Brad Redding

Elevar

Elevar powers conversion tracking for direct-to-consumer brands on Shopify & Shopify Plus. Our server-side tracking transforms shopping behavior into structured, trackable events with attribution, resulting in near 100% conversion accuracy. With real-time event monitoring and integrations with Facebook Conversion API, Google Ads, GA4, TikTok, Klaviyo, Pinterest, Bing and 40+ more digital marketing channels, we ensure brands never miss tracking a conversion.


#714 on the 2022 Inc 5000 list

Founder (Acquired January 2024 by Buxton)

Conversion Tracking Playbook

Accelerate your eCommerce growth and become an analytics and tracking expert. Join me in learning how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

Podcast Host

SaaS Academy

I coach ambitious SaaS founders in SaaS Academy along their journey to scale their business.

Coach

SOUTH / www.south.io

SOUTH helps brands articulate visually, convert effectively, and function with ease. 

We provide brands with end-to-end services — from the seed of a vision through implementation, and oftentimes reinvention. This entails working in the trenches with our clients and providing transparent consultation every step of the way.

VP of Operations

Blue Acorn

Managed and trained team of Business Analysts responsible for executing our discovery process, requirements building, platform and eCommerce subject matter expertise, data modeling, Google Analytics analysis, and client roadmap/KPI curation for eCommerce clients on Magento and Demandware platforms.

Manager of Business Analysts + Engagement Manager

I manage two agile scrum development teams of 12 team members/each as well as our cross functional relationships with our Optimization and DevOps teams.  I'm responsible for exceeding our clients goals and expectations through our full suite of UX, development, optimization, strategy, and DevOps support services.

General Manager

I'm responsible for ensuring the successful delivery of our development and strategic services on budget and on time, while adhering to the utmost level of quality.  I'm actively involved in all aspects of our client consulting, management, and deliverables while managing our team of eCommerce Consultants/Technical Account Managers.

Director of Client Success

Project Owner for agile team developing eCommerce solutions based on today's best technologies to ensure we are providing our clients the best service on the best of breed platforms.  We don't stop just at development - optimizing and attracting is even more important to ensure continued success after deployment. Currently we are a Magento Gold certified partner; I work daily in Enterprise and Community editions.

eCommerce Consultant

MYiLIVE

MYiLIVE.com launched as a local marketplace bringing boutique shopping to the web by allowing you to peruse the racks and sales of not only your favorite local retailers, but retailers you otherwise may never know about, all in one place.

As of November, 2010, MYiLIVE.com was no longer supported.  The technical backbone was white-labeled and licensed to partner companies.  

Features include, but aren't limited to:
- Shopper/Seller Marketplace Profiles
- PayPal Chained + Parallel Payments API Implementation
- Complete E-Commerce checkout functionality
- Product/Business Searches
- Customizable category hierarchy
- Personalization shopper features 
- Facebook Selling Application 
- Much More...

One of our first partners was Nolcha, an award-winning promotional, events and retail platform specializing in independent fashion designers; offering a fashion week program in New York and London, pop up shops, and more.

We were responsible for the complete redesign, branding, feature enhancement, UI, development and launch of the new Global Fashion Brands, a marketplace for independent fashion designers and retailers in January 2011 (www.globalfashionbrands.com).  

Global Fashion Brands received a multitude of press including Vogue, NY Post, Lucky, and more.

Founder

The Washington Post

Acted as the sole Account Manager of a small team in the New Digital Ventures group to launch "The Capitol Dish", a daily deal site for restaurants by The Washington Post in October, 2010.  I leveraged many existing relationships, while building new ones, with Washington D.C. Area merchants to help quickly grow the business in an extremely competitive market.  

Led by a well rounded team, we expanded to "The Capitol Deal" in March, 2011 to feature merchants across all business sectors.

New Digital Ventures

NAHB

Develop and maintain quality relationships with manufacturers across the building and home technology industries.  Create new revenue streams, streamline and maximize online and web promotional campaigns, and help create annual marketing strategy for sales campaigns.

Handle all sales and budget for Pillars Multifamily Conference Exhibit Space.

Acct Sales Manager

Founder @ Elevar | Server-Side Tracking for D2C & Omni Brands

I've lived in the eCommerce world for the past 17 years building, launching, and optimizing eCommerce businesses. In 2017, I co-founded Elevar which is my 2nd SaaS business serving eCommerce brands.

Ensure that 100% of your conversions are tracked and delivered to your marketing channels like Facebook, TikTok, Google Ads, GA4, and 40+ other channels with Elevar’s server-side tracking. Plus boost Klaviyo flow performance by 2-3x with Session Enrichment.

I also coach other SaaS founders as part of SaaS Academy.

Founder & CEO

The Many

Senior Director, Analytics

Quixote Consults

Leading both the strategic and tactical marketing analytics initiatives for DTC brands across the CPG, Automotive, Apparel, & Functional Beverage spaces.

Principal

True Classic

Director, Analytics

MuteSix

Senior Director, Marketing Science & Analytics

Head of Marketing Science & Analytics

Conversion Logic

- Enabled successful client implementation, ongoing usage, and account retention and growth for an advanced multi-touch attribution software solution for Fandango, Microsoft, SoFi, ZipRecruiter

- Analyzed statistical attribution model outputs to present client insights decks to consult with the client while highlighting key insights and recommendations on media investment strategies based on multi-touch attribution and media mix models

- Cultivated strong relationships across client stakeholders and agency teams to ensure successful technology implementation and adoption of advanced media measurement solutions 

- Collaborated cross-functionally with solution architects, project managers, data scientists, and engineers

Senior Analyst

Decide

LockerDome's native ad platform optimizes ROI in real time. LockerDome's publishing platform powers content for thousands of brands and media companies, reaching an audience of millions.

Senior Account Executive

Account Strategist

RhythmOne

Focused on establishing and growing agency and brand-direct relationships to execute and deliver on programmatic campaign KPIs in a private marketplace.

Account Executive, Agency

As a fastidious marketing tech pro, I like to exist within the intersection of helping brands connect with new audiences while also reactivating existing customers through both digital and traditional marketing channels. My expertise lies in leveraging data analytics and marketing measurement to drive marketing effectiveness, ensuring every campaign is both impactful and measurable. Known for being dynamic, solution-driven, and a strategic thinker, I bring a holistic approach to every project I undertake.

Core Competencies:
Data Analytics: Turning data into actionable insights to inform marketing strategies.
Marketing Consulting: Providing expert guidance to enhance brand performance.
DTC Growth Strategy: Driving growth for direct-to-consumer brands through targeted strategies.
Media Measurement: Evaluating media performance to optimize marketing efforts.
Marketing Effectiveness: Ensuring marketing initiatives deliver maximum ROI.

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Brad Redding

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