Brandon Bornancin

Founder / CEO (Exit w/ 2ergo Genesys)

Get my free newsletter at www.brandonbornancin.com 

Built a $250M AI business and share the lessons I’ve learned along the way to help you grow your business and make more money. 

I created Seamless.AI because I got tired of watching revenue teams spend most of their time hunting for contacts, phone numbers, and emails that didn't work.

Started in sales 20+ years ago. Worked my way up from SDR to building a company that serves over 1 million users. The problem was always the same: reps spending more time researching than selling.

We solved it by building real-time contact validation. When you hit "find" in our platform, we don't pull from a stale database. We research and verify that contact information in real-time.

The math is simple: better data means more connections.
More connections mean more meetings.
More meetings mean more revenue.

Author of six #1 best-selling books, including "Whatever It Takes" and "Sales Secrets."

I write down my goals every morning. Have for 20+ years. Discipline compounds.

The sales industry sells relationship magic. I prefer math that works.

Try it free today at Seamless.AI

CEO & Founder | The World's Best Sales Leads | Join Seamless.ai Free Today!

Seamless.ai delivers the world's best sales leads. Join for free today! 

Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence. 

Join thousands who are generating millions for free at www.seamless.ai.

Sales, Marketing & Entrepreneurship Event Speaker, Guest Podcaster & Guest Blogger: 

I commit to every speaking event, podcast interview & guest blogging request FOR FREE (As long as I’m available that time slot)! 

Please email me at brandon@seamlesscontacts.com with the event / podcast / blog interview details and I will work to accommodate: 

Past Speaking Engagements, Events, Podcasts & Blogs span the following: 

AA-ISP Event Speaker
InsideSales.com Event Speaker
Sales Development Conference Event Speaker
Sales Development Summit Event Speaker
Marketo Marketing Automation Event Speaker
Eloqua Marketing Automation Event Speaker
Google Search Marketing Event Speaker
Linkedin Social Media Event Speaker
Startup Sales Event Speaker
Enterprise Sales Event Speaker
Inbound Hubspot Event Speaker
CES Event Speaker
Startup Grind Event Speaker
Venture Summit Event Speaker
Demo Day Event Speaker
Linking Into Sales Event Speaker
Wall Street Journal Event Speaker


🚨 WE’RE HIRING 🚨 100% Remote 🚨 50+ Openings

Seamless AI is on a mission to help every professional maximize their success… and to do that, we’re growing our PLG, Sales, Engineering, Ops and CS team's in a BIG way.

We're hiring: 

✅ 1 Director, Demand Generation
✅ 1 Product Marketer
✅ 1 PLG Engineer
✅ 1 GTM Engineer
✅ 1 Cold Email Engineer
✅ 25-35 SDRs
✅ 1 Partnerships Director
✅ 1 Database Performance Engineer
✅ And many more

If you want to:
 ✅ Be part of an award-winning culture
 ✅ 100% remote flexibility
 ✅ Get full benefits, uncapped career growth & life-changing opportunities
 ✅ Make a direct impact on a hyper-growth tech company
 ✅ Wake up EVERY DAY FIRED UP to WIN…

This is YOUR moment!

At Seamless AI, we don’t just give you a job, we give you:
 ✅Challenging, impactful work where YOU make the difference
 ✅Competitive pay 
 ✅ A seat at the table at one of the fastest-growing SaaS companies in the world

Don’t wait. Apply today. LET’S GOOOOO! seamless.ai/careers

PS - For the Partnerships director role... this job isn't posted so email Mike Hopkins mike @ seamlessai.com

Founder & CEO @ Seamless.AI | 7x Author | Sales Secrets Podcast | Proud New Girl Dad

I had a conversation with Lee Salz about first meetings that shifted some ways I think about sales.

Lee dropped a truth bomb that resonated with me. He said most salespeople treat first meetings like discovery sessions, where they gather information about the prospect. 

But here's the problem... what does the prospect get out of that interaction?

Nothing.

