Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Brecht Vandewaetere

Happy new year everyone 🎉, wishing you all the best!!

Me, I just want 2026 to be another year of designing and building growth systems: for business growth and for personal growth ❤️.

If you want to have chat about either/both, always here to help.

Cheers,
Brecht

Growth Systems for B2B Tech | Co-founder at monrō | Building Dad Flow Community | Dad x4

Performance Creative Strategist | I Help DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads

In 2019, I left a secure 7-year 9-5 job and started my journey clueless in dropshipping

I lost my hard-earned savings, so I had to ask my parents to pay my rent

All I had left was my laptop and a big dream, so I began to learn how to run ads on Meta

In 2020, a marketing agency gave me a chance to freelance on a client's ad account. That changed everything.

Now, I manage over $100k+ in ad spend per month for various DTC brands and consistently double their returns

If you're looking to elevate your brand’s ad performance and are spending over $20k-$100k+ on ads, 

Here’s how I can help:

1. Make better ad creatives that hook customers' attention and convert.
2. Simplify your ad setup so you can eliminate the guesswork on your own.
3. Double your return on ad spend in 90 days

Or, if you want more personal support:

DM me 'review' for a full creative ad breakdown and a free audit of your ad account.

Also, follow me on LinkedIn for actionable tips on how to grow your DTC brands.

Ladie Pabillar

I didn't post on LinkedIn for 2 months but booked 17 calls and 8 coffee chats this January.
 
The secret?
 
Daily DMs.
 
While everyone was focused on posting content, I stayed connected through conversations.
 
No fancy strategy. Just real conversations with real people.
 
That's how I ended up having coffee with Korey Rubenstein this morning.
 
Two years ago, I was sitting in an audience in Auckland, watching him speak at Marketing Association event. Smart guy. Knows marketing inside and out. I listened.
 
Then I did what most people don't do.
 
I stayed in touch, instead of collecting his business card and moving on.
 
And this morning, I still couldn't believe it was happening. I was sitting next to him, chatting in person, getting real marketing insights.
 
He reminded me:
 
Building connections is what makes people trust you.
 
People trust people.
 
AI can create content. AI can write posts. AI can do a lot of things.
 
But AI can't build the kind of trust that comes from showing up for people consistently.
 
Content gets you attention. Connections get you trust.

Growth & Performance Marketing | Writing about Meta ads & AI-powered creatives | Scaled 7+ consumer brands past $100K/mo

Last week, I had a 30-minute call with Lachezar Voynov . He scaled an eCommerce brand from $100k to $700k in 7 months.
 
The crazy part?
 
He's giving away million-dollar strategies for free.
 
I've been following him for years. His LinkedIn posts. His newsletter. Every resource he drops.
 
Zero fluff. 
Zero theory. 
Just real results from real experience.
 
Here's what I learned:
 
90% of eCommerce brands target the wrong audience.
 
They focus on stages 4 and 5 of customer awareness.
 
People who already know their product exists.
 
People ready to buy.
 
The smallest, most expensive audience.
 
Lachezar does the opposite.

He targets stages 1, 2, and 3. People who don't even know they have a problem yet.
 
He creates the problem. Then he offers the solution.
 
This comes from Eugene Schwartz's "Breakthrough Advertising." A $400 book that marketers must read.
 
The five stages of customer awareness:
 
1. Unaware: Don't know they have a problem.
2. Problem Aware: Know the problem, not the cause.
3. Solution Aware: Know solutions exist, not your product.
4. Product Aware: Know your product but aren't convinced.
5. Most Aware: Ready to buy.
 
That's how he scaled from $100k to $700k in 7 months.
 
If your ads aren't working, you're probably targeting the wrong stage of awareness.
 
Follow someone who's actually done it. Not someone selling theory.

taplio

The Battle

Brecht Vandewaetere

Ladie Pabillar

Followers

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Performance ScoreBrecht Vandewaetere's LinkedIn Performance

Performance ScoreLadie Pabillar's LinkedIn Performance

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taplio

The Battle

Brecht Vandewaetere

Ladie Pabillar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brecht Vandewaetere's LinkedIn Performance

Performance ScoreLadie Pabillar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrecht Vandewaetere's LinkedIn Performance