Beam

Beam is the GTM partner for B2B Tech, SaaS, and Services.

Co-Founder

boldfish.be

Boldfish provides strategy, leadership and coaching services to B2B firms.

Founder

Better Growth

The community for ambitious growth leaders.

Chapter Lead - Better Growth

B2B Tech Growth Expert / Marketing Manager

The Pursuit

Founder // Coach

Virtuosolar

Product Manager

contained.be

Co-owner @ CONTAINED

iValue

Project Manager

Uitgeverij Van In

Project Manager / Technical Product Owner

MEDIALAAN

Projectmanager Nieuwe Media

Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Send me a DM or we can book a free 30 min call for you to pick my brain on your next best moves:
https://meetings-eu1.hubspot.com/brecht-vandewaetere

Brecht Vandewaetere

Het is weer zo’n periode waarin alles tegelijk op me afkomt: werk, gezin, to-do’s, agenda’s, verwachtingen, ... de “pressure cooker” 😤. Herkenbaar?

Standaard ga ik dan nog harder op de gas staan, wat allesbehalve druk wegneemt. Maar ik slaag er steeds vaker in dat patroon te doorbreken. 

Door terug te grijpen naar drie simpele stappen:

1️⃣ Verruimen
Even uitzoomen en perspectief creëren.
Mezelf afvragen: wat is echt belangrijk, wat probeer ik hier echt te doen?

2️⃣ Vertragen
Hoe meer druk ik ervaar, hoe trager ik moet gaan. Niet blindweg harder op de gas duwen dus. Dan wordt je perspectief net wazig.

3️⃣ Verbinden
Heel vaak sneuvelt dan ook de tijd en ruimte voor verbinding. Wat alles dan weer negatief versterkt. Dat zie ik heel fel thuis met de kids → minder verbinding, dan gaan ze meer in weerstand staan, duurt alles langer, … 🤯

Ik moet hier zelf meestal tien keer tegen een muur voor knallen voor ik eraan denk wel 😅. 

Hopelijk heeft iemand er iets aan voor we alweer de laatste maand van het jaar induiken!

Turning reactive chaos into intentional systems | Growth in B2B Tech | Building Dad Flow Community | Dad x4

Iceberg, right ahead 🚢 ! And yet, many of us still don't see it. How we spend so much of our energy, just.. reacting.

The Iceberg Model is a simple and powerful way to shift your focus from constant firefighting to creating real, lasting change.

Here’s how to use it to find the root cause (in business, client work, or even in parenting, like me 😅 ):

1️⃣ The event level: What's happening?
2️⃣  The pattern level: What's happening over time?
3️⃣ The structures level: What's influencing the pattern? 
4️⃣ The mental models level: What beliefs are keeping this in place?

Example:
A long-time customer won't renew (event). Churn has been increasing by 3% every quarter for the past year (pattern). Product stability has dropped because engineering team was incentivized for new features over stability (structure). Acquisition is the only metric that matters, for which we need new features (core belief).

So you can offer discounts to churning customers to try and fix the event. But will it solve the churn issue? 

The point of the model isn’t to dramatize the weight of what we can't see. It's to guide understanding to what really drives change. To pause reactivity and organize with intention. Root cause thinking so you can take the right action.

If you only fix the event, you’ll see it again, and again. But if you understand the structure or the belief underneath, you can actually change the outcome 💪 .

Handoff

At Handoff, we help companies grow by connecting them with top offshore talent. Our remote professionals start at just $7/hour, making it easy and affordable to build your team.

Whether you need one great hire or a full remote team, Handoff makes it simple to get started and scale smarter.

Go-to-Market strategy and execution for Castrol ON Liquid Cooling technology. Immersion and Direct-to-Chip liquids enabling the future of high performance computing.

