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Branko Unkovski-Korica

I help Coaches & Founders get leads with LinkedIn Personal Branding | Get High Quality Bookings in 15 Days with Facebook Ads | Social Media Marketing

I’m a marketer, strategist, and builder serving as Chief Marketing Officer at SUUVO, a next-gen social entertainment platform launching globally.

I’ve been working closely with SUUVO’s leadership for nearly two years contributing to product development, early strategy, and foundational decision-making. While I don’t hold the co-founder title, my involvement has consistently been at a co-founder level across product, strategy, hiring, monetization frameworks, and shaping the company’s early direction.

My work sits across product, growth, hiring, and execution. At SUUVO, I lead creator-first monetization strategy, shape our global go-to-market plan, contribute to product development, and actively build the early team across marketing, tech, and creative roles.

I also help the company optimize finances designing resource-efficient hiring plans, reducing development costs, and ensuring every dollar supports long-term growth.
Early-stage startups don’t just need marketing… they need strategic operators who can scale smartly.

Before SUUVO, I spent 6 years running Social Uprys Media, partnering with founders and startups in the U.S. and India to grow their digital presence through content, storytelling, and high-performing Meta ad systems. My background spans marketing, business strategy, app development direction, and early team building.

What drives me is simple:
Understanding why people pay attention and building systems that turn attention into opportunity.

At SUUVO, I’m applying that mindset at scale: designing monetization, building creator systems, optimizing financial efficiency, and preparing the platform for a global launch.

If you’re building in consumer tech, creator economy, or growth, let’s connect.

Aashik Thakkar

6 months ago, I stopped posting on LinkedIn.

Not because I lost interest.

But because my focus shifted.

While I was running my agency, I came across SUUVO INC through LinkedIn.

It started as conversations.
Then strategy.
Then execution.

There was no grand announcement.
Just work.

For more than 2 years, I’ve been building with the team, long before anything was formalised.

The official title came later.
The responsibility came first.

Somewhere along the way, I stopped sharing and started operating.

When you move from advising brands to owning outcomes inside a startup, your thinking changes.

You care less about content.
More about clarity.

Less about impressions.
More about impact.

Less about visibility.
More about velocity.

Building something from zero forces you to mature fast.

You don’t get applause for the hard calls.
You get accountability.

The last 6 months were about tightening systems, making difficult decisions, refining strategy, and stepping fully into ownership.

No lottery.
No overnight shift.
Just sustained work.

I’m back here now, not to “restart posting.”

But to document what building actually demands.

Strategy.
Leadership.
Growth.
Mistakes.
And everything in between.

Let’s build.

Chief Marketing Offier at SUUVO | New-gen Social Media App | CMO

LinkedIn changed my life.

Not in a motivational way.
In a leverage way.

When I started my agency, I cold-called 50-100 people a day.

That’s how it began.

Relentless outreach.
Rejection.
Follow-ups.

Then came LinkedIn.

At first, it was just another place to connect.

But over time, it became something else.

Clients didn’t just hear my pitch,
they could see how I think.

They could read my perspective on growth.
My approach to strategy.
My way of solving problems.

That changed the dynamic.

Conversations became warmer.
Trust built faster.
Sales cycles shortened.

It didn’t replace hard work.

It multiplied it.

As I kept sharing consistently, the quality of conversations changed.

Bigger discussions.
Longer-term thinking.
More aligned opportunities.

Not because I was “active.”

But because there was visible proof of competence.

I see many people share their wins - it's important as it builds credibility, but sharing only wins isn't enough.

You also need to demonstrate your thinking.

Because when people can see how you think,

they start to understand how you operate.

And that’s what builds real leverage.

Over time, people don’t just see posts.

They understand your patterns.

And patterns change trajectories.

Most people underestimate LinkedIn.

Not because they don’t use it.

But because they use it incorrectly.

They treat it like a job board.
Or a place to announce promotions.
Or a space to post when something big happens.

That’s surface-level usage.

LinkedIn is not just a platform.

It’s a credibility engine.

The mistake most people make is this:

They optimize for visibility.
Instead of leverage.

Visibility gets you impressions.

Leverage gets you conversations.
And conversations change trajectories.

When I started, I cold-called 50 to 100 people a day.

That built resilience.

But when I began sharing how I think,
how I approach growth, strategy, decision-making –

something shifted.

People didn’t just see what I did.

They understood how I operate.

That changes the quality of opportunities that come your way.

LinkedIn is underestimated because it doesn’t give instant dopamine like other platforms.

It compounds quietly.

Your posts become proof of thought.
Your consistency becomes proof of discipline.
Your positioning becomes proof of clarity.

And over time, that proof works for you — even when you’re not active.

If you use LinkedIn casually, it gives you visibility.

If you use it intentionally, it builds leverage.

There’s a difference.

Most startups don’t have a GTM strategy.

They have noise.

Running ads is not GTM.
Posting content is not GTM.
Hiring sales is not GTM.

That’s distribution activity.

GTM is system design.

And most founders design it in the wrong order.

You cannot optimize monetization before proving retention.

If users don’t stay, pricing doesn’t matter.
If value isn’t repeated, revenue isn’t durable.

The real sequence is:

Market → Offer → Distribution → Retention → Monetization

1. Define the exact market.

2. Craft an offer that solves a painful problem.

3. Build predictable distribution.

4. Prove users stay (retention = real value).

5. Then optimize monetization.

Monetization is extraction.
Retention is validation.

If people don’t come back, you don’t have a business.

You have a campaign.

Most startups don’t fail because of marketing.

They fail because they monetize before they validate.

They fail because they monetize before they validate.

I spent years in the agency world building with full ownership.

You build the strategy.
You run the ads. 
You own the ROAS.

If a client churns, it’s a hit to the P&L but the business model itself stays in its lane.

Then I moved inside a startup, and the definition of ownership expanded.

In an agency, accountability is usually defined by a Scope of Work.
In a startup, the scope is whatever impacts survival.

The biggest shift wasn't the workload. It was the Decision Depth.

Agency Thinking: "Our CPL is too high; let’s pivot the creative."

Startup Thinking: "Our CPL is high because our positioning and messaging is weak."

When you’re internal, Marketing isn’t just a department, it’s the connective tissue of the entire company. You aren't just optimizing performance; you’re stress-testing the foundation:

Pricing Logic:
Is our friction a barrier or a quality filter?

Product Feedback:
Are we building features, or just distracting ourselves from the core value?

Retention Loops:
Why are they coming through the front door but sprinting out the back?

In an agency, if a campaign fails, you change the tactics.
In a startup, if a campaign fails, you might have to change the model.

You stop thinking in "Campaigns" (which have an expiration date).
You start thinking in "Systems" (which have a compounding effect).

It forces you to think beyond metrics.

Beyond campaigns.
Beyond quarters.

You start building for compounding.

taplio

The Battle

Branko Unkovski-Korica

Aashik Thakkar

Followers

Posts

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Performance ScoreAashik Thakkar's LinkedIn Performance

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taplio

The Battle

Branko Unkovski-Korica

Aashik Thakkar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aashik Thakkar's LinkedIn Performance

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Performance ScoreAashik Thakkar's LinkedIn Performance