A-Frame Venture Studio

Partner

UC San Diego

Mentor at Blackstone Launchpad

PEF Community

Member

Mirth Water

Co-Owner

Camp Social

Advisor

Good Wave

Good Wave is a manufacturing and lifestyle company for surf and watersports families. 1% for the Planet business member.

Founder & CEO

Muvv

Music for movement. Techstars Music finalists.

Co-founder & CEO

Tealium

Marketing technology lead for New Balance and City of Hope hospitals

Implementation Engineer

Classy.org

Grew from ~30 to 230 employees, from sales to leading API support and building a third party developer & partner community. Created B2B and B2C content, delivered conference talks, webinars, and partner education, supported enterprise sales pre/post close and launching our professional services channel.

API Support Engineer III

API Support Engineer

Account Executive

World Celebrations

Travel and events media company where I led sponsorships and content.

Co-founder

Consumer brand leader, entrepreneur, startup mentor at Blackstone Launchpad. Currently building at A-Frame Venture Studio.

After building and selling a few SaaS and consumer brands in San Diego, I co-founded A-Frame Venture Studio to drive positive change in health, well-being, and connection. 

I'm always interested in connecting with founders, investors, technologists and creatives who are building for a healthier people and planet.

Advisory & media inquiries: brad@afvs.vc

Bradley Harris

Feeling all the feels today. 

I had such a good cry this morning, first in a while thinking about all the people who've shown up this year and helped bring Mirth to life.

From the softest touches to the customer support ninjas, family and friends sharing a social post, investors and believers backing us and strangers buying pre-orders before we'd even squeezed the fruit.

Thank you. 

From the bottom of my heart, thank you 🥹

Big updates to share soon, for now a much needed down day with family.

Next week, we're flying to Phoenix to meet with Sprouts Farmers Market and some sales and sampling partners. Wish us luck! Five years ago this would have terrified me and I'm feeling so much love for this process. The whole journey. The nervousness. This highs. The lows. I've learned to love it all. 

Happy Thanksgiving for those celebrating! 

Amber Brandner Luke Tobin Arindam Basu Marco Torres Samantha Perry Nick Stoner Garrett Hughes Chris McKleroy Jr. William McGuire Pete Velez Brian Bar Sabatina de Freitas Will Stringer Emmanuel de Boucaud HAYTHEM HEDDA Tobin Capital Cameron Nazemi Jarenz Castillo Kurt Baehmann Joel Bravette Annie Brown Matthew C. Gough River Paige Jess Fryer Gavin Jocius Arnak Das Gupta Thomas Wang Buoy Matthew Wallace Laura King-Berry Tom Bates Tiegan Taylor Lauren Palmer Maninderjeet Deo Amber Taylor Whitley Mike Libby Perry Maricris Pajalla Convocar and so many more.........

Co-founder @ Mirth | Partner @ A-frame venture studio | Entrepreneur, investor & advisor

We'll be hosting office hours at UC San Diego tomorrow (11/13)!

Swing by the Design and Innovation Building if you’re on campus and want to jam. ⚡

Senior Manager for Strategic Innovation Alliances, Projects, and Data at UC San Diego Office of Innovation and Commercialization

UC San Diego Horizon is bringing together strategic advisors for exclusive office hours at the Design and Innovation Building (DIB) on November 13th, ahead of our Open House.

Whether you're navigating IP strategy, building a venture-backed startup, or translating your research into real-world impact, this is your chance to connect one-on-one with experienced practitioners who've been there.

Featured Advisors Available between 12-3 and pending availability. 
 • Didem Badaroglu, Ph.D-EE and M.Sc.-Industrial Management – Patent portfolio management & IP strategy for deep tech
 • Cy Bates – Patent law for startups across biotech, software & hardware
 • Amber Brandner – Venture studio operations, storytelling & founder support
 • Bradley Harris – Serial entrepreneur & co-founder
 • Keia James Atkinson, Esq. - Hiring deal structuring & negotiation
Employment law

These conversations are designed to help you move from discovery to deployment with clarity and momentum.

