Brad Redding

Elevar

Elevar powers conversion tracking for direct-to-consumer brands on Shopify & Shopify Plus. Our server-side tracking transforms shopping behavior into structured, trackable events with attribution, resulting in near 100% conversion accuracy. With real-time event monitoring and integrations with Facebook Conversion API, Google Ads, GA4, TikTok, Klaviyo, Pinterest, Bing and 40+ more digital marketing channels, we ensure brands never miss tracking a conversion.


#714 on the 2022 Inc 5000 list

Founder (Acquired January 2024 by Buxton)

Conversion Tracking Playbook

Accelerate your eCommerce growth and become an analytics and tracking expert. Join me in learning how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

Podcast Host

SaaS Academy

I coach ambitious SaaS founders in SaaS Academy along their journey to scale their business.

Coach

SOUTH / www.south.io

SOUTH helps brands articulate visually, convert effectively, and function with ease. 

We provide brands with end-to-end services — from the seed of a vision through implementation, and oftentimes reinvention. This entails working in the trenches with our clients and providing transparent consultation every step of the way.

VP of Operations

Blue Acorn

Managed and trained team of Business Analysts responsible for executing our discovery process, requirements building, platform and eCommerce subject matter expertise, data modeling, Google Analytics analysis, and client roadmap/KPI curation for eCommerce clients on Magento and Demandware platforms.

Manager of Business Analysts + Engagement Manager

I manage two agile scrum development teams of 12 team members/each as well as our cross functional relationships with our Optimization and DevOps teams.  I'm responsible for exceeding our clients goals and expectations through our full suite of UX, development, optimization, strategy, and DevOps support services.

General Manager

I'm responsible for ensuring the successful delivery of our development and strategic services on budget and on time, while adhering to the utmost level of quality.  I'm actively involved in all aspects of our client consulting, management, and deliverables while managing our team of eCommerce Consultants/Technical Account Managers.

Director of Client Success

Project Owner for agile team developing eCommerce solutions based on today's best technologies to ensure we are providing our clients the best service on the best of breed platforms.  We don't stop just at development - optimizing and attracting is even more important to ensure continued success after deployment. Currently we are a Magento Gold certified partner; I work daily in Enterprise and Community editions.

eCommerce Consultant

MYiLIVE

MYiLIVE.com launched as a local marketplace bringing boutique shopping to the web by allowing you to peruse the racks and sales of not only your favorite local retailers, but retailers you otherwise may never know about, all in one place.

As of November, 2010, MYiLIVE.com was no longer supported.  The technical backbone was white-labeled and licensed to partner companies.  

Features include, but aren't limited to:
- Shopper/Seller Marketplace Profiles
- PayPal Chained + Parallel Payments API Implementation
- Complete E-Commerce checkout functionality
- Product/Business Searches
- Customizable category hierarchy
- Personalization shopper features 
- Facebook Selling Application 
- Much More...

One of our first partners was Nolcha, an award-winning promotional, events and retail platform specializing in independent fashion designers; offering a fashion week program in New York and London, pop up shops, and more.

We were responsible for the complete redesign, branding, feature enhancement, UI, development and launch of the new Global Fashion Brands, a marketplace for independent fashion designers and retailers in January 2011 (www.globalfashionbrands.com).  

Global Fashion Brands received a multitude of press including Vogue, NY Post, Lucky, and more.

Founder

The Washington Post

Acted as the sole Account Manager of a small team in the New Digital Ventures group to launch "The Capitol Dish", a daily deal site for restaurants by The Washington Post in October, 2010.  I leveraged many existing relationships, while building new ones, with Washington D.C. Area merchants to help quickly grow the business in an extremely competitive market.  

Led by a well rounded team, we expanded to "The Capitol Deal" in March, 2011 to feature merchants across all business sectors.

New Digital Ventures

NAHB

Develop and maintain quality relationships with manufacturers across the building and home technology industries.  Create new revenue streams, streamline and maximize online and web promotional campaigns, and help create annual marketing strategy for sales campaigns.

