Beam

Beam is the GTM partner for B2B Tech, SaaS, and Services.

Co-Founder

boldfish.be

Boldfish provides strategy, leadership and coaching services to B2B firms.

Founder

Better Growth

The community for ambitious growth leaders.

Chapter Lead - Better Growth

B2B Tech Growth Expert / Marketing Manager

The Pursuit

Founder // Coach

Virtuosolar

Product Manager

contained.be

Co-owner @ CONTAINED

iValue

Project Manager

Uitgeverij Van In

Project Manager / Technical Product Owner

MEDIALAAN

Projectmanager Nieuwe Media

Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Send me a DM or we can book a free 30 min call for you to pick my brain on your next best moves:
https://meetings-eu1.hubspot.com/brecht-vandewaetere

Brecht Vandewaetere

Het is weer zo’n periode waarin alles tegelijk op me afkomt: werk, gezin, to-do’s, agenda’s, verwachtingen, ... de “pressure cooker” 😤. Herkenbaar?

Standaard ga ik dan nog harder op de gas staan, wat allesbehalve druk wegneemt. Maar ik slaag er steeds vaker in dat patroon te doorbreken. 

Door terug te grijpen naar drie simpele stappen:

1️⃣ Verruimen
Even uitzoomen en perspectief creëren.
Mezelf afvragen: wat is echt belangrijk, wat probeer ik hier echt te doen?

2️⃣ Vertragen
Hoe meer druk ik ervaar, hoe trager ik moet gaan. Niet blindweg harder op de gas duwen dus. Dan wordt je perspectief net wazig.

3️⃣ Verbinden
Heel vaak sneuvelt dan ook de tijd en ruimte voor verbinding. Wat alles dan weer negatief versterkt. Dat zie ik heel fel thuis met de kids → minder verbinding, dan gaan ze meer in weerstand staan, duurt alles langer, … 🤯

Ik moet hier zelf meestal tien keer tegen een muur voor knallen voor ik eraan denk wel 😅. 

Hopelijk heeft iemand er iets aan voor we alweer de laatste maand van het jaar induiken!

Turning reactive chaos into intentional systems | Growth in B2B Tech | Building Dad Flow Community | Dad x4

Iceberg, right ahead 🚢 ! And yet, many of us still don't see it. How we spend so much of our energy, just.. reacting.

The Iceberg Model is a simple and powerful way to shift your focus from constant firefighting to creating real, lasting change.

Here’s how to use it to find the root cause (in business, client work, or even in parenting, like me 😅 ):

1️⃣ The event level: What's happening?
2️⃣  The pattern level: What's happening over time?
3️⃣ The structures level: What's influencing the pattern? 
4️⃣ The mental models level: What beliefs are keeping this in place?

Example:
A long-time customer won't renew (event). Churn has been increasing by 3% every quarter for the past year (pattern). Product stability has dropped because engineering team was incentivized for new features over stability (structure). Acquisition is the only metric that matters, for which we need new features (core belief).

So you can offer discounts to churning customers to try and fix the event. But will it solve the churn issue? 

The point of the model isn’t to dramatize the weight of what we can't see. It's to guide understanding to what really drives change. To pause reactivity and organize with intention. Root cause thinking so you can take the right action.

If you only fix the event, you’ll see it again, and again. But if you understand the structure or the belief underneath, you can actually change the outcome 💪 .

Everest Reward

We help ecommerce brands to use email marketing for revenue growth by streamlining their email marketing processes to enhance customer acquisition and engagement using Klaviyo.
 
Earn an extra $20,000 through email in the next 90-days or we will work for free until you do.

Klaviyo Expert

Career Matching Platform

Email Marketing Lead

ClickRising

The first 100% ROI-guaranteed automated Influencer Marketing Platform specifically built for Mobile Apps

Email Marketing Manager

Smart Insights

Email Marketing Executive

Zasady

Marketing Automation Specialist

合同会社 Future Media House

Senior Digital Marketing Specialist

ConversionFriendly

Digital Marketing Consultant

Lundo Data

Digital Marketing Specialist

Botmaster

GYG Yatırım ve Proje Geliştirme A.Ş.

Accelerating eComm Brands with Klaviyo Email & SMS Marketing || Founder & Agency Owner at Everest Reward || Ecommerce & DTC Retention & Lifecycle Marketing

If you are selling eComm these days...

Finding the formula for substantial and scalable email-driven revenue is as difficult as finding a needle in a haystack.

You've probably tried:

❌ Do it yourself — Found it overly complex, with minimal results
❌ Leveraging an internal team — Costly, without significant long-term gains
❌ Worked with an agency —  Frustrating waits for tangible email ROI

These method "work"...

But they often result in more expenditure than their worth... especially in eCommerce, where cash is king and morale is essential.

That's why I help eComm brands scale email marketing faster, easier and more profitably.

Within just a few weeks, I will help you to:

✅ Unlock email revenue and business growth
✅ Drive sales through email
✅ Boost email efficiency
✅ Increase your customer lifetime value

Dozens of subscribers will be placing orders each day...

All you (or your operational team) need to do is fulfill these orders.

Starting out means I might not have stories of brands with 1M+ subscribers or $1M+ in monthly email revenue yet. But I'm dedicated to achieving and going beyond those goals with you.

Ready to increase CLTV with email marketing?

Go here for a Free guides to get started: https://everestreward.com/resources

See you there!

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taplio

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taplio

The Battle

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