Lee uses a bathroom analogy that's brilliant. There are two types of sales: takeaway sales (where you're trying to get someone to switch from a competitor), and new category sales (where you're introducing something completely different). 

Most of us are in takeaway sales, asking busy people to put aside 400 things on their plate to meet with us just so they can learn about our company.

Why would they take that meeting when they already have a provider?

This is why Lee advocates for consultation-style first meetings instead of discovery meetings. Just like you go to a doctor to understand your circumstances AND potential remedies, prospects need to get meaningful value from meeting with you.

His approach works. He mentioned helping a trash removal company in Minnesota differentiate themselves by asking one simple positioning question: "When's the last time you had your garbage cans cleaned?" 

Nobody thinks about that until you ask. Then suddenly they realize how gross their cans are and how much they'd love someone else to handle it.

The lesson here is powerful. When you're prospecting, you're not selling your product or service. You're selling the first meeting.

Listen to my full conversation with Lee on YouTube to learn his methodology for reverse-engineering first meetings that ACTUALLY convert.

https://lnkd.in/gmdNnQRr

🚨 BIG ANNOUNCEMENT 🚨

Today, we are launching something that changes outbound forever.

Meet CONNECT.

Our brand new sales engagement product and it is launching 100% FREE to every Seamless AI user starting today.

No upsell.
No trial.
No limits to “test it out.”

Just pure value.

For years, sales teams have been forced to duct-tape tools together:
 • One tool for data
 • One tool for email
 • One tool for calling
 • One tool for tracking
 • One tool for sequences

CONNECT changes that.

With CONNECT, you can now:
 ✅ Build multi-channel campaigns
 ✅ Email, call, and task prospects in one place
 ✅ Use Seamless data instantly inside your outreach
 ✅ Move faster with less friction
 ✅ Turn intent into conversations at scale

All without leaving Seamless AI.

Why are we doing this for free?

Because the best data in the world is useless if you cannot activate it.
Because sales reps deserve tools that help them win, not slow them down.
Because growth should be accessible, not gated behind paywalls.

This is just the beginning.

CONNECT is live.
CONNECT is free.
CONNECT is built to help you book more meetings starting today.

If you are already a Seamless user, log in now.

If you are not, now you know why over 1,000,000 sellers use Seamless AI.

Let’s go 🚀

I have one rule I never break. I only send pricing after the pricing review is booked. Not "let's circle back." Not "happy to walk through it." Calendar invite accepted. Agenda agreed. This single standard stopped my deals from dying in email.

Here's what most sellers miss:

1.) "Send Pricing" Rarely Means What You Think.

It usually means one of four things: they want a quick range, they need something to forward internally, they're ending the conversation politely, or they're genuinely ready. Only one rewards "sure, I'll send it over."

2.) Movement Isn't Progress.

A PDF moving through email is movement. A decision meeting on the calendar is progress. The moment you "just send it," you shift to an internal debate you won't attend. No control over what gets forwarded, summarized, or killed in Slack.

3.) Reframe The Request.

My script: "Two things first. I don't want to send a menu that creates confusion internally. And pricing only matters in context of what you're solving. Let's book 15 minutes - I'll map you to the right tier, confirm who needs to see it, and decide what's next. Tomorrow at 2 or Thursday at 11?"

If they say yes, you win. If they say no, you learned they didn't actually want pricing. They wanted distance.

4.) Run The Meeting With Four Questions.

Who signs if we agree on an option? What criteria will you use to choose? What are we solving first? If pricing fits, what's the next meeting?

Then send pricing immediately after. Not before.

5.) Make It Easy To Forward.

Generic PDFs get buried. Send a short note:

- Option A: for X outcome, Y team size, Z constraints
- Option B: if they need something different
- What I recommend and why
- Next meeting already scheduled

That's pricing that moves deals forward instead of stalling them.

No calendar, no pricing. Anything else is volunteering to get ghosted.

Cold outreach isn’t dead. Bad outreach is.

For years we’ve all done some version of define the ICP, build a list, run a sequence, hope they’re “in market...”

