Brandon Bornancin

Founder / CEO (Exit w/ 2ergo Genesys)

Get my free newsletter at www.brandonbornancin.com 

Built a $250M AI business and share the lessons I’ve learned along the way to help you grow your business and make more money. 

I created Seamless.AI because I got tired of watching revenue teams spend most of their time hunting for contacts, phone numbers, and emails that didn't work.

Started in sales 20+ years ago. Worked my way up from SDR to building a company that serves over 1 million users. The problem was always the same: reps spending more time researching than selling.

We solved it by building real-time contact validation. When you hit "find" in our platform, we don't pull from a stale database. We research and verify that contact information in real-time.

The math is simple: better data means more connections.
More connections mean more meetings.
More meetings mean more revenue.

Author of six #1 best-selling books, including "Whatever It Takes" and "Sales Secrets."

I write down my goals every morning. Have for 20+ years. Discipline compounds.

The sales industry sells relationship magic. I prefer math that works.

Try it free today at Seamless.AI

CEO & Founder | The World's Best Sales Leads | Join Seamless.ai Free Today!

Seamless.ai delivers the world's best sales leads. Join for free today! 

Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence. 

Join thousands who are generating millions for free at www.seamless.ai.

Sales, Marketing & Entrepreneurship Event Speaker, Guest Podcaster & Guest Blogger: 

I commit to every speaking event, podcast interview & guest blogging request FOR FREE (As long as I’m available that time slot)! 

Please email me at brandon@seamlesscontacts.com with the event / podcast / blog interview details and I will work to accommodate: 

Past Speaking Engagements, Events, Podcasts & Blogs span the following: 

AA-ISP Event Speaker
InsideSales.com Event Speaker
Sales Development Conference Event Speaker
Sales Development Summit Event Speaker
Marketo Marketing Automation Event Speaker
Eloqua Marketing Automation Event Speaker
Google Search Marketing Event Speaker
Linkedin Social Media Event Speaker
Startup Sales Event Speaker
Enterprise Sales Event Speaker
Inbound Hubspot Event Speaker
CES Event Speaker
Startup Grind Event Speaker
Venture Summit Event Speaker
Demo Day Event Speaker
Linking Into Sales Event Speaker
Wall Street Journal Event Speaker


I had a conversation with Lee Salz about first meetings that shifted some ways I think about sales.

Lee dropped a truth bomb that resonated with me. He said most salespeople treat first meetings like discovery sessions, where they gather information about the prospect. 

But here's the problem... what does the prospect get out of that interaction?

Nothing.

Lee uses a bathroom analogy that's brilliant. There are two types of sales: takeaway sales (where you're trying to get someone to switch from a competitor), and new category sales (where you're introducing something completely different). 

Most of us are in takeaway sales, asking busy people to put aside 400 things on their plate to meet with us just so they can learn about our company.

Why would they take that meeting when they already have a provider?

This is why Lee advocates for consultation-style first meetings instead of discovery meetings. Just like you go to a doctor to understand your circumstances AND potential remedies, prospects need to get meaningful value from meeting with you.

His approach works. He mentioned helping a trash removal company in Minnesota differentiate themselves by asking one simple positioning question: "When's the last time you had your garbage cans cleaned?" 

Nobody thinks about that until you ask. Then suddenly they realize how gross their cans are and how much they'd love someone else to handle it.

The lesson here is powerful. When you're prospecting, you're not selling your product or service. You're selling the first meeting.

Listen to my full conversation with Lee on YouTube to learn his methodology for reverse-engineering first meetings that ACTUALLY convert.

https://lnkd.in/gmdNnQRr

Founder & CEO @ Seamless.AI | 7x Author | Sales Secrets Podcast | Proud New Girl Dad

🚨 BIG ANNOUNCEMENT 🚨

Today, we are launching something that changes outbound forever.

Meet CONNECT.

Our brand new sales engagement product and it is launching 100% FREE to every Seamless AI user starting today.

No upsell.
No trial.
No limits to “test it out.”

Just pure value.

