Beam

Beam is the GTM partner for B2B Tech, SaaS, and Services.

Co-Founder

boldfish.be

Boldfish provides strategy, leadership and coaching services to B2B firms.

Founder

Better Growth

The community for ambitious growth leaders.

Chapter Lead - Better Growth

B2B Tech Growth Expert / Marketing Manager

The Pursuit

Founder // Coach

Virtuosolar

Product Manager

contained.be

Co-owner @ CONTAINED

iValue

Project Manager

Uitgeverij Van In

Project Manager / Technical Product Owner

MEDIALAAN

Projectmanager Nieuwe Media

Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Send me a DM or we can book a free 30 min call for you to pick my brain on your next best moves:
https://meetings-eu1.hubspot.com/brecht-vandewaetere

Brecht Vandewaetere

Het is weer zo’n periode waarin alles tegelijk op me afkomt: werk, gezin, to-do’s, agenda’s, verwachtingen, ... de “pressure cooker” 😤. Herkenbaar?

Standaard ga ik dan nog harder op de gas staan, wat allesbehalve druk wegneemt. Maar ik slaag er steeds vaker in dat patroon te doorbreken. 

Door terug te grijpen naar drie simpele stappen:

1️⃣ Verruimen
Even uitzoomen en perspectief creëren.
Mezelf afvragen: wat is echt belangrijk, wat probeer ik hier echt te doen?

2️⃣ Vertragen
Hoe meer druk ik ervaar, hoe trager ik moet gaan. Niet blindweg harder op de gas duwen dus. Dan wordt je perspectief net wazig.

3️⃣ Verbinden
Heel vaak sneuvelt dan ook de tijd en ruimte voor verbinding. Wat alles dan weer negatief versterkt. Dat zie ik heel fel thuis met de kids → minder verbinding, dan gaan ze meer in weerstand staan, duurt alles langer, … 🤯

Ik moet hier zelf meestal tien keer tegen een muur voor knallen voor ik eraan denk wel 😅. 

Hopelijk heeft iemand er iets aan voor we alweer de laatste maand van het jaar induiken!

Turning reactive chaos into intentional systems | Growth in B2B Tech | Building Dad Flow Community | Dad x4

Iceberg, right ahead 🚢 ! And yet, many of us still don't see it. How we spend so much of our energy, just.. reacting.

The Iceberg Model is a simple and powerful way to shift your focus from constant firefighting to creating real, lasting change.

Here’s how to use it to find the root cause (in business, client work, or even in parenting, like me 😅 ):

1️⃣ The event level: What's happening?
2️⃣  The pattern level: What's happening over time?
3️⃣ The structures level: What's influencing the pattern? 
4️⃣ The mental models level: What beliefs are keeping this in place?

Example:
A long-time customer won't renew (event). Churn has been increasing by 3% every quarter for the past year (pattern). Product stability has dropped because engineering team was incentivized for new features over stability (structure). Acquisition is the only metric that matters, for which we need new features (core belief).

So you can offer discounts to churning customers to try and fix the event. But will it solve the churn issue? 

The point of the model isn’t to dramatize the weight of what we can't see. It's to guide understanding to what really drives change. To pause reactivity and organize with intention. Root cause thinking so you can take the right action.

If you only fix the event, you’ll see it again, and again. But if you understand the structure or the belief underneath, you can actually change the outcome 💪 .

Lpd-Themes

I have been working with HubSpot CMS websites since 2019, and I am proud to be part of the first HubSpot website design agency of its kind. I build custom CMS websites tailored to meet specific needs and goals, helping businesses to convert more leads, reach more customers, and increase brand awareness. 

Our services include website development, website strategy, website marketing, and SEO optimization. We take a multi-pronged approach to website development, optimizing your site for search engines with both on-page and off-page optimization. We work with businesses and agencies to ensure their website is as effective as possible. For businesses, we provide full-scope services to supplement their marketing staff’s efforts. For agencies, we offer a whitelabel HubSpot CMS service retainer, allowing them to benefit from our ongoing support. 

We are committed to helping businesses and agencies succeed in their digital transformation. By leveraging our expertise and experience, we can provide you with the tools you need to make your website successful.

Case studies:
https://www.lpd-themes.com/case-studies/sensormedia
https://www.lpd-themes.com/case-studies/cookaborough
https://www.lpd-themes.com/case-studies/yokel-local
https://www.lpd-themes.com/case-studies/intergage-group
https://www.lpd-themes.com/case-studies/ioterop
https://www.lpd-themes.com/case-studies/mission-drive
https://www.lpd-themes.com/case-studies/parkando

Founder, HubSpot CMS Developer

MilkSwift

Founder, Project Manager & Developer

Wpisset

I’m Founder and senior WordPress developer of WordPress agency. With a multidisciplinary team of professionals, we design and develop large-scale websites and offer consultancy services to enterprise clients. We help brands connect to their customers by creating outstanding websites that provide the best user experience on any device.

Founder & Managing Director, Seniour WordPress Developer

Electricjelly Web Agency

WordPress Developer, Web Designer

Lid Pluss OÜ

Junior Web Developer

I make HubSpot CMS migration easy for everyone | free 1:1 consultation | white-label developer/agency for HubSpot partners

You don't know where to start with your HubSpot CMS migration.

You are afraid that migration will affect your SEO, and not all features are possible to build with HubSpot CMS.

You believe migrating a website to your HubSpot portal with no results is a waste of time and money.

Lpd-Themes HubSpot CMS website agency is different.

We are the only website agency that focuses solely on custom HubSpot CMS migration services.

We DESIGN, DEVELOP and TRAIN your marketing team.

Your team has all the knowledge necessary to maintain a website after the project is completed.

You don't need to hire a HubSpot marketing partner for 10,000+ euros per month for your website.

★★★★★
"Thank you for this Paul! I really appreciate it :) It looks amazing! I know there will be small bits but overall I just want to say a massive thank you to you!" Arevinth V. Sarma, Story Teller — Rolls-Royce & R2 Factory

★★★★★
"This theme is outstanding. So easy to work with and looks great. Paul was very helpful with migration and also took the time to send customised instructions when I asked questions. Overall, a great experience and I highly recommend working with Paul." Amelie Berggren, Chief Commercial Officer — Lexplore

★★★★★
"I worked with Paul to migrate our old WordPress website to a HubSpot website. I really like the design elements that he has on his theme, and it was easily the best looking theme available on the marketplace of the ones that had the features we needed. I'm still experiencing a learning curve with HubSpot's CMS combined with Paul's theme, but Paul has always responded within 24 hours with very clear instructions (usually with a video) on how to do things. Each time he responds, I have the feeling that he's trying to completely answer my question, and not just "check a box" to say that he's answered me. During the migration, I had the feeling that he was very focused on our project only, and he often responded to any email I sent within an hour or less."
Mackenzie Minch, Marketing Manager — IoTerop

taplio

The Battle

Brecht Vandewaetere

Paul Buiko

Followers

Posts

Engagements

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Performance ScoreBrecht Vandewaetere's LinkedIn Performance

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taplio

The Battle

Brecht Vandewaetere

Paul Buiko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brecht Vandewaetere's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrecht Vandewaetere's LinkedIn Performance