And when it doesn’t work, we tweak the subject line like that’s the problem.

What’s actually changing is how people buy (and how obvious the clues are now).

The new game is signal-based prospecting. That's what we built with Seamless AI.

Stop guessing. Start showing up when something actually happens.

Not “they fit the ICP.”
 
More like:
they just raised money
they hired a new VP Sales / RevOps
they’re staffing up SDRs
they’re launching something new
their tech stack is changing

On the person side:
they got promoted
they’re posting about a pain you solve
they’re engaging with content in your world
they’re clearly researching options

This is about not wasting your best message on the wrong moment.

If replies are down, it’s probably not your copy.
It’s your timing.

Job Changes, Connect, and our other products at Seamless help you always have the right timing based on signal and intent.

And I am super proud of being ahead of the game on this.

🚨 Today at 12 PM EST.... Be First to See Our 4 New Products + Surprise Bonus

We’re going live today for a special product reveal where we’ll announce 4 brand-new products that will change what’s possible for you this year!

And that’s not all…

We’re also announcing a bonus surprise you’ll only get by showing up live.

If you want to be among the first to see what’s coming next, save your spot now:

🔥 Register for the Live Webinar at 12pm est.

Link:  https://lnkd.in/g6e5HSi5

If you’re a founder who wants to quit… read this first.

After 10 years of building, I thought I was burned out.

Less energized.
More tired.
A little beaten down.

My motivation was still there, but the energy to turn vision into reality felt like it was slipping. Patience was thinner than when I first started.

I assumed something was wrong.

Then I became a father.

And for the first time in a decade, I truly stepped away and took a few weeks off of work…

At first, the break felt incredible.
Even with no sleep.
Even with a baby up every hour.

But after a few days, something unexpected happened.

I started missing the thing I thought I was sick of.

The work.
The hard problems.
The strategy.
The collaboration.
Building with a team.

When you wake up every day and your only job is to take care of a child, with almost no business or strategic thinking, you realize something fast.

I live and breathe building.

That’s when it hit me.

I wasn’t burned out on building a company.
I just needed a reset for my mind, body, and soul.

Burnout isn’t always a signal to quit. Sometimes it’s a signal to step away long enough to remember why you care.

Whatever you have right now, you want the opposite of it.

And once you get the opposite, you realize what you actually miss. It's a catch 22….

Becoming a father also taught me many things about leadership.

I had no idea how bad my time management really was.

When taking care of a baby…. your time gets compressed overnight, you learn to be ruthless with focus. Every second matters. There’s no room for fake busy. You either execute or you don’t.

It taught me to be ruthless w prioritization and time management…

Here’s my advice to any founder thinking about walking away.

Take 2 to 4 weeks off.

Fully off.

Then decide.

You’ll either come back re-energized and excited to grow again…

Or you’ll realize stepping away is truly what you need and it’s time to move on…

But don’t confuse exhaustion with misalignment.

Sometimes the legacy you’re building, for your family and for yourself, is exactly what reignites the fire.

And sometimes, the break is what saves everything.

Before you quit or shut down…. Take some time off.

Hard conversations in business get easier with two sentences:

“My intent is ______.”
“The impact I’m seeing is ______.”

Then add:
“Here’s what ‘good’ looks like going forward...”

Most conflict is just unspoken expectations colliding.
Clarity is kindness.

Businesses usually don’t fail because they ran out of ideas.

They fail because they run out of cash, often suddenly.

Here are two simple rules:

1.) Protect your runway first.

“Runway” = how long your business can pay its bills if sales slow down.
If you can’t survive the next few months, nothing else matters.

2.) Set aside tax money immediately.

Taxes aren’t “later.” That money isn’t yours to spend.
Put it in a separate account so you’re not surprised by a big bill.

Revenue can look impressive, but it doesn’t guarantee you’re safe.

Cash is what keeps the lights on.
Treat cash like oxygen. Protect it.

Travel doesn’t kill growth. Losing your revenue routine does.

