Corrales Cachola

Brand New Voices

Founder

Noreen London Fine Jewellery

Director of Operations and Head of Partnerships

Barret School of  Banking

Marketing Support Specialist

VOON Creative

Principal

Special Olympics Oregon

Contractor

Brand New Voices | Linkedin Top Voice | web3, Storytelling, Marketing & Community strategy

I'm your host, Corrales, the founder of Brand New Voices. 

I'm a strategic consultant, coach, marketer, and educator dedicated to helping founders, leaders, coaches, consultants, creatives, and marketing experts understand their customers, users, technologies, and products from a human-centric lens.

I have a degree in journalism and creative writing, and help my clients understand and implement their brand, marketing, and storytelling in ways that connect with modern consumers who are seeking to align with companies making an impact in the world. 

I do this using a powerful framework I've designed over the years called Human Marketing.
 I've worked with a wide range of companies from Nike to the World Health Organization to Special Olympics, community banks, nonprofits, high-end jewelry designers, and tech startups.

More recently, I have worked with startups in emerging tech industries such as Web3 and AI.

Reach out to me on DMs if you want to chat about a strategy to humanize your marketing and get clarity on your mission and vision in a way that connects with your customers and partners.

How to actually teach AI

Most AI workshops start with:
- Features
- Prompts
- Efficiencies 
- Use cases

My “inside-out” approach flips it:

1. Name a problem that hurts enough to matter.

2. Name the identity that would be proud to tackle it.

3. Only then, map AI onto that identity and the problem.

Examples:

Before: “I help underserved founders tell their story clearly.” → After: how does AI help you listen better, see patterns, and sharpen language without flattening their reality?

Before: “I am the kind of leader who shields my team from BS complexity.” → After: how does AI become our simple coordination system instead of an unstructured free-for-all?

In other words:

Teach people to design a character they’re willing to play in this new system.

Then hand them tools that honor that character.

Human + Tech Alignment • Creative AI strategy • Marketing, Brand, & Storytelling • 25-yr secret weapon for startups, consultants, agencies, and nonprofits.

There’s a big difference between “learning AI” and using AI to create value in the marketplace in new, innovative, exciting ways.

If you’re teaching Ai to clients, this is the first thing you should be asking them to understand what they are truly after.

"Learning AI" and "upskilling" are what I call an "outside-in" approach that people in organizations take when they don't know what they want. 

Creating durable marketplace value is a whole different animal and takes an "inside-out" approach.

The reality is that most companies are just using Ai to automate their own mediocrity. 

They take existing processes no one likes to do and add turbo buttons to them with Ai.

But that's not going to lead to real transformation because it’s just speeding up known tasks.

True transformation isn't just about speed and automation; it's about unique architecture to create new marketplace value.

It’s about designing workflows where the "intelligence" is decoupled from the model -- allowing you to swap out engine parts without rebuilding the car.

The model is a commodity; your system is the asset.

If you are just building around the next Ai news cycle, you aren't building a business, you're just renting features from OpenAi, Anthropic, and Google.

More businesses need to understand how to start architecting their own intelligence systems instead of relying on the latest frontier model release. 

Ditto for Ai use cases.

You can’t be an industry leader by doing prescriptive AI deployments based on other “successful use cases.”

Why?

Because brand isn’t a templated affair — much to the chagrin of the CFO and other “ROI” chasers.

Your brand and its unique systems drive Ai, not the other way around. 

As it turns out, playing follow-the-leader will not turn your brand into a leadership brand in Ai.

Shocker! 😱

I interviewed an Edward’s Jones Financial Planner today about how she’s getting along with their corporate AI deployment. 

“It does a lot of stuff, but I hate striking up a conversation with it to get what I need,” she said.

So she hardly uses it. 

Too busy running her business, she said, even though the Ai might be able to give her an edge with client interactions.

That’s not a “fear of Ai”
- She doesn't need to "upskill"
- She’s not worried Ai will take her job
- She's not trying to sabotage anything
- It’s not about “psychological safety”
- She's not worried about Ai dulling her critical thinking
- She isn't wrestling with ethical considerations about using Ai in her work

It’s actually just a communications problem between her and the machine. 

But if that's all it is, why can't a simple training in prompting fix the issue? Surely, there's an excitable "Ai champion" somewhere in the company who would be MORE than happy to show her some cool prompting tricks.

Well, for starters, many of those "Ai champions" everyone talks about as being key in Ai adoption initiatives are mostly annoying individuals. Genuine tech adoption doesn't happen because some nerd is super happy to show everyone their bag of tricks.

And secondly, prompting is much more than just learning how to string the right words together.

