Corrales Cachola

Brand New Voices

Founder

Noreen London Fine Jewellery

Director of Operations and Head of Partnerships

Barret School of  Banking

Marketing Support Specialist

VOON Creative

Principal

Special Olympics Oregon

Contractor

Brand New Voices | Linkedin Top Voice | web3, Storytelling, Marketing & Community strategy

I'm your host, Corrales, the founder of Brand New Voices. 

I'm a strategic consultant, coach, marketer, and educator dedicated to helping founders, leaders, coaches, consultants, creatives, and marketing experts understand their customers, users, technologies, and products from a human-centric lens.

I have a degree in journalism and creative writing, and help my clients understand and implement their brand, marketing, and storytelling in ways that connect with modern consumers who are seeking to align with companies making an impact in the world. 

I do this using a powerful framework I've designed over the years called Human Marketing.
 I've worked with a wide range of companies from Nike to the World Health Organization to Special Olympics, community banks, nonprofits, high-end jewelry designers, and tech startups.

More recently, I have worked with startups in emerging tech industries such as Web3 and AI.

Reach out to me on DMs if you want to chat about a strategy to humanize your marketing and get clarity on your mission and vision in a way that connects with your customers and partners.

How to actually teach AI

Most AI workshops start with:
- Features
- Prompts
- Efficiencies 
- Use cases

My “inside-out” approach flips it:

1. Name a problem that hurts enough to matter.

2. Name the identity that would be proud to tackle it.

3. Only then, map AI onto that identity and the problem.

Examples:

Before: “I help underserved founders tell their story clearly.” → After: how does AI help you listen better, see patterns, and sharpen language without flattening their reality?

Before: “I am the kind of leader who shields my team from BS complexity.” → After: how does AI become our simple coordination system instead of an unstructured free-for-all?

In other words:

Teach people to design a character they’re willing to play in this new system.

Then hand them tools that honor that character.

Human + Tech Alignment • Creative AI strategy • Marketing, Brand, & Storytelling • 25-yr secret weapon for startups, consultants, agencies, and nonprofits.

There’s a big difference between “learning AI” and using AI to create value in the marketplace in new, innovative, exciting ways.

If you’re teaching Ai to clients, this is the first thing you should be asking them to understand what they are truly after.

"Learning AI" and "upskilling" are what I call an "outside-in" approach that people in organizations take when they don't know what they want. 

Creating durable marketplace value is a whole different animal and takes an "inside-out" approach.

The reality is that most companies are just using Ai to automate their own mediocrity. 

They take existing processes no one likes to do and add turbo buttons to them with Ai.

But that's not going to lead to real transformation because it’s just speeding up known tasks.

True transformation isn't just about speed and automation; it's about unique architecture to create new marketplace value.

It’s about designing workflows where the "intelligence" is decoupled from the model -- allowing you to swap out engine parts without rebuilding the car.

The model is a commodity; your system is the asset.

If you are just building around the next Ai news cycle, you aren't building a business, you're just renting features from OpenAi, Anthropic, and Google.

More businesses need to understand how to start architecting their own intelligence systems instead of relying on the latest frontier model release. 

Ditto for Ai use cases.

You can’t be an industry leader by doing prescriptive AI deployments based on other “successful use cases.”

Why?

Because brand isn’t a templated affair — much to the chagrin of the CFO and other “ROI” chasers.

Your brand and its unique systems drive Ai, not the other way around. 

As it turns out, playing follow-the-leader will not turn your brand into a leadership brand in Ai.

Shocker! 😱

I interviewed an Edward’s Jones Financial Planner today about how she’s getting along with their corporate AI deployment. 

“It does a lot of stuff, but I hate striking up a conversation with it to get what I need,” she said.

So she hardly uses it. 

Too busy running her business, she said, even though the Ai might be able to give her an edge with client interactions.

That’s not a “fear of Ai”
- She doesn't need to "upskill"
- She’s not worried Ai will take her job
- She's not trying to sabotage anything
- It’s not about “psychological safety”
- She's not worried about Ai dulling her critical thinking
- She isn't wrestling with ethical considerations about using Ai in her work

It’s actually just a communications problem between her and the machine. 

But if that's all it is, why can't a simple training in prompting fix the issue? Surely, there's an excitable "Ai champion" somewhere in the company who would be MORE than happy to show her some cool prompting tricks.

Well, for starters, many of those "Ai champions" everyone talks about as being key in Ai adoption initiatives are mostly annoying individuals. Genuine tech adoption doesn't happen because some nerd is super happy to show everyone their bag of tricks.

And secondly, prompting is much more than just learning how to string the right words together.

The deeper issue is one of purpose:

👉 It matters to the execs, but it doesn’t matter to the people actually using it.

And that’s one of the big reasons so many Ai pilots are failing.

The end!

Here’s why systems thinking is so important in the age of AI:

👉 The static view:
AI generates infinite slop → Social media becomes unusable → Human voices get drowned out.

👉 The systems view:
AI removes constraint on content creation → New constraint emerges around curation and trust → Value migrates to solutions that manage the new constraint → Protective ecosystems form → These ecosystems connect → Human judgment and community trust become the premium layer → A new equilibrium emerges (which will itself eventually be disrupted).

