Brad Redding

Elevar

Elevar powers conversion tracking for direct-to-consumer brands on Shopify & Shopify Plus. Our server-side tracking transforms shopping behavior into structured, trackable events with attribution, resulting in near 100% conversion accuracy. With real-time event monitoring and integrations with Facebook Conversion API, Google Ads, GA4, TikTok, Klaviyo, Pinterest, Bing and 40+ more digital marketing channels, we ensure brands never miss tracking a conversion.


#714 on the 2022 Inc 5000 list

Founder (Acquired January 2024 by Buxton)

Conversion Tracking Playbook

Accelerate your eCommerce growth and become an analytics and tracking expert. Join me in learning how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

Podcast Host

SaaS Academy

I coach ambitious SaaS founders in SaaS Academy along their journey to scale their business.

Coach

SOUTH / www.south.io

SOUTH helps brands articulate visually, convert effectively, and function with ease. 

We provide brands with end-to-end services — from the seed of a vision through implementation, and oftentimes reinvention. This entails working in the trenches with our clients and providing transparent consultation every step of the way.

VP of Operations

Blue Acorn

Managed and trained team of Business Analysts responsible for executing our discovery process, requirements building, platform and eCommerce subject matter expertise, data modeling, Google Analytics analysis, and client roadmap/KPI curation for eCommerce clients on Magento and Demandware platforms.

Manager of Business Analysts + Engagement Manager

I manage two agile scrum development teams of 12 team members/each as well as our cross functional relationships with our Optimization and DevOps teams.  I'm responsible for exceeding our clients goals and expectations through our full suite of UX, development, optimization, strategy, and DevOps support services.

General Manager

I'm responsible for ensuring the successful delivery of our development and strategic services on budget and on time, while adhering to the utmost level of quality.  I'm actively involved in all aspects of our client consulting, management, and deliverables while managing our team of eCommerce Consultants/Technical Account Managers.

Director of Client Success

Project Owner for agile team developing eCommerce solutions based on today's best technologies to ensure we are providing our clients the best service on the best of breed platforms.  We don't stop just at development - optimizing and attracting is even more important to ensure continued success after deployment. Currently we are a Magento Gold certified partner; I work daily in Enterprise and Community editions.

eCommerce Consultant

MYiLIVE

MYiLIVE.com launched as a local marketplace bringing boutique shopping to the web by allowing you to peruse the racks and sales of not only your favorite local retailers, but retailers you otherwise may never know about, all in one place.

As of November, 2010, MYiLIVE.com was no longer supported.  The technical backbone was white-labeled and licensed to partner companies.  

Features include, but aren't limited to:
- Shopper/Seller Marketplace Profiles
- PayPal Chained + Parallel Payments API Implementation
- Complete E-Commerce checkout functionality
- Product/Business Searches
- Customizable category hierarchy
- Personalization shopper features 
- Facebook Selling Application 
- Much More...

One of our first partners was Nolcha, an award-winning promotional, events and retail platform specializing in independent fashion designers; offering a fashion week program in New York and London, pop up shops, and more.

We were responsible for the complete redesign, branding, feature enhancement, UI, development and launch of the new Global Fashion Brands, a marketplace for independent fashion designers and retailers in January 2011 (www.globalfashionbrands.com).  

Global Fashion Brands received a multitude of press including Vogue, NY Post, Lucky, and more.

Founder

The Washington Post

Acted as the sole Account Manager of a small team in the New Digital Ventures group to launch "The Capitol Dish", a daily deal site for restaurants by The Washington Post in October, 2010.  I leveraged many existing relationships, while building new ones, with Washington D.C. Area merchants to help quickly grow the business in an extremely competitive market.  

Led by a well rounded team, we expanded to "The Capitol Deal" in March, 2011 to feature merchants across all business sectors.

New Digital Ventures

NAHB

Develop and maintain quality relationships with manufacturers across the building and home technology industries.  Create new revenue streams, streamline and maximize online and web promotional campaigns, and help create annual marketing strategy for sales campaigns.

Handle all sales and budget for Pillars Multifamily Conference Exhibit Space.

Acct Sales Manager

Founder @ Elevar | Server-Side Tracking for D2C & Omni Brands

I've lived in the eCommerce world for the past 17 years building, launching, and optimizing eCommerce businesses. In 2017, I co-founded Elevar which is my 2nd SaaS business serving eCommerce brands.

