Beam

Beam is the GTM partner for B2B Tech, SaaS, and Services.

Co-Founder

boldfish.be

Boldfish provides strategy, leadership and coaching services to B2B firms.

Founder

Better Growth

The community for ambitious growth leaders.

Chapter Lead - Better Growth

B2B Tech Growth Expert / Marketing Manager

The Pursuit

Founder // Coach

Virtuosolar

Product Manager

contained.be

Co-owner @ CONTAINED

iValue

Project Manager

Uitgeverij Van In

Project Manager / Technical Product Owner

MEDIALAAN

Projectmanager Nieuwe Media

Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Send me a DM or we can book a free 30 min call for you to pick my brain on your next best moves:
https://meetings-eu1.hubspot.com/brecht-vandewaetere

Brecht Vandewaetere

Het is weer zo’n periode waarin alles tegelijk op me afkomt: werk, gezin, to-do’s, agenda’s, verwachtingen, ... de “pressure cooker” 😤. Herkenbaar?

Standaard ga ik dan nog harder op de gas staan, wat allesbehalve druk wegneemt. Maar ik slaag er steeds vaker in dat patroon te doorbreken. 

Door terug te grijpen naar drie simpele stappen:

1️⃣ Verruimen
Even uitzoomen en perspectief creëren.
Mezelf afvragen: wat is echt belangrijk, wat probeer ik hier echt te doen?

2️⃣ Vertragen
Hoe meer druk ik ervaar, hoe trager ik moet gaan. Niet blindweg harder op de gas duwen dus. Dan wordt je perspectief net wazig.

3️⃣ Verbinden
Heel vaak sneuvelt dan ook de tijd en ruimte voor verbinding. Wat alles dan weer negatief versterkt. Dat zie ik heel fel thuis met de kids → minder verbinding, dan gaan ze meer in weerstand staan, duurt alles langer, … 🤯

Ik moet hier zelf meestal tien keer tegen een muur voor knallen voor ik eraan denk wel 😅. 

Hopelijk heeft iemand er iets aan voor we alweer de laatste maand van het jaar induiken!

Turning reactive chaos into intentional systems | Growth in B2B Tech | Building Dad Flow Community | Dad x4

Iceberg, right ahead 🚢 ! And yet, many of us still don't see it. How we spend so much of our energy, just.. reacting.

The Iceberg Model is a simple and powerful way to shift your focus from constant firefighting to creating real, lasting change.

Here’s how to use it to find the root cause (in business, client work, or even in parenting, like me 😅 ):

1️⃣ The event level: What's happening?
2️⃣  The pattern level: What's happening over time?
3️⃣ The structures level: What's influencing the pattern? 
4️⃣ The mental models level: What beliefs are keeping this in place?

Example:
A long-time customer won't renew (event). Churn has been increasing by 3% every quarter for the past year (pattern). Product stability has dropped because engineering team was incentivized for new features over stability (structure). Acquisition is the only metric that matters, for which we need new features (core belief).

So you can offer discounts to churning customers to try and fix the event. But will it solve the churn issue? 

The point of the model isn’t to dramatize the weight of what we can't see. It's to guide understanding to what really drives change. To pause reactivity and organize with intention. Root cause thinking so you can take the right action.

If you only fix the event, you’ll see it again, and again. But if you understand the structure or the belief underneath, you can actually change the outcome 💪 .

VISEO | IESEG School of Management

ReachUP helps Agencies and SaaS companies scale their revenue through qualified sales calls, on a pay-per-call basis.

Why us?

 - Pay-per-call pricing
 - Over 15 clients served across France, the UK, and the US
 - Access to the latest knowledge and technology for B2B acquisition.

Annrai de Bazelaire de Lesseux

"We’ve tried cold email before… it doesn’t work."
I hear this every week.

It’s like saying:
“I tried doing cardio once… still not losing weight.”
The mechanism works.
But before burying a revenue channel, ask yourself:

1/ Deliverability
Are people even seeing your emails?
If your reply rate is under 1% → reset the whole thing.

2/ Targeting
Are you actually reaching the right people?
What are they replying?
Have you even called a few to check if they’re the real ICP?

3/ Offer
If you were receiving your email… would you reply?
Is the value of the call worth the friction of booking it?

Cold email works.
Cold calling works.
Paid ads work.
LinkedIn DMs work.

You just haven’t cracked the system yet.
But the system works.

