Matific

Global Digital Marketing Manager

Safari Capital

Communications Consultant

CTW Internet Gaming Company

Global Communications Manager 

Shiseido

Communications Manager

Coca-Cola Bottlers Japan Inc.

Senior Communications Consultant

Salesforce

Junior Communications Consultant

HOB Publishing

Writer and Editor

Phaidon International

Consultant

Gay Star News

Marketing Intern

Branko Unkovski-Korica

Geraldine Spurway

Head of Sales & Marketing

Building Top Tier Leaders & Accelerating Business Growth | Certified Breathwork & Executive Coach | 1:1 & Corporate Workshops

Scaling today isn’t about doing more.
It’s about having the capacity to hold more.

I partner with CEOs, founders, and leadership teams, to crystallise their vision, accelerate sales, and position them into brands people can’t stop buying from.

Most growth doesn’t stall because of a lack of strategy.
It stalls when leaders and teams haven’t expanded enough to hold their next level.

That’s where my work lives, at the intersection of brand, leadership, and performance.

How I help:

✘ Brand & Go-To-Market Strategy
Positioning, messaging, and narrative clarity that turns vision into commercial traction.

✘ Executive Communication & Influence
From LinkedIn to the stage: storytelling, presence, and visibility that builds trust and authority.

✘ Events Production & Retreats
Identity-level work through corporate wellness events and team building retreats that strengthens leadership, growth, and performance.

🏆 Workshops & events programmes are CPD Accredited.

What I believe:

Strategy builds businesses.
Personal Brands create movements.
When you master both, growth becomes inevitable.

Whether it’s a keynote, a corporate event, a strategic mandate, or 1:1 advisory, I help leaders rise sustainably.

📩 Message me when you’re ready.

geraldine@thespurway.com

See you on the feed 🥐




Founder | Brand Director

Stories that sell: copywriting, photoshoots and videos production for CEOs, Entrepreneurs & Busy Executives.

In English 🇬🇧 & French 🇫🇷

>>> Let's position you as the expert that you are.

One of my ex-bosses told me I was the biggest regret of his career.

(He fired me, and now wished he didn’t.)

Having opinions was “risky.”

So he let me go.

He has everything to do with what happened next.

↓↓↓

Thanks to losing my job…I gained visibility,

And started building my personal brand.

People started reaching out.

Fast forward.

Guess who asked me to build his?

Funny how visibility looks stupid
…until it works.

Turns out posting on LinkedIn isn’t so “cringe.”

With this in mind, if you’re a senior leader, relying only on your title…

You’re renting your credibility.

Build something you own.

And thank me after.

You’re welcome 😎

Geraldine  Spurway

Personal Brand Strategist | Growth Partner to CEOs & Industry Leading Executives Teams | Spiritual Leadership Mentor | Speaker

No alternative text description for this image

Them:
Another selfie?
LinkedIn is not Facebook.
It’s a professional network.

Me:
Okay.
Let me professionally overshare.

Skied all day.
Closed a deal.
Had a cappuccino.
Demolished the cheese platter.

Still there?

The people who get angry at your boundaries
were benefiting from you having none.

(Let that sink in.)

If someone demands constant explanations,
they don’t want clarity.

They want control.

Calling out my recovering people pleasers 📣

Over-explaining isn’t kindness. It’s anxiety.

I learned this the hard way, especially as my responsibilities grew.

It sounds like:

→ “I just don’t want you to misunderstand…”
→ “I hope this makes sense…”
→ “ I didn’t mean it like that…”

So you soften the no.
You write the long paragraph.
You turn a simple decision into a detailed defense.

But a boundary that requires a presentation
isn’t a boundary.

You don’t owe explanations for:

– Protecting your time
– Changing your mind
– Outgrowing a room
– Ending something
– Choosing yourself

Try this instead:

“I appreciate you asking. I’m not ready to talk about it.”

Stop there.

Then observe.

→ Who respects it?
→ Who pushes back?
→ Who suddenly feels uncomfortable?

That reaction will tell you everything.

Not everyone deserves backstage access to your life.

And if protecting your peace makes you “cold”?

Be cold. 

P.S: Can you guess what’s written on my jumper?

I did the math.

Over the last 5 years, I’ve invested over $111,000 into my own education.

Mentors.
Masterminds.
Coaches.
Courses.

And no, I don’t regret it.

But here’s what I do regret:

How long I spent trying to piece everything together alone.

What I really wish I had?

Someone to connect the dots.

Someone who could look at everything I was learning and say:

“This matters.”
“This doesn’t.”
“Do this first.”

Too much “learning” becomes sophisticated procrastination.

Without integration?

It’s just noise.

Being your own strategist is exhausting.

Not just because of the money.

But because of the time you lose second-guessing every move.

Yes, knowledge is expensive.

But confusion? It costs you years.