This isn’t a one-time transition, it’s a continuous cycle.

The system never stops evolving.

Almacenes Distribuidores de la Frontera

Trabajo como consultor externo en el área de tecnología, responsable de los proyectos especiales deincorporación de nuevas tecnologías en Almacenes Distribuidores en la Frontera.

ADF es la empresa líder en ventas al menudeo en el estado de Chihuahua.  ADF posee más de 300 tiendas en formatos de tiendas de conveniencia, supermercados de conveniencia, y gasolineras bajo las marcas Del Rio, Superette y ARCO.

Estoy a cargo de los proyectos de introducción del programa de lealtad y de desarrollo de las ventas en e-Commerce. Reporto al Director General de ADF y trabajo en conjunto con un comité multidisciplinario de introducción de nuevas tecnologías compuesto por directores de las distintas áreas de la empresa.

Head of Technology

René & Co.

•	In charge of developing new businesses for René & Co. the first one stop shop digital agency for inbound marketing strategies with strong omnichannel sales delivery in Latin America.
•	René & Co. today works for large multinational companies, such as Merck (operates in Latin America as MSD) which has been a customer for more than 8 years. 
•	Ricardo´s responsibility as Senior Partner is to develop new customers and execute the vision of becoming the first one stop shop boutique digital agency in Latin America.
•	Ricardo is also responsible for developing the new Martech (Marketing Technologies) practice area.  Ricardo is working with Martech vendors to develop a Martech stack for René and Co. customers including tools for Marketing Automation, Customer Experience, Analytics, IA, Big Data and other technologies.

Senior Partner, Business Development. Martech Practice Leader

DeepU.io

DeepU es una empresa de educación inmersiva para Web3, Metaverso y tecnologías relacionadas.

Eduacamos para el Metaverso, en el Metaverso.

Onteco

Joining @Onteco Futuverse as Strategy advisor

I am delighted to announce that I am joining the @Onteco Futuverse team as a strategic advisor. The Futuverse™ is an ecosystem for digital twins of future environments. Onteco is its first application on Mars to simulate how we will live on the Red Planet in the upcoming decades.
Onteco has a global team of experts in sociology, space architecture, arts, blockchain, and science, including NASA members, providing scientific rigor to the project.
  
Onteco, the Futuverse on Mars, is leveraging the tools behind the metaverse to build an ecosystem for innovation to shape the future. Additionally, the insights that Onteco will provide will be precious not only for Mars missions but also for solving urgent problems on Earth, especially related to climate change and social inequality.

Thank you, Alfredo Muñoz, founder, for the invite to the team.
Please join us on our Discord or LinkedIn as we grow this project. Links in the comments.

Strategy Advisor

Webxperiences

- We work with companies, independent professionals and content creators to help them create web events and webinars that truly recreate live experiences.
- Our platform delivers an integrated sales and marketing funnel that delivers a fully digital process to deliver customer events over the web.
- Typical Case Uses for our platform:
- Demand Generation
- Product Marketing
- Customer Engagement
- Branding 
- Training

President and Founder

EXMA Global A Marketing Education Platform

Me estoy uniendo a EXMA México como Director General.

EXMA México está trayendo a Tony Robbins para cambiar las vidas de miles de personas con su evento Fearless Minds.  Estamos buscando que este evento se coloque como el evento más grande de marketing del mundo y contamos con tu presencia.  Si te interesa participar en el evento o saber cómo tu empresa puede participar, por favor deja mensaje.

Además del gran evento con Tony Robbins, estaré trabajando para crecer la gran comunidad de EXMA en México y para liderear iniciativas Web3 dentro de EXMA. EXMA ya inició sus iniciativas en Web3 con su evento EXMAVERSE y ahora con su podcast, del cual formo parte.

Mexico General Manager

LinkIT LATAM

I provide advice to CIOs and CTOs of large corporations on how to use LinkIT products for their digital transformation efforts.

Technology Advisor

Sabre Corporation

Vice President for Sabre Travel Network for Latin America and the Caribbean.

Vice President, Latin America and the Caribbean

NCR Corporation

General Manager, Caribbean, Latin America and Brazil

General Manager, Hospitality Division Brasil

Intelect

Hi! I am the Head of Collaborations at Hexabit.

After being a top executive at Fortune 100 companies, I have now turned my focus on the technologies powering our future. This is why I joined Hexabit, a company located in Austin, Texas, the new Silicon Valley. 

In this role, I am responsible for helping other companies take advantage of being able to collaborate with a company like Hexabit who is pioneering Web3. 

Hexabit operates 4 main divisions:

Strategy One - We help you create a bulletproof gameplan
Media One - All in one Marketing
Chain One - Blockchain Engineering you can trust
Xplor One - Web3 and Metaverse Online Courses

My passion for the Metaverse compels me to teach others about this exciting space, this is why XPLORE One takes you on a journey through the Metaverse every single week. DM me to find out how you can join us in our next super fun, immersive Metaverse Exploration Course!!

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Corrales Cachola

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