Brad Redding

Elevar

Elevar powers conversion tracking for direct-to-consumer brands on Shopify & Shopify Plus. Our server-side tracking transforms shopping behavior into structured, trackable events with attribution, resulting in near 100% conversion accuracy. With real-time event monitoring and integrations with Facebook Conversion API, Google Ads, GA4, TikTok, Klaviyo, Pinterest, Bing and 40+ more digital marketing channels, we ensure brands never miss tracking a conversion.


#714 on the 2022 Inc 5000 list

Founder (Acquired January 2024 by Buxton)

Conversion Tracking Playbook

Accelerate your eCommerce growth and become an analytics and tracking expert. Join me in learning how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

Podcast Host

SaaS Academy

I coach ambitious SaaS founders in SaaS Academy along their journey to scale their business.

Coach

SOUTH / www.south.io

SOUTH helps brands articulate visually, convert effectively, and function with ease. 

We provide brands with end-to-end services — from the seed of a vision through implementation, and oftentimes reinvention. This entails working in the trenches with our clients and providing transparent consultation every step of the way.

VP of Operations

Blue Acorn

Managed and trained team of Business Analysts responsible for executing our discovery process, requirements building, platform and eCommerce subject matter expertise, data modeling, Google Analytics analysis, and client roadmap/KPI curation for eCommerce clients on Magento and Demandware platforms.

Manager of Business Analysts + Engagement Manager

I manage two agile scrum development teams of 12 team members/each as well as our cross functional relationships with our Optimization and DevOps teams.  I'm responsible for exceeding our clients goals and expectations through our full suite of UX, development, optimization, strategy, and DevOps support services.

General Manager

I'm responsible for ensuring the successful delivery of our development and strategic services on budget and on time, while adhering to the utmost level of quality.  I'm actively involved in all aspects of our client consulting, management, and deliverables while managing our team of eCommerce Consultants/Technical Account Managers.

Director of Client Success

Project Owner for agile team developing eCommerce solutions based on today's best technologies to ensure we are providing our clients the best service on the best of breed platforms.  We don't stop just at development - optimizing and attracting is even more important to ensure continued success after deployment. Currently we are a Magento Gold certified partner; I work daily in Enterprise and Community editions.

eCommerce Consultant

MYiLIVE

MYiLIVE.com launched as a local marketplace bringing boutique shopping to the web by allowing you to peruse the racks and sales of not only your favorite local retailers, but retailers you otherwise may never know about, all in one place.

As of November, 2010, MYiLIVE.com was no longer supported.  The technical backbone was white-labeled and licensed to partner companies.  

Features include, but aren't limited to:
- Shopper/Seller Marketplace Profiles
- PayPal Chained + Parallel Payments API Implementation
- Complete E-Commerce checkout functionality
- Product/Business Searches
- Customizable category hierarchy
- Personalization shopper features 
- Facebook Selling Application 
- Much More...

One of our first partners was Nolcha, an award-winning promotional, events and retail platform specializing in independent fashion designers; offering a fashion week program in New York and London, pop up shops, and more.

We were responsible for the complete redesign, branding, feature enhancement, UI, development and launch of the new Global Fashion Brands, a marketplace for independent fashion designers and retailers in January 2011 (www.globalfashionbrands.com).  

Global Fashion Brands received a multitude of press including Vogue, NY Post, Lucky, and more.

Founder

The Washington Post

Acted as the sole Account Manager of a small team in the New Digital Ventures group to launch "The Capitol Dish", a daily deal site for restaurants by The Washington Post in October, 2010.  I leveraged many existing relationships, while building new ones, with Washington D.C. Area merchants to help quickly grow the business in an extremely competitive market.  

Led by a well rounded team, we expanded to "The Capitol Deal" in March, 2011 to feature merchants across all business sectors.

New Digital Ventures

NAHB

Develop and maintain quality relationships with manufacturers across the building and home technology industries.  Create new revenue streams, streamline and maximize online and web promotional campaigns, and help create annual marketing strategy for sales campaigns.