And years are far more expensive than $111,000. 

Thoughts ?  🙄

P.S: are you familiar with Angelic numbers?

Confidence isn’t a personality trait. It’s a neurological pattern.

A reporter asked Olympic champion Eileen Gu, the number 1 skier in the world:

“Do you think before you speak?”

At 22 years old, she said something that most adults will never understand about their own brain.

It was a masterclass in rewiring your brain.

She said:

“I journal a lot.”
“I break down my thought processes.
“I apply an analytical lens to my own thinking… and I modify it.”
“With neuroplasticity on my side, I can literally become exactly who I want to be.”

Read that again:

Become exactly who I want to be.

That’s not “positive vibes.”

That’s neuroscience + reps.

Neuroplasticity doesn’t care about your intentions.

It cares about your repetition.

Your brain strengthens what you practice:

→ the story you rehearse
→ the fears you feed
→ the standards you repeat
→ the identity you embody when nobody’s watching

What I now want every woman to tattoo on her mindset:

“You don’t build confidence by telling yourself you’re confident.”

You build it the way athletes do:

Evidence over affirmation.

Tiny proofs. Daily. Relentless.

Your biggest flex isn’t being perfect.

It’s being able to say:

“Little me would be proud of who I’m becoming.”

P.S: What belief are you retiring this week… and what belief are you installing instead?

I wish I had known this earlier…

Being unliked is powerful.

Not everyone will like you. 

Stop wasting time wondering:

“Do they like me?” or “Did I annoy them?” 

Yes, you did. And that’s okay.

Business is an Art. You are the Artist.

~

If you are new here, I help 7- figure leaders breathe better and craft their unique masterpiece.

Your messaging isn’t the problem.
Your visibility is.

I see this happen with high-level founders all the time.

Revenue is growing.
Clients are flowing.
Authority is rising.

And suddenly…

“Is this clear enough?”
“Does this make logical sense?”
“Should I simplify it more?”

Nothing is broken.
Yet they start dismantling their own power.

Why?

They’re adjusting to a new level of visibility.

And visibility activates doubt.

The bigger the room,
the louder the inner critic.

So they try to make themselves more logical,
More palatable.

But the moment you reduce your power into bullet points so everyone understands you…

You dilute the very thing that made you powerful.

↓ ↓ ↓

Not everyone will get you when you elevate. 

You are expanding, your identity is shifting

And yes, it’s meant to feel unsafe at first.

But if you really want to stand out?

Stop rewriting your posts to make them digestible.

Some people are not meant to understand you, and that’s okay.

They’re meant to witness you.

Claim it, and thank me after.

I’m on a “Good Energy People Diet.”

Every new level in my business
requires a new level in my circle.

Not everyone can handle your expansion.

Some celebrate you.
Some tolerate you.
Some compete with you.

At every milestone, I audit my environment.

The ones who celebrate loudly?
Stay.

The ones who shift weirdly?
I let them go. With love.

You’re not “too much.”

You’re just too big for the wrong rooms.

Protect your energy like it’s revenue.

Because it is.

I almost skipped posting today.
( something shifted in me)

Last night I experienced something that felt so special I don’t want to be online.

I spent the evening in ceremony with sacred people who came from Amazonia.

Right here in London.

The night after the eclipse.

As someone who works with energy and healing, I’m extremely mindful about who I allow into my energetic field.

I don’t give my energy easily.
But this space felt so safe. Transformational.

It reminded me of something we often forget on LinkedIn ↓

Not everything has to be about business.
The real work is the healing we do ourselves.

This experience made me want to go even deeper in my journey with plant medicine.

If you’ve ever had a moment that reconnected you with your soul… I’d love to connect 🌿

P.S. Who guessed what the bucket was for?

Last month, you posted on LinkedIn. It barely got any engagement.

This week, one post brings 3 inbound leads.

For months, it feels like nothing is happening.

Until one day someone says:
 “I’ve been seeing you everywhere”

The takeaway?

Brand building rarely feels rewarding in the moment.

Not everything compounds loudly.

But consistency builds something powerful:

Trust.

And trust turns into opportunities.🌿

—

P.S: someone less creative and less qualified than you just landed a dream collab just by being visible. Just saying.

If you wait for perfection, you’ll wait forever.

15 years ago, I left France.

No network.
No safety net.
Just a decision.

For years, I thought working harder would change my life.

It didn’t.

The moment I stopped doubting,  and started talking about my risks, my ambition, my failures…

Everything shifted.

People buy conviction, and relatability.

Sharing stories changed my life.

So…if you’re still building in silence, hoping someone will notice…they won’t.

Take the bet.

Tell your story.

It might change your life too.

P.S: Throw back to one of my favorite audiences! Thank you Mark Ramsey 🐅  for inviting me to share with the best crew.

Everyone’s chasing success.

But no one talks about what makes a great life.