The deeper issue is one of purpose:

👉 It matters to the execs, but it doesn’t matter to the people actually using it.

And that’s one of the big reasons so many Ai pilots are failing.

The end!

Here’s why systems thinking is so important in the age of AI:

👉 The static view:
AI generates infinite slop → Social media becomes unusable → Human voices get drowned out.

👉 The systems view:
AI removes constraint on content creation → New constraint emerges around curation and trust → Value migrates to solutions that manage the new constraint → Protective ecosystems form → These ecosystems connect → Human judgment and community trust become the premium layer → A new equilibrium emerges (which will itself eventually be disrupted).

This isn’t a one-time transition, it’s a continuous cycle.

The system never stops evolving.

Galino Labs

As founder of Galino Labs, I am building what the industry lacked: a strategic nerve center where behavioral science meets deal-making muscle. 

We don't just advise - we rewire decision-making for biotech CEOs, investors and scientific leaders drowning in uncertainty.

Why 93% of strategic initiatives fail (and how we fix it):

- We implant behavioral science frameworks (prospect theory, pre-mortem analysis) that:
• Turn analysis paralysis into decisive M&A moves
• Convert risk aversion into calculated aggression
• Transform boardroom debates into aligned action within 3 meetings


Our proprietary intelligence engine, the "Signal House™", tracks what others miss:
• Hidden leverage points in R&D commercialization
• Clinical trial cost budgeting and design
• Portfolio blind spots distorting billion-dollar decisions

I am building Galino Labs, as the next business powerhouse in the life sciences industry with my expert collaborators, to deliver what leaders actually need:

• For founders, it is the "alchemy" that will turn science into irresistible investment narratives
• For investors, the "A Lens" to spot the 10X outliers before term sheets arrive
• For scientific leaders, the boardroom playbook to transition from lab genius to a commercial strategist

Our 3 brand pillars are:

Signal Intelligence → We see first, act fastest
Decision Engineering → Behavioral science meets dealmaking
Founder DNA → Built by operators, for operators

Are you building the strategic infrastructure for biotech's next decade?

Claim your edge and shoot me a DM!

Founder & Decision Architect

freelancer

Small pipettes shouldn’t mean small thinking. 

Beyond Galino Labs, I arm emerging bioscience founders with Fortune 500-caliber strategies.

Why?
 

Because breakthrough science deserves breakthrough commercial thinking.

Here’s where I change the game and the 3 high-impact solutions that come with it:

Market-focused due diligence - My scientific assessments don’t just evaluate technology, they blueprint commercialization pathways before your first funding round.

"Forward-look" business architecture -  My goal is to design business models that convert scientific promise into irresistible investment propositions.

Precision market navigation - No more wandering the "valley of death." I plot your route to market with the certainty of a Phase III clinical trial endpoint.

What makes this work? 

I’m fluent in both the language of peer review and the dialect of investor pitches. 

My frameworks help innovators anticipate market shifts before they appear on competitors’ radars. 

Most importantly:

I transform your data into strategic decisions so compelling they feel inevitable.

This isn’t consulting. This is strategic enablement for science pioneers.

Life Sciences Business Analyst

Genopole

The SHAKER program by Genopole, France's leading biocluster, is an innovative incubator designed for early-stage biotech entrepreneurs.

As a mentor in this program, my major role is to provide entrepreneurial insights to the biotech projects involved.

On top of that, bi-monthly I will be giving presentations to the student-founders on topics related to:

- Identifying the Biotech Market Needs
- Life Sciences Business Scaling-Up
- Conceptualizing Business Models
- Bringing Forward Their Value Proposition

My whole experience so far has been very rewarding, as I find great fulfilment by mentoring the founders that are part of the program.

Startup Mentor

SweetBlocks

As a Co-Founder at SweetBlocks, I was the second go-to-mastermind working behind the scenes, orchestrating every quirky detail of our revolutionary protocol that focuses on gamified web3 tokenomics, a concept that is exciting and still nascent in the space.

With a daring entrepreneurial  spirit and a passion for cutting-edge technology, I worked closely with our talented cross-functional team to ensure that our internal processes are delivered with ingenuity.

From inception to delivery, together with my colleague Marco Piccioli, we were setting our sights high and leading the charge to bring our bold vision to life. 

I thrive on the challenge of delivering unparalleled ideas in every aspect of our projects.

With a keen eye for detail and a sharp mind for risk management, I stayed one step ahead of the game, identifying potential issues and devising solutions before they become roadblocks.

Unfortunately, tough market times and our strong conviction in bootstrapping the project did not work out and the project has been deceased, hence I learnt tons on product ideation, design and project management.