Handle all sales and budget for Pillars Multifamily Conference Exhibit Space.

Acct Sales Manager

Founder @ Elevar | Server-Side Tracking for D2C & Omni Brands

I've lived in the eCommerce world for the past 17 years building, launching, and optimizing eCommerce businesses. In 2017, I co-founded Elevar which is my 2nd SaaS business serving eCommerce brands.

Ensure that 100% of your conversions are tracked and delivered to your marketing channels like Facebook, TikTok, Google Ads, GA4, and 40+ other channels with Elevar’s server-side tracking. Plus boost Klaviyo flow performance by 2-3x with Session Enrichment.

I also coach other SaaS founders as part of SaaS Academy.

Founder & CEO

James Johnson

Peer Effect

I'm a founder and VC coach. I work with ambitious leaders where the difference between success and failure is £m's

Life is intense, work can be lonely but get it right and there is no better feeling. I'm here to go on that journey with you. Support when necessary, challenge when necessary and always to be completely on your side.

My podcast is also out every wednesday on all major platforms

Founder Coach

Cavalry Ventures

Part of the Trusted Advisor Network supporting the founders in the portfolio through founder coaching and advisory services

Coaching Partner

District4

Supporting specialist recruiters launch their own business and life the live they want in a community of peers.

If you're a recruiter you get to double their earnings and halve your stress. If you're a customer you get to work with experts only to access diverse talent and hidden opportunities.

If you want to be your own boss and build something cool together then this could be for you. For more info: www.district4.io/why-D4

Nicoll Curtin

Sold in August 2020. Winner of Best International Recruitment Company (APSCo), Best IT Recruitment Agency (Recruiter Awards) and in Best 100 Companies to Work For (Sunday Times).

Group CEO

Going Going Bike

Going Going Bike is an award winning online marketplace for new, used and vintage bicycles. It is also the official online second hand Brompton market.

Winner of Metro Venture Candy Award for "Best Green Start Up". Shortlisted for Bike Biz "Rising Star" Award.

Co-Founder

Developed and executed strategic review and growth plan

UK Fast Track 100 (fastest growing companies) in 2010

Head of Change

British Chamber of Commerce in Philippines

Elected to the Board of the BCCP where fellow Board members were predominantly the heads of major British companies in the country. Chamber was focal point and representative of British business in the Philippines. This was a part-time responsibility to be fulfilled alongside normal role.

Director

Blend

Social media start up that focused primarily on expatriates and helping them maximise their time abroad.

Jardine Matheson

Spent 5 years working for different parts of the Group in the UK, HK and Philippines. Started as an Executive Trainee and final role was as Assistant General Manager of JEC Philippines. Industry experience includes automotive, audit, retail and engineering.

Executive

Founder & VC coach | Advisor | Podcast Host

You got your business from  0-1. Now let me help you get from 1-2. And beyond…

Being a founder is one of the most exciting and rewarding experiences out there. It can also be downright scary and lonely.

As your business scales, the lines between your personal and professional lives can start to blur. I know because I’ve been there.

I've built and led award-winning global businesses. I've felt the adrenaline of success and the gut punch of setbacks. And having coached hundreds of late stage founders, I’m all too familiar with the high-stakes environment where a single misstep can cost millions.

Pressure mounts. Suddenly, you're not chasing your vision - you're just putting out fires. Day in and day out, reacting and managing external pressures instead of leading from an intrinsic motivation. And the worst part? It feels like nothing really gets done.

That's a tough spot to be in. But it doesn't have to be that way.

Here’s what I’ve learned:
- Going faster won’t get you there faster
- Looking after yourself is looking after your business
- It’s much easier not doing it alone

That's why I created my "No Excuses" framework to help my Series A+ founders build a great business AND a great life. Together, we create a tailored work-life engine that maximises your chances of success. Whatever "it" is for you.

So, if you're ready to get back on track and take control, get in touch for a chat to see if founder coaching is right for you.

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The Battle

Brad Redding

James Johnson

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