Aryaka

Channel Program Manager

Aryaka pioneered the concept of a cloud-first architecture for delivering SD-WAN, and also now SASE, as-a-service. Aryaka provides secure connectivity enabling organizations to work from anywhere in the world without compromising application performance through patented, integrated technology and services.

Sr. Manager Sales Business Development-Throttle 

Abnormal Security

Abnormal provides total protection against the widest range of attacks including phishing, malware, ransomware, social engineering, executive impersonation, supply chain compromise, internal account compromise, spam, and graymail.

Sr. Threat Prevention Expert

Anodot

Anodot applies AI to deliver autonomous analytics in real-time, across all data types, at enterprise scale. Unlike the manual limitations of traditional Business Intelligence, Anodot provides analysts mastery over their business with a self-service AI platform that runs continuously to eliminate blind spots, alert incidents, and investigate root causes. Anodot has nearly 100 customers in digital transformation industries like ecommerce, FinTech, AdTech, Telco, Gaming, including Microsoft, Lyft, Waze, and King.

Lead Business Development Representative

Operatix

Operatix is a Sales Acceleration company specialized in supporting B2B Software vendors to identify new revenue streams, increase qualified sales pipeline, and accelerate channel development across Europe and North America. Operatix has a wealth of experience in working with the biggest tech players worldwide as well as a multitude of emerging software vendors.

Sr. Mentor Business Development Representative

Palm Beach Tan

Palm Beach Tan, the nation's largest indoor tanning salon chain, in both market share & revenue, spans a vast network of more than 400 salons throughout 28 states. A 20-year track of success has positioned the brand as the leader of the multi-billion dollar indoor tanning industry.

Sr. Store Manager

LA Fitness

LA Fitness is a privately owned fitness club chain. LA Fitness has hundreds of health clubs gyms and millions of members across US and Canada. In an industry often equated with fad and fashion, LA Fitness has steadily increased its presence by focusing on the one lifelong benefit valued by everyone: good health.

Sr. Sales Representative

Bank of America

Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company serves approximately 56 million U.S. consumer and small business relationships. It is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading.

Personal Banking Manager

Actively searching for my next role 🙏🏻

In both my professional and personal spheres, my unwavering dedication lies in uplifting others to achieve their full potential. Whether it's within the corridors of Aryaka or in my everyday interactions, I am driven by a profound commitment to supporting those around me, knowing that their success enriches our collective journey. Beyond fostering the growth of others, I am equally passionate about cultivating my own path of advancement and learning. 

I view success not as a solitary pursuit, but as a collaborative endeavor where every achievement serves as a stepping stone towards greater growth and innovation. With a tireless spirit of determination, I strive to create a ripple effect of empowerment and progress, both for myself and those I am privileged to work with and support.


🚨DISCLAIMER: All my algorithm content is anecdotal information, so it can’t count as unequivocal algorithm law. 

(Remember: nothing can. Social media platforms don’t publicize algorithm details, so we all have to rely on personal experience and personal research.)

Bree Davila📈

Casey Scheld

CALIFORNIA HISTORICAL RADIO SOCIETY

* Guided $150K+ nonprofit fundraising efforts, handling outbound cross-channel marketing communications for social media campaign management
* Grew social audience 30% YoY with advanced data analysis (Google Analytics certified), market analysis/market research (HubSpot, Hootsuite), and Microsoft Office 365 Suite (Microsoft Excel, Microsoft Word, Microsoft Outlook, Microsoft PowerPoint)
* Spearheaded multi-channel social media content creation strategy, multi-tasking creative development, paid advertising, brand awareness, brand identity, demand generation, and performance tracking
* Led cross-functional social media strategy planning, including project management (PMP certified), promotional material media management (Canva, Adobe Photoshop, Mailchimp), copywriting, audience development, marketing budget allocation (social media advertising), and stakeholder engagement

Communications Consultant

Gamers Heroes

* Grew passionate YouTube social following (300K+ subscribers), drew regular website traffic (13M+ visitors/year), and established a strong share of voice (SoV) regarding multiple campaign key performance indicators (KPIs)
* Managed AAA game accounts (Nintendo, Xbox), collaborating with game publisher and game developer public relations (PR) for software, hardware, and aggregate database inclusions (Metacritic)
* Attended trade shows for media relationship building, networking around digital products for consoles, iOS/Android mobile app architecture, PC/MacOS video game IP, and digital platforms
* Implemented project plans for agile, interpersonal team leadership (Airtable/Asana/Smartsheet), analyzed performance metrics, utilized creative copywriting writing skills, and collaborated on SEO/SEM strategy for continuous business development, content management, branding, team efficiency, and brand consistency

Managing Editor / Social Media Director (300,000+ YouTube Subscribers)

Informatica

* Led 19% social media platform growth and 34% website traffic growth YoY with targeted enterprise SaaS social media B2B marketing growth strategy around artificial intelligence (AI operations, AI advocacy) 
* Aided in $1.5B GAAP total revenue generation through collaborative partner marketing opportunities (Oracle, Microsoft) and social media optimization on Meta (Facebook Ads, Instagram, Threads), X/Twitter Ads, LinkedIn Ads, YouTube Ads, TikTok, BlueSky, Mastodon, and Reddit digital channels
* Guided international business strategy with presentation skills (Power BI big data visual assets), analytical skills, communication skills (customer advocacy), negotiation skills (customer support), creative marketing strategy (public speaking opportunities), graphic design skills (customer engagement), and business intelligence and organizational skills
* Led real-time data-driven management around marketing cloud computing (Google Cloud/AWS/Azure/Snowflake), Product Information Management (PIM) eCommerce strategy, ESG DEI human resources brand storytelling, and other global initiatives

