Messaging & Positioning Expert
Helping tech companies clarify their story → so people get it, want it, and buy it.
Helping independent pros package their value → so they can charge more and work less.

Advisor to HP, SAP, Expedia, YC portfolio companies, and 100+ more.
Creator of The Freelance Formula (1,400+ success stories).

Brendan Dell

I am a whole-brain, big-picture thinker. I love to look beyond the trees to see the forest, and ask, "What now? What do we do with all this data?"

I am a storyteller by nature, actuary by training. I am a calculated risk-taker, and encourage others to do the same.

One of my goals is to make smart professionals like actuaries, data scientists, and engineers as well-known and well-respected as doctors, lawyers, and the clergy. As such, I enjoy helping others to learn better communication skills and broader problem-solving strategies, so that they too will be able to think that "good enough isn't" and get better in whatever they attempt.

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The Battle

Brendan Dell

Stephan Mathys

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