Handle all sales and budget for Pillars Multifamily Conference Exhibit Space.

Acct Sales Manager

Founder @ Elevar | Server-Side Tracking for D2C & Omni Brands

I've lived in the eCommerce world for the past 17 years building, launching, and optimizing eCommerce businesses. In 2017, I co-founded Elevar which is my 2nd SaaS business serving eCommerce brands.

Ensure that 100% of your conversions are tracked and delivered to your marketing channels like Facebook, TikTok, Google Ads, GA4, and 40+ other channels with Elevar’s server-side tracking. Plus boost Klaviyo flow performance by 2-3x with Session Enrichment.

I also coach other SaaS founders as part of SaaS Academy.

Founder & CEO

Black Sheep Foods

Black Sheep Foods seeks to be the world leader in plant-based wild and heritage meats.

SVP Growth and Marketing

Maya Milk

May Milk is the first precision fermentation company producing animal-origin-free dairy proteins and fats. The mission is to transform the industrial animal agriculture by creating animal-free dairy, without compromising the sensory experience that dairy lovers are accustomed to.

Advisor

Kök Projekt

Kök Projekt is an agri-food startup accelerator working for the future of food, agriculture and water sectors.

Heights

Supplements and Probiotics made for whole body health and mental well-being— making brain health simple and convenient.

- Recruited by founder to revitalize growth; delivered a 200% surge in ARR revenue to $10M through a combination of team reorganization, creative optimization, and brand repositioning
- Oversee full Marketing P&L; manage Brand, Growth & Creative teams (9)
- Established ad & content production and testing pipeline, enabling streamlined production and
continuous iteration of creative, messaging, motivations, and targeted tribes
- Incorporated GPT-3 into marketing, leveraging to expand concepts across ads, SEO, and LPs
- Signed influential talent deals to expand brand and boost sales, including Russell Brand, Ali
Abdaal, Grace Beverly; consistently overperform with ROAS >2x and LTV 22% above blend
- Established influencer program delivering content flywheel for social proof and whitelisting
- Launched new Probiotic product, adding $2M ARR to company revenue within 6 months
- Overhauled companywide analytics, establishing MER KPIs and reporting cadence

SVP, Growth Marketing

Wild Earth Inc

Wild Earth is the leading plant based DTC online pet food company after launching in 2019. Focused on giving pets the highest quality protein they deserve, WE harnesses science and technology to create a better world, one with healthy, cruelty free products and less environmental impact.

- Led full marketing launch of brand, growing from $0 to $10M ARR and a base of 25k subscribers within 16 months utilizing multiple channels (DTC - Shopify, Amazon, Chewy.com)
- Responsible for marketing P&L, strategic plan, and execution; partnered with CEO and COO to meet company targets of revenue, spend, and unit economics
- Oversaw $2M monthly ad budget, deploying spend across channels incl. Meta, Tiktok, SEM, Podcasts, Amazon, PR and OTT/CTV, maintaining blended CAC target while scaling for growth
- Built ad creative process and deployment pipeline for Brand and Growth, leading a team of 10 to drive production and testing based on design, messaging pillars and acquisition strategy
- Built customer success team that handled >200 unique tickets per day, driving excellence in CX while constantly improving CSAT and efficiency (handle times, 1-touch tickets, deflection)
- Developed analytics reporting, leveraging data sources to measure Marketing Efficiency Ratio

Vice President of Growth Marketing

Impossible Foods Inc.