Social Media Manager

Sitecore

* Drove 68% growth YoY from paid social multi-channel campaigns, complete with earned media digital advertising placements with top MarTech/FinTech executive thought leadership (WSJ)
* Utilized social listening and CRM data platform forecasting systems (Meltwater, Sprinklr, Salesforce, SAP), scaling ROI, brand positioning, content performance, and industry representation through multi-channel digital marketing content, audience engagement, customer acquisitions, and marketing qualified leads (MQLs) lead generation
* Led best practices around social media communication skills, timeline planning, graphic design art direction (logos, typography, brand management), web accessibility (GitHub), problem-solving collaboration, and video production and video editing (Adobe Premiere, Final Cut Pro, Figma), and other enterprise services
* Handled integrated brand marketing manager strategies for digital content development (press releases), crisis communication SLA documentation, agency management (Freeman), and written communication around customer stories (Aston Martin) 
* Created event marketing communication strategies for business processes infrastructure (ticketing, registration, dealer acquisition prospects), budget management, client relationships, recruitment marketing, and influencer relations partnerships with product experts (community UGC)

Social Media Specialist

Simpler Media Group, Inc.

* Grew website traffic from social media to 17% in two years, optimizing business performance metrics through user feedback (SurveyMonkey), social campaigns, market trends, community management, user retention, and business analytics around brand voice
* Secured 100+ strategic partnerships with top enterprise software companies (Gartner, Forrester) for B2B technology webinars, podcasts, event planning (offline events vendor management), and purchase orders (PO)
* Charted B2B communications roadmaps, Google Ads/Google Adwords paid search engine marketing revenue growth opportunities, affiliate marketing advertising campaigns (white papers, case study materials), and workflow apps (Jira, Slack, SharePoint) with executive leadership
* Led user-centered design conversion rate optimization (paid media A/B testing), back-end governance compliance (GDPR), and tag management (UTM) through end-to-end email marketing automation tools (Constant Contact, Marketo)

Community Manager / Marketing Operations Specialist

Raptr

* Increased follower base 62% in three years, aiding in digital content marketing experience, user-centered design, and creative copywriting efforts
* Led to the business growth strategies and customer retention of Raptr's formerly small startup community by 33% in three years through community blog posts, customer service troubleshooting, streaming events (Twitch), user interactions/engagement, usage statistics, and quality assurance (QA) digital marketing campaigns
* Increased the business value proposition, drove brand awareness/brand management and revenue, and built digital advertising campaigns through teamwork with key game development stakeholders at multiple Fortune 500 companies (AMD, Blizzard)
* Developed and published email marketing campaigns centered around customer relationship building to 100K+ media influencers, increasing ROI YoY with continuous multivariate testing and customer value journey mapping (Google Data Studio)

Senior Community Manager

https://linktr.ee/caseyscheld

•	Casey Scheld has more than 15 years of experience in social media manager, project manager, communications manager, event manager, community manager, and marketing manager roles
•	Casey Scheld has a Master's Degree (MA), a PMP Certification, and is Lean Six Sigma Certified
•	Casey Scheld has more than 15 years of experience in business-to-business (B2B) and business-to-consunmer (B2C) software-as-a-service (SaaS) verticals, working on thought leadership campaigns, Artifical Intelligence (AI)/ChatGPT/LLM/Machine Learning (ML), and influencer marketing affiliate marketing campaigns
 •	Casey Scheld has more than 15 years of experience with paid media, owned media, and earned media with Meta (Facebook Ads, Instagram Ads, Threads), Twitter/X Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, YouTube Ads, Pinterest, Tumblr, Mastodon BlueSky, and Reddit Ads
 •	Casey Scheld has more than 15 years of experience in marketing automation software and social media listening/publishing with Buffer, BuzzSumo, Hootsuite, HubSpot, Khoros, Mailchimp, Marketo, Meltwater, Salesforce Pardot, Sprinklr, Sprout Social, Stackla, Tint, and Tradable Bits
•	Casey Scheld has more than 15 years of experience in photography and video design creative platform software with Adobe Creative Cloud (Adobe Photoshop, Adobe Illustrator, Adobe Premiere), Brightcove, Camtasia, Canva, Figma, and TwentyThree
•	Casey Scheld has more than 15 years of experience with go-to-market (GTM) marketing and sales campaigns (Bloomberg, CNBC, Forrester, Gartner, Microsoft, VentureBeat, WSJ)
•	Casey Scheld has more than 15 years of experience developing landing pages with promotional materials, email blasts, and email marketing program infrastructures

* Grew the nonprofit's followers by 30% with business management strategic planning, content development (HTTP Mailchimp email blasts), media management (Canva/Figma/Adobe Suite  - Photoshop, Illustrator), and customer engagement/customer service user feedback
* Led outbound consultative channel communications for philanthropy fundraising, event roadmaps, customer demographic research, and volunteer teamwork opportunities (newspapers, podcasts, telecommunications, HTML RSS feeds)
* Improved visual design, website performance, and digital presence with data-driven media analytics and market research/market analysis via Google Analytics, Microsoft Office Suite (Excel, Word, Outlook), and API UI data analytics

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The Battle

Bree Davila📈

Casey Scheld

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