Ensure that 100% of your conversions are tracked and delivered to your marketing channels like Facebook, TikTok, Google Ads, GA4, and 40+ other channels with Elevar’s server-side tracking. Plus boost Klaviyo flow performance by 2-3x with Session Enrichment.

I also coach other SaaS founders as part of SaaS Academy.

Founder & CEO

SourceMedium

As Director of Operations, I oversee admin, HR & hiring, compliance, legal, AR/AP, project management, team management, strategic initiatives, KPI planning, budgeting, investor relations, customer success, and operational efficiency.

Director of Operations

I am the Startup Operations at Source Medium, a full-service data & analytics company serving high-growth direct-to-consumer (DTC) and omnichannel eCommerce brands. As SOM, I oversee Admin operations, HR & Hiring, Compliance, Legal, AR/AP, project management, team management, and anything else that comes down the pipe. A lover of creating order out of chaos, I do my best work when charged with the task of creating an operational safety net and blueprint for cultural success within startup organizations.

Startup Operations Manager

Legacy

As the EA/EBP to the CEO at Legacy hired post Series A, I focused my energies on supporting the business in the areas of operations, people, compliance, and HR. I worked to drive business processes (corp/ops) and standardize procedures while shepherding the buildout of the People function by recruiting and training team members. TLDR; if it needs to get done, I did it. If I couldn't do it, I found someone who could. I thrive in high volume, ambiguous environments where I have the latitude to implement SOP and find efficiencies.

Executive Business Partner

Scout Exchange

Finding, developing and retaining exceptional talent keeps me very motivated

People Strategist & Recruiter

Business Manager for SAAS start-up working with the CEO, CRO and CFO to help maximize productivity and project management.

Business Manager

Knightsbridge Advisers

Responsible for the support of four Managing Principals and Office Management.  This includes, but is not limited to: heavy calendar management, expense reporting, meeting organization and in depth, multinational travel planning and logistics. Additionally responsible for planning and implementation of yearly annual meetings both domestic and international. Overall execution of all office management procedures, IT adjunct, interim marketing support and facilities management.

Executive Assistant

Longwood Fund

As a first employee of Longwood, I was responsible for the set up and full operational management in regards to all things non-science related.  While supporting the three Managing Partners, I also assisted with the VC incubation and onboarding process for two portfolio companies.  Additionally I acted as a PA for the Managing Partners and their families to help oversee the day to day scheduling and travel arrangements.

Private Company

Worked as an EA/PA for an industry physician to maintain the daily schedules and oversee all domestic needs (i.e., property vendors and workers, tutoring schedules and vehicle maintenance) while coordinating all professional and personal obligations.

New England Institute of Art

Director of on campus Student Affairs Activities initiatives and Student Leadership Programs. (AKA, Director of Student Activities - directly reporting to the Dean of Student Affairs.) While at NEiA I implemented the first ever New Student Orientation Weekend. It was a very proud moment for me and the legacy I left behind.

Student Development Coordinator

Lasell College

Responsible for the overall well being of 12 buildings of students and their health and development needs.  Supervised 12 Resident Assistants and liaised directly with the Dean of Students in all disciplinary actions.

Area Coordinator

Currently I am the Director of Operations at Source Medium where I am overseeing administrative and operational processes for the seed stage startup. This role comes after 1.5 years as the Startup Operations Manager where I designed internal admin processes as the 4th FT hire.

Formerly I was the EA/EBP to the CEO at Give Legacy, Inc., where I handled the C-Suite day to day for the Series A start up (helping to raise a Series B in 12 months). In addition, I recruited 16 new employees in 14 months for the company, creating a world class onboarding experience for all new hires, and assisting in development of HR/People policies as the company grew. 

Prior to Legacy I held roles in Human Resources and Operations at a fast-growing startup after spending many years working alongside executives in venture capital and private equity in Boston.
Startups are my jam! I excel at creating systems and processes from scratch, building teams and operational SOPs, and pitching in wherever work is needed.

Are you a startup looking to understand how to address your Administrative Operations and hiring goals? Send me a message and I'll let you know how I can help.

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Brad Redding

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