For years, sales teams have been forced to duct-tape tools together:
 • One tool for data
 • One tool for email
 • One tool for calling
 • One tool for tracking
 • One tool for sequences

CONNECT changes that.

With CONNECT, you can now:
 ✅ Build multi-channel campaigns
 ✅ Email, call, and task prospects in one place
 ✅ Use Seamless data instantly inside your outreach
 ✅ Move faster with less friction
 ✅ Turn intent into conversations at scale

All without leaving Seamless AI.

Why are we doing this for free?

Because the best data in the world is useless if you cannot activate it.
Because sales reps deserve tools that help them win, not slow them down.
Because growth should be accessible, not gated behind paywalls.

This is just the beginning.

CONNECT is live.
CONNECT is free.
CONNECT is built to help you book more meetings starting today.

If you are already a Seamless user, log in now.

If you are not, now you know why over 1,000,000 sellers use Seamless AI.

Let’s go 🚀

I have one rule I never break. I only send pricing after the pricing review is booked. Not "let's circle back." Not "happy to walk through it." Calendar invite accepted. Agenda agreed. This single standard stopped my deals from dying in email.

Here's what most sellers miss:

1.) "Send Pricing" Rarely Means What You Think.

It usually means one of four things: they want a quick range, they need something to forward internally, they're ending the conversation politely, or they're genuinely ready. Only one rewards "sure, I'll send it over."

2.) Movement Isn't Progress.

A PDF moving through email is movement. A decision meeting on the calendar is progress. The moment you "just send it," you shift to an internal debate you won't attend. No control over what gets forwarded, summarized, or killed in Slack.

3.) Reframe The Request.

My script: "Two things first. I don't want to send a menu that creates confusion internally. And pricing only matters in context of what you're solving. Let's book 15 minutes - I'll map you to the right tier, confirm who needs to see it, and decide what's next. Tomorrow at 2 or Thursday at 11?"

If they say yes, you win. If they say no, you learned they didn't actually want pricing. They wanted distance.

4.) Run The Meeting With Four Questions.

Who signs if we agree on an option? What criteria will you use to choose? What are we solving first? If pricing fits, what's the next meeting?

Then send pricing immediately after. Not before.

5.) Make It Easy To Forward.

Generic PDFs get buried. Send a short note:

- Option A: for X outcome, Y team size, Z constraints
- Option B: if they need something different
- What I recommend and why
- Next meeting already scheduled

That's pricing that moves deals forward instead of stalling them.

No calendar, no pricing. Anything else is volunteering to get ghosted.

Cold outreach isn’t dead. Bad outreach is.

For years we’ve all done some version of define the ICP, build a list, run a sequence, hope they’re “in market...”

And when it doesn’t work, we tweak the subject line like that’s the problem.

What’s actually changing is how people buy (and how obvious the clues are now).

The new game is signal-based prospecting. That's what we built with Seamless AI.

Stop guessing. Start showing up when something actually happens.

Not “they fit the ICP.”
 
More like:
they just raised money
they hired a new VP Sales / RevOps
they’re staffing up SDRs
they’re launching something new
their tech stack is changing

On the person side:
they got promoted
they’re posting about a pain you solve
they’re engaging with content in your world
they’re clearly researching options

This is about not wasting your best message on the wrong moment.

If replies are down, it’s probably not your copy.
It’s your timing.

Job Changes, Connect, and our other products at Seamless help you always have the right timing based on signal and intent.

And I am super proud of being ahead of the game on this.

🚨 Today at 12 PM EST.... Be First to See Our 4 New Products + Surprise Bonus

We’re going live today for a special product reveal where we’ll announce 4 brand-new products that will change what’s possible for you this year!

And that’s not all…

We’re also announcing a bonus surprise you’ll only get by showing up live.

If you want to be among the first to see what’s coming next, save your spot now:

🔥 Register for the Live Webinar at 12pm est.

Link:  https://lnkd.in/g6e5HSi5

If you’re a founder who wants to quit… read this first.

After 10 years of building, I thought I was burned out.

Less energized.
More tired.
A little beaten down.