Things to live for (and to write about) ↓

• Making time for the people you care about
• Letting people know they inspire you
• Telling someone you’re proud of them
• Happiness that exists outside of guilt
• Platonic soulmates
• Artistry as a way of thinking
• Feelings so beautiful they ache
• Growth that happens in the dark
• Trusting that you still have time

And above all:

You belong here.

( I want to connect with people who still know how to write from their soul, make typos mistakes and swear when they speak.)

If you’re trying to be an influencer,
you’re already doing it wrong.

Become a person of influence instead.

Build real skills.
Make the content.
Put yourself out there.

Focus on your growth and helping others.

Opportunities come to those who show up consistently.

Consistency creates visibility.
Visibility creates opportunity.

Influence is just the side effect.

P.S: Throwback, WELLNERGY festival in London. Loved every minute.

What 7 days of skiing in a storm taught me

(I recorded this on day five.)

What was meant to be an “exciting holiday” turned into this:

Nonstop snow. Daily storms.
Fog so thick I couldn’t see my skis.
Wind hitting my face.
Zero visibility.

Every morning I woke up thinking:
How am I going to do this again today?

I had a choice:

Stay on the easy side of the valley.
Safer. More predictable. Comfortable.

Or cross over to where it was steeper, harder… uncertain.

It reminded me of building a business.
The hard side doesn’t just test your skill.
It tests your identity.

That’s where growth happens.
And at the end of each day, frozen, exhausted, the feeling wasn’t “just” relief.

It was inner EXPANSION.

Wherever you are going in your life,
You always have the option to stay comfortable… or to grow.

Which one will you choose?✌🏻

PS: It lasted 7 days. I am so ready for some sun.

I thought saying this out loud might be brand suicide.

I work with CEOs, CIOs, startup founders, elite athletes, influencers and politicians.

And somehow, my role is always the same.

Helping them grow.
Scale their influence.
Step into a higher level of leadership.

What took me longer… was saying how I actually do this work.

My work has never really been only about building brands.

It goes deeper than that.
Into identity expansion.

My approach blends strategy with human design and somatic healing work.

→ Neuroscience.
→ Pattern recognition.
→ Energetic activation.

For a long time, I kept this part quietly in the background, afraid people might stop taking me seriously if I said it out loud.

Most of the leaders I work with never speak publicly about the depth of our work.

But Nausheen I. Chen, the first ever public speaking coach on LinkedIn, whose community now reaches over 550K people, did.

I watched her testimonial… and nearly cried.

↓↓↓

“Geraldine creates a safe space for deep introspective work. I’ve never gone that deep with another coach.”

It struck me how often others can describe your work more truthfully than you ever manage to yourself.

So instead of trying to explain it perfectly, I’ll let her words speak.

If your next level feels bigger than strategy alone, you already know 🫶

P.S: You should check her out. She is the best speaking coach you could hire to grow on this platform and beyond. Trust me on this.

One of my clients went viral twice in 4 days.
(After months stuck in 200-view jail.)

I channeled his new positioning. 

That one shift led to:

→ A clean message → A new Instagram account → 2 viral TikToks in 4 days 
And this DM:

“Well you've been instrumental in this so I'm eternally grateful to you.”

No new offer. No complicated strategy.

Just this ↓

He stopped filtering himself.

3 things happened immediately:

→ He gave up trying to sound intelligent. → He started speaking from lived experience. → He trusted the right people would get it.

And suddenly…

His content sounded like a person, not a brand.

The best part?

We didn’t have to rebuild his business.
I simply helped him find his voice and own it.

That’s what my 1:1 mentoring “ Expansion” is all about. 

PS: Your audience isn’t looking for more information. 

They have Claude for that.

They’re hiring the people who actually sound real ✌🏻

Underrated skill: believing in yourself.

( read that again and save it )

Before stadiums, global tours, and the Super Bowl…

Bad Bunny was packing groceries in a supermarket in Puerto Rico.

After work, he uploaded songs to SoundCloud.

People laughed at the name. At the fact he refused to sing in English.

“Who’s going to listen to that?”

Fast forward a few years:

→ Billions of streams. → Sold-out global tours. → The Super Bowl stage.

What changed?

Not his accent. Not his language. Not his background.

→ His belief.

Bad Bunny had the audacity to believe his voice deserved to be heard.

He didn’t think, “I am building a personal brand.”

He just kept showing up until the world started listening.

P.S. Take it from the girl with the strong French accent who built her brand posting croissant selfies on LinkedIn, and sharing stories on Instagram. 🥐✌🏻

taplio

The Battle

Branko Unkovski-Korica

Geraldine Spurway

Followers

Posts

Engagements

Likes

Performance ScoreGeraldine Spurway's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Branko Unkovski-Korica

Geraldine Spurway

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Geraldine Spurway's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGeraldine Spurway's LinkedIn Performance