Beam

Beam is the GTM partner for B2B Tech, SaaS, and Services.

Co-Founder

boldfish.be

Boldfish provides strategy, leadership and coaching services to B2B firms.

Founder

Better Growth

The community for ambitious growth leaders.

Chapter Lead - Better Growth

B2B Tech Growth Expert / Marketing Manager

The Pursuit

Founder // Coach

Virtuosolar

Product Manager

contained.be

Co-owner @ CONTAINED

iValue

Project Manager

Uitgeverij Van In

Project Manager / Technical Product Owner

MEDIALAAN

Projectmanager Nieuwe Media

Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Send me a DM or we can book a free 30 min call for you to pick my brain on your next best moves:
https://meetings-eu1.hubspot.com/brecht-vandewaetere

Brecht Vandewaetere

Het is weer zo’n periode waarin alles tegelijk op me afkomt: werk, gezin, to-do’s, agenda’s, verwachtingen, ... de “pressure cooker” 😤. Herkenbaar?

Standaard ga ik dan nog harder op de gas staan, wat allesbehalve druk wegneemt. Maar ik slaag er steeds vaker in dat patroon te doorbreken. 

Door terug te grijpen naar drie simpele stappen:

1️⃣ Verruimen
Even uitzoomen en perspectief creëren.
Mezelf afvragen: wat is echt belangrijk, wat probeer ik hier echt te doen?

2️⃣ Vertragen
Hoe meer druk ik ervaar, hoe trager ik moet gaan. Niet blindweg harder op de gas duwen dus. Dan wordt je perspectief net wazig.

3️⃣ Verbinden
Heel vaak sneuvelt dan ook de tijd en ruimte voor verbinding. Wat alles dan weer negatief versterkt. Dat zie ik heel fel thuis met de kids → minder verbinding, dan gaan ze meer in weerstand staan, duurt alles langer, … 🤯

Ik moet hier zelf meestal tien keer tegen een muur voor knallen voor ik eraan denk wel 😅. 

Hopelijk heeft iemand er iets aan voor we alweer de laatste maand van het jaar induiken!

Turning reactive chaos into intentional systems | Growth in B2B Tech | Building Dad Flow Community | Dad x4

Iceberg, right ahead 🚢 ! And yet, many of us still don't see it. How we spend so much of our energy, just.. reacting.

The Iceberg Model is a simple and powerful way to shift your focus from constant firefighting to creating real, lasting change.

Here’s how to use it to find the root cause (in business, client work, or even in parenting, like me 😅 ):

1️⃣ The event level: What's happening?
2️⃣  The pattern level: What's happening over time?
3️⃣ The structures level: What's influencing the pattern? 
4️⃣ The mental models level: What beliefs are keeping this in place?

Example:
A long-time customer won't renew (event). Churn has been increasing by 3% every quarter for the past year (pattern). Product stability has dropped because engineering team was incentivized for new features over stability (structure). Acquisition is the only metric that matters, for which we need new features (core belief).

So you can offer discounts to churning customers to try and fix the event. But will it solve the churn issue? 

The point of the model isn’t to dramatize the weight of what we can't see. It's to guide understanding to what really drives change. To pause reactivity and organize with intention. Root cause thinking so you can take the right action.

If you only fix the event, you’ll see it again, and again. But if you understand the structure or the belief underneath, you can actually change the outcome 💪 .

Kamran Sadri

Head Of Marketing

SEM Society

We are a Society of accomplished marketing professionals with a wealth of expertise and a proven track record. We provide strategic insights, creative planning, and solutions across diverse industries. We boast over 8 years of in-depth involvement in Marketing Management and have confident industry knowledge of marketing strategies and principles. Naturally, we have a quick grasp of new technologies and market trends, with the ability to formulate strategies, make decisions, and plan with confidence.

CEO and Founder

Booster Box

•	Administer high-end advertisers’ accounts with various media buying campaigns. Support ongoing optimization, conduct troubleshooting efforts and evaluate campaign performance.
•	Develop the profit potential by applying acquired data-driven abilities to improve results and utilizing a profound understanding of the advertisers’ needs, such as ROI, KPI, and budget.
•	Constant planning, optimization, and implementation of campaigns to deliver KPIs.