My motivation was still there, but the energy to turn vision into reality felt like it was slipping. Patience was thinner than when I first started.

I assumed something was wrong.

Then I became a father.

And for the first time in a decade, I truly stepped away and took a few weeks off of work…

At first, the break felt incredible.
Even with no sleep.
Even with a baby up every hour.

But after a few days, something unexpected happened.

I started missing the thing I thought I was sick of.

The work.
The hard problems.
The strategy.
The collaboration.
Building with a team.

When you wake up every day and your only job is to take care of a child, with almost no business or strategic thinking, you realize something fast.

I live and breathe building.

That’s when it hit me.

I wasn’t burned out on building a company.
I just needed a reset for my mind, body, and soul.

Burnout isn’t always a signal to quit. Sometimes it’s a signal to step away long enough to remember why you care.

Whatever you have right now, you want the opposite of it.

And once you get the opposite, you realize what you actually miss. It's a catch 22….

Becoming a father also taught me many things about leadership.

I had no idea how bad my time management really was.

When taking care of a baby…. your time gets compressed overnight, you learn to be ruthless with focus. Every second matters. There’s no room for fake busy. You either execute or you don’t.

It taught me to be ruthless w prioritization and time management…

Here’s my advice to any founder thinking about walking away.

Take 2 to 4 weeks off.

Fully off.

Then decide.

You’ll either come back re-energized and excited to grow again…

Or you’ll realize stepping away is truly what you need and it’s time to move on…

But don’t confuse exhaustion with misalignment.

Sometimes the legacy you’re building, for your family and for yourself, is exactly what reignites the fire.

And sometimes, the break is what saves everything.

Before you quit or shut down…. Take some time off.

Hard conversations in business get easier with two sentences:

“My intent is ______.”
“The impact I’m seeing is ______.”

Then add:
“Here’s what ‘good’ looks like going forward...”

Most conflict is just unspoken expectations colliding.
Clarity is kindness.

Businesses usually don’t fail because they ran out of ideas.

They fail because they run out of cash, often suddenly.

Here are two simple rules:

1.) Protect your runway first.

“Runway” = how long your business can pay its bills if sales slow down.
If you can’t survive the next few months, nothing else matters.

2.) Set aside tax money immediately.

Taxes aren’t “later.” That money isn’t yours to spend.
Put it in a separate account so you’re not surprised by a big bill.

Revenue can look impressive, but it doesn’t guarantee you’re safe.

Cash is what keeps the lights on.
Treat cash like oxygen. Protect it.

Travel doesn’t kill growth. Losing your revenue routine does.

Here's a sales example of a "revenue routine" to stay on track while traveling:

- 15 minutes: review pipeline + next actions.
- 20 minutes: outbound (or follow-ups).
- 10 minutes: customer touch (check-in or quick win).
- 5 minutes: cash check (invoices/receivables, if you run a team).

If I do nothing else, I protect 40 minutes for maintenance.

Growth isn’t a mood.
It’s a routine.

Before the month ends, I run a 10-minute business audit.

Pipeline: How many new conversations did we create?

Conversion: Where did deals stall, and why?

Retention: What caused friction for customers this month?

Cash: What’s runway today, and what changes next month?

Focus: What ONE constraint, if removed, that makes next month easier?

Most teams don’t need more tactics.
They need clearer feedback loops.

Review is how you compound.

Seamless.AI

Senior Software Engineer

Nickelytics

Design, implement and maintain hardware and software supporting the Nickelytics adtech platform.

Senior Full Stack Developer

The Nickel Ride

Designed, implemented and maintained hardware and software supporting The Nickel Ride Eco-Friendly on-demand rideshare platforms

Full Stack Developer

Bruno Total Home

Designed, implemented and maintained custom software for web and mobile applications.
Developed and maintained onsite technology, which included networks and servers and created business processes and workflows for departments.