Marketing, Data Center & Thermal Management, USA

SHIVR Events

Advisor

Elevate to Even Plus

Vice Chairman of the Board

Elevate+ empowers disadvantaged students by creating pathways to formative summer work experiences that level the playing field. We partner with corporations and nonprofit organizations to provide both opportunities and mentorship that transform students' professional trajectories. Corporate hosts fund their interns' wages, while our nonprofit partners receive financial support from Elevate+ to cover intern compensation.

Member Board of Trustees

BottleRock Napa Valley

• Manage VIP Guest Services for large-scale festivals BottleRock & La Onda w/ 40K guests per day.
• Oversaw the Culinary Stage operations, ensuring seamless coordination and high-quality service.
• Directed high-level VIP services, including Sky Deck and Platinum guests.
• Implemented efficient crowd management strategies to enhance guest experience and safety.

IgniteGTM

Ignite empowers early-stage journeys by raising capital, securing resources, and going to market with creativity and conviction. 🔥

Izinga

Co-founder & Chief Revenue Officer

Agent Lunar

Advising on:

▪️Market Entry
▪️Investor Relations
▪️Go-to-Market 

Advanced AI Agents called “digital teammates”, that seamlessly integrate with small business teams and perform hundreds of tasks effortlessly.

Relocity, Inc.

Building a world class sales organization + responsible for WW sales and revenue growth.

Relocity is a B2B2C SaaS + service model, disrupting the destination services space. We deliver high-touch destination services by connecting relocating employees with a local, on-demand personal concierge via mobile technology.

-Grew sales revenue 2X in 12 months
-Exceeded all yearly new and expansion booking targets in 2021
-Built Sales Team (hired 4 Sales Directors, 2 Sales Managers and 4 Sales Ops Specialist)
-Developed sales systems and training leading to 35%-45% increase in win rate.
-Led deal team on our largest customer win (Big 5 multinational IT firm = $15M contract)

Head of Sales

Shyft

-Led Sales and Marketing for Series A move marketplace
-In 12 months I grew the team from 10 to 35, across 3 offices
-Pivoted the team from pure pipeline generation to a hybrid sales model (inside/outside, full sales cycle), closing 40+ $250K-$1M contracts with net new customers
-My team doubled the productivity of the Corporate segment leading to 140% YoY growth rate.

Executive Vice President Of Sales & Marketing

VP of Business Development

Co-founder @Izinga & SHIVR | Helping you scale smarter w/ AI Powered Talent | Event Producer | LinkedIn Guru 🧙🏼‍♂️

Hello 👋🏽 I'm Anthony, a seasoned entrepreneur and a dynamic force in the B2B tech, AI, fitness, and hospitality sectors. With a proven track record of driving significant business growth, I specialize in building powerful relationships and orchestrating strategic partnerships that propel companies forward.

What I Do:

At Handoff, we revolutionize how companies approach talent strategy. We provide on-demand, full-time offshore talent solutions that are 80% less costly than local hires—handling all HR, tax compliance, and logistics—enabling businesses to scale smartly and swiftly.



My Approach:

- Relationship-Driven Sales: Leveraging my extensive network and social selling skills, I excel in connecting dots and closing large deals that lead to lasting partnerships.
  
- Event Marketing Expertise: Known for 'working the room,' I create and lead high-impact marketing campaigns centered around engaging, high-energy events that foster organic relationships and enhance brand visibility.

- Strategic Partnerships: I have a knack for identifying and nurturing partnerships that are mutually beneficial, driving exponential growth in revenue and market presence. My strategic approach has transformed a $500K partnership into a $10M success story within two years.

Why I Do It:

I'm passionate about connecting with people, understanding their needs, and delivering solutions that not only meet but exceed expectations. The thrill of building something impactful from the ground up and seeing it thrive in a competitive landscape drives me every day.

Let's Connect!

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The Battle

Brecht Vandewaetere

Anthony Gonzalez

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The Battle

Brecht Vandewaetere

Anthony Gonzalez

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brecht Vandewaetere's LinkedIn Performance

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