Associate media ops

SoftwarePal 

•	Directed business development activities and constructed creative and targeted marketing ad content.
•	Created new advertising methods and market trends to improve campaign performance. Devised effective marketing strategies based on demographics, topics, keywords, placement, and audience.
•	Planned promotional initiatives to maximize marketing approaches. Instigated professional relationships and business partnerships with clients.
Key Accomplishments:
•	Started with an amazing online store from the beginning and assisted on the development and service delivery.
•	Produced significant results and ROI using PPC campaigns on Google Ads, Bing Ads, and Facebook Advertising.

Crown Tours

PPC and Social Media Advertisement Manager						            		      2018 – Present
Promoted into a pivotal position to lead and develop plans to promote services, increase brand visibility, and build and sustain new and existing clients. Manage all aspects of campaigns, including content creation, copywriting, and video ads, to increase brand outreach and engagement. Maintain relationships with a diverse client base through the day to day communication. Develop and implement Google Ads and Facebook Ads campaigns. Execute and manage strategies for content development in coordination with goals.
•	Turned around a website with almost 0 sales to a high-profit website with more than 270,000 euros in revenue in 2019 using Google, Bing, Facebook, and email marketing campaigns. 
•	Implemented a strategic marketing approach to campaigns resulting in a net increase in qualified lead volume, enhance visibility, and an increase in opportunity creation.
•	Successfully managed the complete project life cycle of strategic marketing campaigns from inception to closure, driving all project management.
•	Improved social media performance with targeting, coordination, and content enhancement, increasing engagement by 200%.
•	Successfully created and managed keywords PPC campaign, delivering the targeted audience with a lower budget.

Paid Search Engine Marketing Manager

Criticaldrop Entertainment

Digital Marketing Specialist

Crown tour agancy

Promoter & Operational Team Member									           2017 – 2019 
Effectively delivered outstanding customer service, led sales, and drove the accelerated growth of the company’s core services. Leveraged expertise in selling tours and activities face to face to tourists, picked up customers with online reservations for their tour, and introduced them to their guide. 
•	Met and exceeded sales targets through the sales of so many tours and activities.
•	Established a competitive advantage that displaced entrenched competitors and stimulated sales through innovative solutions that helped increase market share and drive business growth.
•	Preserved brand integrity by monitoring the consistency and quality of marketing content.

Sales Promoter

Hashor advertisments

Owner/General Manager										           2015 – 2017 
Established and launched an advertising business from the ground up, created a concept, a business model, and developed the business for profitability. Manage a team of 5 Staff while maintaining customer relationships. Served as the face of the company attending to the most important meetings and closing contracts. Trained and recruited graphic designers in offering better design for catalog and flyers to clients.
•	Built practice credibility, value, and offerings through the creation and promotion of pioneering executive suite ideas, provocative new solutions and methodologies, and ground-breaking intellectual capital that open doors to further engagements.
•	Closed mega-deals with notable clients such as Iran Insurance Company, Mellat bank, Hamrah Aval, Irancell, and more.
•	Exceeded sales goals by generating referrals, and personally developed leads with a conversion of 95%.

Owner/General Manager

Marjan tile co

Marketing Specialist & Designer										           2013 – 2015 
Provide strategic leadership, leading the entire marketing function through a turnaround.  Directed all digital marketing efforts and developed various marketing programs, campaigns, and assets to support sales. Collaborated with the rest of the marketing team to find solutions to improve the sales of shops all over Iran. 
•	Developed and managed the company marketing strategy, enhanced brand awareness within the digital space, and drove traffic virtually and traditionally. 
•	Boosted sales by improving the interior design of the shops and designing stands leveraging the graphic design and 3d design skills.
•	Developed graphic designs that were in more than 15 shops around Iran.

Marketing Specialist

Khansari trading

Sales Manager

Etesami trading

Promoter

CEO and Founder @SEM Society | Paid Media Marketing Management

I'm Kamran, the CEO and Founder of SEM Society, a Paid Media marketing Agency that provides strategic insights, creative planning, and solutions across diverse industries. With over 10 years of experience in marketing management, I have a proven track record of delivering high Return on Ad Spend (ROAS) for my clients through effective online campaigns.

As a certified Google Ads specialist and an AI enthusiast, I leverage data and technology to create innovative and targeted marketing strategies that drive results. I also have a passion for leading and empowering a society of talented marketing professionals who share my vision of changing the digital marketing landscape. Whether you're looking for collaboration, consultation, or just a friendly chat, feel free to reach out to me. I'd love to hear from you!

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Kamran Sadri

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The Battle

Brecht Vandewaetere

Kamran Sadri

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