Here's a sales example of a "revenue routine" to stay on track while traveling:

- 15 minutes: review pipeline + next actions.
- 20 minutes: outbound (or follow-ups).
- 10 minutes: customer touch (check-in or quick win).
- 5 minutes: cash check (invoices/receivables, if you run a team).

If I do nothing else, I protect 40 minutes for maintenance.

Growth isn’t a mood.
It’s a routine.

Before the month ends, I run a 10-minute business audit.

Pipeline: How many new conversations did we create?

Conversion: Where did deals stall, and why?

Retention: What caused friction for customers this month?

Cash: What’s runway today, and what changes next month?

Focus: What ONE constraint, if removed, that makes next month easier?

Most teams don’t need more tactics.
They need clearer feedback loops.

Review is how you compound.

GTM Engineer | Uber driver turned sales guy

Creative and analytical GTM Engineer with 3 years of experience in tech sales, now focused on building advanced go-to-market, workflows and automation. I am experienced in leveraging tools like Clay, Leadmagic, HubSpot, Make, and Apollo to build scalable outbound systems, streamline prospecting, and drive measurable results. I combines technical expertise with frontline sales knowledge to deliver systems that generate pipeline and revenue.

Particularly interested In AI, great founders, products, and people!

I believe talent exists everywhere and is not bound by location - which is why I champion global hiring and remote work.

Need anything? Let's connect!

Chris Mbanta

POV: when a client makes joke on a call.

Salespeople ⬇️

While I was away for the holidays,
Daniel was in the motherland.

We planned to link up on the evening of Dec 29.

I had returned from Cotonou 🇧🇯 in the morning to make sure it happened
Because he was flying back to Dublin 🇮🇪 the next day 30th Dec.

For some unforeseen reasons we couldn't see on the 29th.

Past 9pm, my phone rang.

“Chris, it’s Dan.”
I screamed, “DANIEEEEL?!”
It was all joy and happiness on both ends of the call.

He said he couldn't leave Nigeria without seeing me
So we made it happen
We saw the next morning, the same day he was to travel.

That was very intentional
And that’s what great friends would do.

Here’s to meeting people on LinkedIn
Who turn into real-life friends…
And friends who become family.

Cheers to more of that in 2026 🤍

Go where you can win the most.

When I was an SDR I was heavily focused on old calling 
Because that was where most of my meetings came from....

Don’t get me wrong,
I was using other channels.

Email sequencing
Social selling (LinkedIn DMs, even tried X for a bit)

What didn’t work was trying to be great everywhere at once.

The phone was the channel that consistently gave me pipeline,
So I anchored on it.

I even had personal KPIs to hit,
Minimum number of calls I must make every day.

Once I mastered the phone
(confident on calls and consistently booking meetings)

I moved to other channels,
Doing multi-channel became easier and more successful.

𝐌𝐲 𝐚𝐝𝐯𝐢𝐜𝐞 𝐢𝐬

Focus on one channel until you’re good at it.
Then layer the rest

That’s how you'll win faster.

Agree or disagree?
Let me know In the CS.

I wouldn’t do a 100% commission-based role.

I've done a few in my career especially in my early days.

I thought it would “build grit” and fast-track my growth.

What it actually did was drain my time
Every day became about survival
I was chasing quick wins
To get paid.

I avoided learning curves I couldn’t afford
There was no room to get better at the craft
No room to slow down and understand what actually worked.

At the end of the day I realized I was wasting my time
I was better off working for free.

WHY?
Because working for free is intentional 
With growth as top focus, I wouldn't expect 
Anything in return and that'll help me learn and grow fast.

100% commission shouldn’t be the norm.

It pushes people to optimize for short-term wins, 
Not long-term skill.

And that’s very different from working for free.

Working for free is a deliberate choice to learn, get reps, and build leverage.

Commission-only roles demand output before you’ve built any.

There’s a big difference between betting on yourself
and being set up to scramble just to stay afloat.

If you think otherwise,
Let me know in the CS.

The fight to “turn off LinkedIn” is real.

Every few weeks, 
Someone posts about why LinkedIn is noisy, or should disappear.