- Established foundation of sales platform and strategy that delivered $200M ARR from zero in two years, launching the Impossible Burger in the consumer market
- Built sales plan that included detailed target, volume and revenue forecast, expense structure, margin scenarios, and pricing analysis; worked across Finance and Ops to ensure alignment
- Provided Finance guidance on forecast model, market insights and logic for fundraising & board
- Scoped, sourced, and negotiated first national distribution deals to implement launch; initiated
  kickoff events at 8 points of distribution involving 200+ operators and 100+ sales reps
- Executed the first restaurant and broker sales calls & ride-alongs on east and west coasts; developed sales process that included critical selling points, trade sheets, call scripts, demo program, and training classes for distributors
- Worked with Legal & Finance on creation and execution of distribution contracts, trade spend, rebate and volume marketing programs
- Partnered with Production and Ops to implement S&Op system, setting agenda and KPIs
- Collaborated with Packaging and Ops to refine final delivered product, including adjustments to
outer boxing design, MAT pressure and inter-leaf layers for operator ease of use

Commercial Growth

Savory Consulting

Management consultant serving leading startups driving change in the food-tech alternative proteins market, including Kite Hill (dairy replacement) and Bitty Foods (insect protein).

- Retained by Kite Hill CEO to solve complex sales and supply chain issue
-- Utilized internal operational, expense and sales data; mapped operational and customer ordering processes, analyzed all findings and identified critical issues
-- Delivered solution that streamlined product selection, revamped order process, realized savings in logistics, and expanded warehouse locations
-- Partnered with CEO to implement solution and negotiated terms with national retail executives
-- Program resulted in reduction of manual processes and quicker time to market resulting in fewer out-of-stocks and generating double digit increase in sales and margin returns

- Led commercial launch of Bitty Foods Chiridos; placing product in over 300 retail locations, 6 warehouses, and E-comm platforms (Shopify and Amazon) within 3 months
- Sourced, vetted and contracted co-packers; negotiated suppliers for optimal cash management Acted as CFO/COO during fundraising and board meetings; constructed financial models, metrics, and operational plans, managed P&L and cash flows

The Brinery

Board Advisor, Management Consultant

Bitty Foods

It's simple: We make delicious foods with cricket flour.

Cricket flour is a tasty source of sustainable nutrition, packed with protein, healthy fats and micronutrients. We start with sustainably raised crickets, which are slow roasted to bring out their nutty, toasted flavor. Then we mill them into a fine flour that becomes the basis of our delicious, high-protein baked goods and baking mixes. All of our products are free of grains, gluten, and processed sugar. Best of all, they taste terrific.

Acting COO/Board Advisor

Kite Hill

Retained by CEO to solve complex supply chain and sales problems.

- Utilized internal operational, expense and sales data; mapped operational and customer ordering 
   processes; analyzed all findings and identified multiple key issues
- Developed new process solutions including streamlining product selection, revamping ordering 
   processes, altering outbound logistics and adding new warehouse locations
- Worked with CEO to implement new plan and negotiate terms with national partners
- Results included the cutting of manual processes, shorter time for product to market, smoothing of 
   ordering-to-shelf which all led to fewer in-store OOS and generated double digit increase in sales and 
   margin returns

Management Consultant

Established Growth, Marketing & Sales leader and builder with 15+ years of experience in Food and Beverage industry (F&B), Food-tech & CPG startups & corporate firms (Impossible Foods, Wild Earth, Heights, etc.). Proven track record of driving revenue growth through data-driven and creative decision making, the building of systems, and propelling teams to scale. With an expansive skill set and high energy, Hans is an expert leader in motivating people to action and navigating fast-paced, complex environments with a results-driven approach.

Hans is a full-stack marketer with a growth perspective. Hans has lead teams in building full acquisition stacks: Paid (Facebook, Tiktok, Google Ads, OTT/CTV, podcasts, etc.), Owned (SEO, Attentive, Klaviyo, SMS), Affiliate & Influencer built on platforms including Shopify, Recharge, Google Analytics, Google Data Studios, Salesforce, and attribution tools.

Most recently Hans has successfully incorporated OpenAI and ChatGPT into the marketing and growth process, using the platform to quickly scale original ideas into testable, expansive marketing messaging and creative.

A true omnichannel executive, Hans has lead revenue growth (sales and marketing) through all channels, including: Digital (DTC and Ecomm Retail), Wholesale, Foodservice, Traditional Retail, Export

Hans drives operational efficiency, financial discipline, long-term planning, collaborative leadership and team building with a data-driven growth mindset.

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The Battle

Brad Redding

Hans Kunisch

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