Founder @ReachUP | Scale Your Revenue with Pay-Per-Call Meetings

Most people talk about personalization,

but 90% don’t understand it.

There are 3 levels 👇
Level 1 : Generic
“Hey, I help B2B companies get more meetings.”
Everyone gets the same.

Level 2 : Target-based
“Hey, I help SaaS founders get more demos.”
Better, but still common.

Level 3 :  Context-based
“Hey, I noticed you help founders get more leads from LinkedIn content.
If we could help you book more meetings with owners looking to increase their sales through social media, would you be open to a chat?”

That’s where magic happens.
Relevance > personalization..

The level of effort you put into personalization should depend on how sophisticated your market is.

That’s how we’re able to book anywhere between 50 and 150 calls per month at the agency.

Everyone says “cold email is dead.”

Last month we booked enterprise meetings with 3 companies worth €10B+ each:

– Air Liquide
– Schneider Electric
– Carrefour

All from cold.
Zero ads.
Zero warm intros.

Here’s the real playbook:
1. Target like a sniper
2. Message like a human
3. Follow up like you care

Where SMBs blow it:
– Wrong ICP
– Newsletter instead of conversation emails
– Over-automation
– Vague offers
– Email-only outreach

Enterprise buyers aren’t stupid.
They want clarity.
They want a concrete outcome.
They want speed.

Get those three right…
And €10B companies reply.

Most SMBs don’t fail at cold email. They fail at math.

Here’s what the data shows across 15 active clients at ReachUP:

📬 3% reply rate
✅ 5% of replies are positive
📅 1 meeting per 2,458 contacts
📞 70% of positive replies convert into booked sales calls
💰 18% closing rate

So, let's be honest, if you’re :
• Sending 50 emails/day
• All from your main inbox
• Using a generic, catch-all offer
• Waiting days to reply

You’re guaranteeing failure. 

But if you want to succeed:
• Test different offers
• Use the numbers above to set realistic expectations for meetings or clients
• Focus on consistency

5 Things I Wish I Knew Before Launching My Agency

Starting an agency is exciting.

But it’s also a humbling journey filled with trial and error.
If I could go back, here are five things I’d tell my earlier self:

1. Automations can wait.
Yes, automations save time, but early on, your priority should be building a pipeline and closing sales. 
99% of the automations I built 3 years ago don’t serve me anymore. Focus on what actually moves the needle.

2. Document every mistake.
Mistakes are part of progress, but don’t wait until they become too painful to fix. 
Log them, learn from them, and adjust quickly. It’s how you evolve.

3. Don’t wait to scale.
You’ll learn 10x more by onboarding qualified prospects than by trying to perfect your operations first.
Start before you’re ready, the pressure will force growth.

4. Results depend on the client.
As a marketing agency, your outcomes are tied closely to the client’s offer and situation.
Set clear expectations. Disqualify aggressively. Focus on working with the types of clients who consistently succeed.
If you’re not getting solid results, move on.

5. Case studies > early revenue.
In the beginning, proof of concept is everything.
A few powerful case studies will drive more long-term revenue than chasing short-term cash. Build trust, then scale.

We can now guarantee your cold email will book meetings.

Sounds crazy, right?

Here’s how we pulled it off:

We built an internal ChatGPT system that audits every piece of your outbound:
 - Your copy
 - Your lead list
 - Your deliverability

It finds the exact bottleneck within seconds.
and then gives you the precise guideline to fix it… instantly.

We’ve been testing it quietly behind the scenes.
But it’s now available in the first link.

If I had to rebuild my outbound engine from zero today

I’d ignore 90% of the tools people rave about.

Here’s the simple stack that prints meetings

1/ Deliverability
Grab any solid inbox provider.
Run a MS/Google split.
Use cheap inboxes and premium inboxes for reliability and cost efficiency.

2/ Volume
Pick a platform that doesn’t charge per inbox.
You want inbox rotation : Smartlead, Instantly, EmailBison.
Plug. Warm. Scale.

3/ Data
Early stage?
Apollo + a scraper is more than enough.
Clean ICP → clean list → clean replies.

That alone gets you ahead of most operators.
This full stack costs under 500€/month.
And it will book you more meetings than 99% of people running around with 12 tools they don’t understand.

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Brecht Vandewaetere

Annrai de Bazelaire de Lesseux

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The Battle

Brecht Vandewaetere

Annrai de Bazelaire de Lesseux

Followers

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