And honestly, I get it
People don’t like what they feel they hate
And make all sorts of opinions on what should be done to it.

I responded to one 
Saying "B2B can't survive without LinkedIn"

And this is absolutely true.

Because for B2B companies, LinkedIn isn’t a distraction
It’s infrastructure.

Where conversations start
It’s where trust compounds
Where companies find leads
Where careers change with/without applications.

So when I see “LinkedIn is useless” takes
I usually assume one thing:

They don’t sell to other companies/agencies.

You don’t have to love LinkedIn
Your personal opinion about it also doesn't matter
Because there are more than a billion people on here.

They love it
And they conduct business here
And in B2B, not being in the room is the real cost.

What do you think?

I wasted time building an outbound campaign the wrong way.

Started with job titles:

CISO
VP of Security
Head of Security

It made sense in my table
But in practice, everything broke.

I kept pulling in companies selling 
What I was trying to sell, rather than those who need it.

That’s when I realized my mistake, 
Was the flawed logic behind the campaign.

I was asking first, “Who should I talk to?”
Instead of asking, “What companies actually need this right now?”

Job titles answer the first question
But they don’t answer the second.

Signals do:

Infra changes
Expansion moves
Specific hiring activities.

This is the reason I started 
Planning out first before building any campaign. 

Once I flipped the order to these two

𝐒𝐢𝐠𝐧𝐚𝐥 𝐟𝐢𝐫𝐬𝐭 → 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐬𝐞𝐜𝐨𝐧𝐝 → 𝐩𝐞𝐫𝐬𝐨𝐧 𝐥𝐚𝐬𝐭
𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐟𝐢𝐫𝐬𝐭 → 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 𝐬𝐞𝐜𝐨𝐧𝐝 → 𝐩𝐞𝐫𝐬𝐨𝐧 𝐥𝐚𝐬𝐭

My workflow became better:

Cleaner lists
Fewer false positives.

Learning from my mistakes was my biggest play here
Growth forces you to confront the gaps in your thinking.

Most GTM Engineers come from one of two backgrounds:

Sales
Or engineering.

Sales folks usually understand:
ICPs
Messaging
Objections
What actually gets replies.

Engineers usually understand:
Systems
Data
Automation
How to scale without things breaking.

But to really level up, people coming from sales have to learn the engineering side: data, systems, automation, and scale.

And vice versa for folks coming from engineering.

Because the best GTM Engineers sit somewhere in the middle.

They take commercial instincts
and merge them with engineering execution.

They don’t just know what works.
They know why it works and how to operationalize it at scale.

That’s what turns a background into a GTM Engineer.

Which side did you start from?

If you think otherwise, 
Let me know in the CS.

Give inexperienced candidates a chance.

Every experienced candidate you admire today started somewhere
At some point, someone took a chance on them before they had the proof.

Early in my career, I didn’t have much to point to on paper.

What I did have was hunger, curiosity, and a lot of time to learn
A few people saw that and gave me room to grow.

That changed how I think about experience
It’s useful, but it’s not the whole story.

Progress usually comes from people who are willing to be uncomfortable, make mistakes, and improve fast.

Now when I look at early careers, I remember that growth has a starting point
And that starting point is often inexperience.

If you’re in a position to hire or mentor, consider the upside of potential.

And if you’re early in your career, remember that one “yes” can change everything for you.

Can you remember that one person who gave you a chance?

Giving your employees fair pay isn’t generosity.

It’s the baseline.

A lot of companies talk about “culture” and “loyalty"
That part makes sense.

But if you’re underpaying the people doing the actual work,
That’s not culture.

That’s cost control disguised as values.

Fair pay signals a few simple things:

- You respect the work
- You value your people
- You understand replacement cost
- You’re serious about retention, not just hiring.

People don’t leave teams first,
They leave when effort and compensation stop lining up with output.

You don’t build long-term results by squeezing short-term margins,
You build them by making staying worth it.

Think otherwise?
Let me know in the CS.

P.S. I went to the beach on a monday evening.

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