Coastal Patent, UC San Diego, A-Frame Venture Studio, & Fisher Phillips with special guests Ausel Cancer Innovation, JANUS Innovation Hub, and Greeshma Doppalapudi with Engineering Innovators and Entrepreneurs Club @ UC San Diego and UC San Diego Office of Research and Innovation

Location: Design and Innovation Building, UC San Diego
Date: November 13th (before Open House)

Spots are limited!! Comment below or DM to reserve your time.

Horizon is not a finish line, it's the starting point. Let's build together.

Don't forget to register for the Open House too! https://lnkd.in/gTtxvVqv

Ever wonder what was actually in the drinks we grew up with?


Us too. So we lined them up next to Mirth and took a look.

🎥 let us know what you think the comments 😉

Buoy (shoutout Kai!)  

#mirth #drinkmirth #feelallthelittlefeels

Habitat Partners

Early-stage VC fund focused on pre-seed/seed/Series A investments in the consumer and software ecosystems

InvestEco Capital

Venture Partner

Vitality Ventures

My entity for angel investing and leading/participating in SPVs. 

I invest in Pre-Seed to Series A rounds with a focus on Marketing/Retail/E-Commerce Technology, CPG, DeepTech, and HealthTech. Honestly, I usually just try to invest in "smart friends."

Some companies I've backed: Keychain, Mid-Day Squares, Machina Labs, Brightland, Prescient AI, Tiny Health, Platter, Tandem, Aisle, MultiOn, Nara Organics, Stylux, and more...

General Partner

Term Sheet Pitfalls

Go to newsletter for term sheet and fundraising education. Join thousands in the link below.

Author

TRYBL Brands

My LLC for advising, biz dev, and consulting. 

A few of the clients I've been fortunate to work with: With Coverage, The Platform CPG, Skio, Spread the Love, Obvi, Mmmly, SmartSweets, Gopop, Snapchill

CEO & Founder

Spread The Love®

Bringing Spread The Love to athletic facilities near you!

Sports Nutrition Advisory Board Member

Forum Brands

Director of Finance

VMG Partners

VMG Partners (“VMG”) is a private equity firm specializing in building iconic consumer brands. Since it was founded in 2005, VMG has been at the forefront of consumer products investing, partnering with entrepreneurial companies, founders and co-investors to deliver a depth of experience to help grow, scale and prepare companies for exit.

MBA Investment & SPAC Intern

Stanford GSB Impact Fund

The GSB Impact Fund is an evergreen fund that invests in early-stage for-profit ventures seeking both financial and social and environmental returns. We invest in, partner with and grow early-stage, seed to series A impact-first startups seeking to solve the most challenging problems in Food and Agriculture.

Investor, Food & Agriculture

Selva Ventures

At Selva Ventures, we invest in emerging brands that make their consumers’ lives better. We want to support brands and the entrepreneurs that lead them early in their journey, before they reach $10 million in annual sales, and provide strategic resources along the way. Our capital comes 100% from a small collection of individuals and family offices, which allows us to be patient as our partner brands build their companies the right way.

Associate

Partner @ Habitat Partners | VC | Stanford MBA | ex-NCAA Tennis

My newsletter on term sheet / fundraising education: 

https://termsheetpitfalls.beehiiv.com/subscribe

I'm currently a Partner @ Habitat Partners, an early stage VC firm based in NYC, born out of the renowned creative agency, Red Antler. 

I focus on Pre-Seed to Series A investments, splitting my time between CPG, Commerce/Retail/Marketing/Ad Tech, Consumer Tech, and other areas within the general technology sector (including but not limited to FinTech, PropTech, AI/Robotics, and HealthTech). 

- I strongly prefer warm intros but am occasionally open to an amazing cold email; if I don’t respond, please follow up

- I won’t respond to sales or service inquiries 

I also actively angel invest & run occasional SPVs with a focus on Seed to Series B companies in the CPG, Commerce/Retail/Marketing Tech, DeepTech and HealthTech sectors. Some of my prior investments include Mid-Day Squares, Keychain, Tiny Health, Elo Health, Mealogic, Brightland, Prescient AI, Machina Labs, Platter, Aisle, and others. 

My biggest personal passion is health and wellness derived from my days as a former Division One tennis player at Yale. While I'm always open to a coffee or zoom, if you're in NYC and are active, I'd love to go on a run, do a workout, play pickleball/padel, etc.

