Beam

Beam is the GTM partner for B2B Tech, SaaS, and Services.

Co-Founder

boldfish.be

Boldfish provides strategy, leadership and coaching services to B2B firms.

Founder

Better Growth

The community for ambitious growth leaders.

Chapter Lead - Better Growth

B2B Tech Growth Expert / Marketing Manager

The Pursuit

Founder // Coach

Virtuosolar

Product Manager

contained.be

Co-owner @ CONTAINED

iValue

Project Manager

Uitgeverij Van In

Project Manager / Technical Product Owner

MEDIALAAN

Projectmanager Nieuwe Media

Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Send me a DM or we can book a free 30 min call for you to pick my brain on your next best moves:
https://meetings-eu1.hubspot.com/brecht-vandewaetere

Brecht Vandewaetere

Het is weer zo’n periode waarin alles tegelijk op me afkomt: werk, gezin, to-do’s, agenda’s, verwachtingen, ... de “pressure cooker” 😤. Herkenbaar?

Standaard ga ik dan nog harder op de gas staan, wat allesbehalve druk wegneemt. Maar ik slaag er steeds vaker in dat patroon te doorbreken. 

Door terug te grijpen naar drie simpele stappen:

1️⃣ Verruimen
Even uitzoomen en perspectief creëren.
Mezelf afvragen: wat is echt belangrijk, wat probeer ik hier echt te doen?

2️⃣ Vertragen
Hoe meer druk ik ervaar, hoe trager ik moet gaan. Niet blindweg harder op de gas duwen dus. Dan wordt je perspectief net wazig.

3️⃣ Verbinden
Heel vaak sneuvelt dan ook de tijd en ruimte voor verbinding. Wat alles dan weer negatief versterkt. Dat zie ik heel fel thuis met de kids → minder verbinding, dan gaan ze meer in weerstand staan, duurt alles langer, … 🤯

Ik moet hier zelf meestal tien keer tegen een muur voor knallen voor ik eraan denk wel 😅. 

Hopelijk heeft iemand er iets aan voor we alweer de laatste maand van het jaar induiken!

Turning reactive chaos into intentional systems | Growth in B2B Tech | Building Dad Flow Community | Dad x4

Iceberg, right ahead 🚢 ! And yet, many of us still don't see it. How we spend so much of our energy, just.. reacting.

The Iceberg Model is a simple and powerful way to shift your focus from constant firefighting to creating real, lasting change.

Here’s how to use it to find the root cause (in business, client work, or even in parenting, like me 😅 ):

1️⃣ The event level: What's happening?
2️⃣  The pattern level: What's happening over time?
3️⃣ The structures level: What's influencing the pattern? 
4️⃣ The mental models level: What beliefs are keeping this in place?

Example:
A long-time customer won't renew (event). Churn has been increasing by 3% every quarter for the past year (pattern). Product stability has dropped because engineering team was incentivized for new features over stability (structure). Acquisition is the only metric that matters, for which we need new features (core belief).

So you can offer discounts to churning customers to try and fix the event. But will it solve the churn issue? 

The point of the model isn’t to dramatize the weight of what we can't see. It's to guide understanding to what really drives change. To pause reactivity and organize with intention. Root cause thinking so you can take the right action.

If you only fix the event, you’ll see it again, and again. But if you understand the structure or the belief underneath, you can actually change the outcome 💪 .

HubSpot

Principal Partner Development Manager II EMEA

Principal Partner Development Manager - EMEA

Senior Partner Development Manager - EMEA

Partner Development Manager I - EMEA

Partner Development Manager - EMEA

2021 - Top EMEA Corporate BDR
Achieved 125% of revenue Quota

Senior Business Development Representative & Team Lead - Corporate France

Business Development Representative - Corporate France

Glassdoor

Top Global Performer EMEA BDR 2020- 150% Quota Achievement

Participating in HubSpot events
Coaching and training BDR new hires

Senior Sales Development Representative Entreprise - France

As the first SDR for the French market, I have the responsibility to help the French market to grow. My main tasks were :
Generate new leads in prospective accounts
Contact leads to qualify for opportunities and set up appointments for sales representatives
Make outbound calls and call on marketing-generated inbound leads
Meet monthly and quarterly qualified leads and revenue objectives
Deliver trainings and coaching to the team
Worked with cross-functional teams to develop the French market

Results : Constantly overachieved my SQL quota by 144% 
Influenced $770K revenue for the French market : 150% of my revenue quota

Sales Development Representative Entreprise - France

PwC Luxembourg

EU Gateway │ Business Avenues is an initiative funded by the European Union helping European companies to establish long-lasting business collaborations in Asia.

Consulting – Accelerator program for SME’s (EU Gateway)
Assisting a team of experts and consultants in helping innovative European SME’s in their expansion into Asian markets
Successfully led the process of recruitment of companies for Business Missions organized in China, South East Asia, South Korea and Japan. (Environment and Water Technologies)
Conducted successful coaching sessions with those SME’s to reinforce their application to the program
Intensive daily interactions with the European Comission, PwC’S main partner for this program
Participating in international trade fairs (IFAT Munich) to recruit and build relationships with potential companies.

International Business Development Consultant

Page Personnel

Page Personnel is a leading recruitment agency specialised in permanent and temporary recruitment. Page Personnel is a brand of PageGroup, worldwide leader in specialist recruitment with a presence in 34 countries worldwide. 

As a recruitment consultant within the Insurance sector:
- Sourcing and interviewing candidates in the Insurance sector
- Sending candidates to Insurance companies through Belgium
- Prospecting for new clients / business opportunities

Recruitment Consultant

ELECTRO DEPOT

Handling administrative documents
Writing and editing contracts
Contacting and building relations with directors of the 60 stores all over the territory
Working 2 weeks in a store: selling products and advising customers

HR Assistant

Sales professional with more than 5 years experience the tech industry, I am customer-centric, who loves to build relationships and long-lasting partnerships with clients.

Result-driven, determined and strong interpersonal skills, I am a true team player, adaptable and coachable. 

Through my diverse experiences in different companies and countries, I have developed strong skills in Negotiation, Sales, Customer Success, Saas, Digital Marketing.

taplio

The Battle

Brecht Vandewaetere

Maxime Lauricella

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taplio

The Battle

Brecht Vandewaetere

Maxime Lauricella

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brecht Vandewaetere's LinkedIn Performance

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