multi-disciplinary engineering organization delivering advanced mission-planning systems for the DoD while partnering with executive leadership to shape the company’s technical strategy and support its aggressive business scaling journey.

I’m energized by environments where technology, leadership, and product strategy converge, and where building the right architecture, culture, and systems unlocks new levels of performance. My goal is to help organizations scale with clarity, velocity, and purpose.

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