Cloud (GCP / Docker)
- Build and maintain GCP EC2 Compute Engine instance to host docker images for the APIs and web app.
Proxy APIs and CLI apps (Node.js)
- Node.js proxy APIs to connect third party APIs to various services for automations.
- Node.js command line apps for various solutions (clean and convert old data to new format, web scrapping, etc.).
API and Database (Python (Django) / PostgreSQL)
- Python (Django) REST API and PostgreSQL database for the mobile apps and web app.
Mobile Asset Tracker (Ionic)
- Asset tracker that signed assets in from jobs and out to jobs and tracked asset repairs.
Warehouse App (Ionic)
- Scan equipment and materials received from vendors as well as equipment and materials assigned to jobs.
Operations Web App (Angular)
- Manage the fleet of service vehicles, view real time location of vehicles.
- Show available appointment times and the number of booked jobs compared to the number of available technicians.
Automation API (Node.js)
- Created an automation API which would listen to a webhook from the service management software and then send the information to a Slack channel to notify the appropriate team.
Sold Estimate Tracker (Google App Scripts)
- Created a tracker that requested new sold estimates from a third-party API and add them to Google Sheets for CSR

PracticalIT, LLC

Led the development team, managed daily project tasks, reviewed code, create and maintain devops.
Conducted research and developed mobile and web applications.
Assisted the business partner with customer service, sales and business processes


Hosting Projects
- Constructed and maintained multiple CentOS / Ubuntu servers for client sites, which included Digital Ocean, Hivelocity dedicated server and Google Cloud platform.
- Set up and maintained Google Apps (G Suite).
Hosting ecommerce site (AngularJS, Python (Flask) / PostgreSQL)
- Ecommerce site to purchase web hosting subscriptions, one-click WordPress site creation, view traffic and more.
Custom Tee shirt ecommerce site (CodeIgniter, MySQL)
- Ecommerce site for the purchase and sale of custom tee shirts.
− Client view which enabled clients to create a profile, purchase tee shirts and track orders.
− Admin view which included the custom tee shirt builder and facilitated the sale of tee shirts.
Medical Job Search Platform (AngularJS, Node.js, MySQL)
- Job search platform for medical facilities to staff Nurses and Doctors.
− Client view to enable job applicants to create a profile, search and apply to jobs and save searches.
− Admin view to facilitate the creation of a company profile, the posting of jobs and enabled responses to job applicants.

Managing Partner | Full Stack Developer

ESSI, Inc.

Installed low voltage systems for commercial and industrial HVAC automation systems.
Contributed significantly to the installation and startup of the onsite software that controlled the systems.

Electronics Technician

Lewis Enterprises of SWFL Inc.

Managing partner for a small Real Estate Appraisal firm.

Managing Partner | Real Estate Appraiser

An ambitious and results-driven Software Developer with over 14 years’ software, hardware and server experience, an entrepreneurial flair and substantial success in developing, testing and maintaining web and mobile software applications for businesses ranging from start-ups to mid-size corporations. Maintains a ‘can-do’ attitude, applies an analytical approach to solve problems and delivers projects on time and within budget. Inspires teams to success and cultivates trusted working relationships.

Methodologies: Agile, Waterfall
Scripting Languages: JavaScript, PHP, Python, TypeScript, Google Apps Script
Cloud Technologies: Google Cloud Platform, Firebase, Digital Ocean, Amazon Web Services, Rancher, Docker
Frameworks: AngularJS / Angular, Node.js, Ionic, Express.js, Bootstrap, Laravel, CodeIgniter, Flask, Django
Markup Languages: XML, HTML / HTML5, CSS / CSS3, Markdown
CSS Preprocessor: SCSS, LESS
Database Technologies: MySQL, NoSQL, MongoDB, PostgreSQL 
Operating Systems: Ubuntu Server, CentOS, Windows Server
Virtualization: Proxmox, Hyper-V, Vagrant
Web Servers: NGINX, Apache
Third Party APIs: Google APIs, Facebook APIs, Twitter API, HubSpot API, Salesforce API
Payment Gateways: Authorize.Net, PayPal, Stripe
Libraries, Utilities & Other: JSON, jQuery, Git, GitHub, GitLab, GitLab CI, CircleCI, Webpack, Ajax, PHPUnit, ESLint

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brandon Bornancin's LinkedIn Performance

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