Co-Founder

Nous Systems

Business Development (Partnerships)

Zoetis UK

I had the opportunity to work at PetMedix, an Animal Health company, that was successfully acquired by Zoetis (the world's leading animal health company).

At PetMedix, under the supervision of Dr. Marco Bardelli, I was involved in the R&D department, where the aim was the ideation of therapeutic mAbs (design and bioengineering) for companion animals, where my work included:

-CHO culture preparation for mAbs expression
-Antibody design bioengineering
-Transfection
-Protein Purification and Characterization (Chromatographic Techniques - HPLC & IEX)
-Protein Stress Tests 
-ELISA and SDS-PAGE assays

Research Associate

Cignpost Diagnostics Ltd.

Previously Scientist for onsight COVID-19 testing at Cignpost Diagnostics Ltd  (Heathrow Airport). 

It was fun (at times) and hectic, but definitely learnt a lot from my colleagues during the pandemic times by seeing their work ethos.

Scientist

National Food Institute, Technical University of Denmark

Student research assistant in the lab of Prof. Egon Bech Hansen, where my work was two fold:

1)  The computational discovery of proteases that can hydrolyse a specific region of potato's total proteasome.

This task has been followed by:

-Using already established bioinformatics tools that are readily available on the web
-Identification of interesting peptides from potato  protein that have potential food applications, and not only.
-In silico investigation of the features that potato protein possesses and how those can be exploited further downstream in the process.

2) The promoter expression level assaying of several Lactococcus strains, with a focus on the expression of a particular outer-membrane protease, named PrtP. 

The focus was on:

-Developing fastidious minimal media for the growth of L. lactis. This objective will support the main goal which is to create a growth substrate that can support the discovery of novel L. lactis mutants that acommodate mutations prefereably on the PrtP protease.
-Potato protein hydrolyzation through the mutants and identification of their specific characteristics ( 
through sequencing, checking the proteolysis pattern  and the optimal protease functioning conditions ).

Research Assistant

International Hellenic University

My thesis' project had as a major aim to identify the potential antimicrobial activity of several newly synthesized chemical compounds that could target the DNA gyrase of Escherichia coli. 

As Molecular Docking was our virtual screening method for identifying the most promising candidate compounds, diverse open-source bioinformatics tools have been used in order to succeed in discovering those that could be further studied not only in silico but also in vitro.

Noteworthy is that fact that the library of our tested ligands had been given for virtual screening through our collaborators at the Aristostle University of Thessaloniki, precisely from the School of Pharmacy of the same institution.

Supervisor: Associate Professor Phaedra Eleftheriou

Grade: 10/10

Research Thesis

Weizmann Institute of Science

I won a scholarship from the Kupcinet-Getz International Summer Science School Program of
Weizmann’s Institute in Israel, to conduct research at the lab of Dr. Ilana Kolodkin-Gal’s, in the Department of Molecular Genetics. 

My project had to do with the expression level assessment of SKF, an allelopath cannibalism toxin in Bacillus subtilis. To assess SKF’s expression level, B. subtilis during growth was treated with the root exudates of various plants.

Kupcinet-Getz International Summer Science School Fellow

Web3 Research and Insights Analyst | We're Building a DeFi Game-of-Luck | Blockchain Design Thinker

I am a Life Sciences business analyst who has a big passion for bioentrepreneurship and understanding the biotech market's dynamics in a holistic manner.

I am focusing on bringing value to founders and operators of mainly small-medium bioentreprises that request my work.

I have a knack for:

- Investigating and extrapolating biotech business data for identifying your needs
- Unlocking the full potential of possible bio-assets that can be commercialized
- Understanding in depth the decision-making process of bio-companies
- Sourcing targeted data through systematic research

My passion for technology and science leads my life into exploring what is possible to achieve by combining principles from biotechnology, business, behavioural psychology and the philosophy of science.

Seeking the missing link between your biotech innovation and market success? 

Follow and connect with me here, and find out how I connect these crucial "industry dots" by bringing front-stage the best of what you can and need to do to achieve an edge in your niche market in the biotech industry.

I am available to do analysis work for bigger established biotech (& pharma) companies, VC/PE firms that invest in the life sciences industry, and consultancy firms.

Do you want to contact me?

Either easily send me a DM here, or send an email at athanasios.tsagkadouras@gmail.com by explaining what you are interested in from a partnership with me and how my analysis skillset can be useful to you and your project's needs.

Casual virtual coffee chats to discuss the latest industry news or even better to learn from your past experiences in the industry are greatly appreciated, too.

So, what are you waiting for?

Shoot that DM (or email)!

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