** AGAIN I DON'T RESPOND TO SALES INQUIRIES **

Daniel Faierman

Habitat Partners is one of the few funds that is still investing in pre-launch CPG opportunities while most funds have moved their goalposts. 

Here are the 6️⃣ pre-seed criteria we use to assess companies with minimal financial traction - these have led us to formally partner with brands like Ayoh Foods, sincerely yours, Elm Biosciences, Roxberry Naturals, PopUp Bagels, and more in their earliest days. 

We look for brands that meet at least 4, but ideally 5 of the following:

1️⃣ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐨𝐚𝐭: not a common attribute in CPG... but real IP and formulation defensibility guarantees differentiation and increases the likelihood of exit when paired with great branding and commercial execution

Example: Elm's proprietary triple-pathway antisenescent molecule

2️⃣ 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐦𝐨𝐚𝐭: when a brand has unique, privileged access to a channel, retailer, or method of distribution. This can be an extension of an influencer's or celebrity's reach or a special relationship with a physical retailer. 

Example: Sincerely Yours' exclusive launch partnership with Sephora

3️⃣ 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐦𝐨𝐚𝐭: a founder that has deep, relevant experience operating in the category they are now building in - this could mean the founder has a relevant exit under their belt or it could mean the founder simply has tremendous commerical firepower based on historical roles.

Example: Ayoh's founder who spent years at Whole Foods before leading Siddhi's Ops group, serving as fractional COO for many top brands 

4️⃣ 𝐆𝐫𝐨𝐬𝐬 𝐦𝐚𝐫𝐠𝐢𝐧: early stage brands live or die by gross margins (unless they can fundraise sizable amounts of money extremely quickly/effectively to cover burn). We audit costs within co-manufacturing contracts compared to planned pricing architecture to decipher if gross margin is viable compared to benchmarks we have across categories. This criterion trumps nearly all others. 

Example: all of the above brands 

5️⃣ 𝐁𝐫𝐚𝐧𝐝/𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐨𝐧: does the brand take a unique approach to positioning and community building? How fragmented is the category to date and does the brand demonstrate strong competitive differentiation vs the peer set?

Example: Ayoh's differentiated flavor profiles and positioning surrouding re-inventing sandwich culture OR PopUp Bagel's viral partnership model and commitment to a simple rip and dip menu 

6️⃣ 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧: we've seen it all (especially when a celebrity/influencer gets involved) but median target is $5M post. Even with a celeb founder, we haven't seen enough evidence to unequivocally conclude that acquirers pay a premium at exit, so we don't see a rationale for paying up at entry (immediately eating into a target MOIC) even if the $0 to $10M journey is accelerated.

The truth is if you can't hit 5+ of the above, you are better off maximizing your angel/family office surface area until you have enough financial traction to pursue institutional investors.

Partner @ Habitat Partners | VC | ex-NCAA Tennis | Stanford MBA

Excited to support Kyle Fitzpatrick and the launch of paperboy ventures fund ☝️ as a venture advisor. 

Paperboy has a rich history of supporting CPG startups whether through media amplification, job search support, or Kyle’s deep network. Capital deployment is the obvious next step. 

Sivan Gompers, Kyle, and I will work closely to fund 8 incredible founding teams building the future of CPG! 🚀

founder @ paperboy ventures || CPG || Basketball Coach 🏀

We've expanded the paperboy ventures team!

Thrilled to share that Daniel Faierman and Sivan Gompers have officially joined as Venture Advisors supporting Paperboy Fund I.

Both are incredibly talented CPG investors, sharp operators, and even better humans.

One of my favorite quotes comes to mind here:

"Your 20s are about WHAT you want to do. Your 30s are about WHO you want to do it with."

While I'm grateful to be working on deeply meaningful 'what', it's clear the 'who' becomes even more important as the years go on.

Excited for what's ahead. Welcome aboard Dan & Sivan!

#cpg #paperboyventures #VC #paperboyfundI

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The Battle

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Daniel Faierman

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The Battle

Bradley Harris

Daniel Faierman

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bradley Harris's LinkedIn Performance

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Performance ScoreBradley Harris's LinkedIn Performance