Brendan Hufford

Director of SEO

Growth Sprints

We Help Take SaaS Companies From $10M to $100M ARR. Using our SaaS Growth Sprint Framework, we help Saas companies increase revenue from Google through short, focused marketing sprints.

Founder

ALL IN (allinhouse.co)

The #1 community for career-focused in house SaaS marketers.

Founder & Community Lead

Growing Up

A weekly SaaS marketing newsletter curing CMO FOMO for current and future marketing leaders.

Navattic

Advisor

SEO for the Rest of Us

Banzai

Strategic Advisor

Copy.ai

Adobe

This diverse group includes top executives, industry experts, major media correspondents, contributing journalists and pioneers in technology.

Adobe Insider

SparkToro

Interim Head of Marketing

The Blueprint Training

Head of Agency Coaching

Exploring how SaaS companies *actually* get customers

Getting results via my 4-part SaaS growth framework is what I do.

Having led and scaled growth teams at two agencies, most of the clients I worked with didn’t want (or need) 6-12 month marketing engagements. I knew there was a better way, so I created this service.

My best clients could be incredibly successful if only they just had a little help guiding them along the path of making sure they had a strong website and were perfectly positioned to rank in Google.

It’s why so many of them double, or even triple leads and MQLs after working together:

📈  +2,750% MQLs for ETL Software company

📈  Launched content marketing campaign that brought in 100k site visitors, 1,000 new backlinks and  $130,000 in monthly traffic value for Cloud Operations software company

📈  Led strategy for a multi-pronged SEO and content marketing campaign for an established software company resulting in +100% website traffic in only 3 months.

Sam Altman just asked for enough money to buy Japan.
He wants...

$7 trillion (more than Japan's GDP).

The biggest financial ask in human history.

And we don't even know... why?

Here's what's breaking my brain:

Kennedy's moon money? Gotta beat the Soviets.

The Manhattan Project? End the war.

Bank bailouts in '08? Prevent collapse.

$7 trillion. For what enemy? What crisis? What future are we building?

"AGI will change everything."

Cool story, bro. Change it how? For who?

And when Altman gets pressed on it in interviews?

He defends it with the arrogance of a Gringotts goblin.

This is me handing my kid 13 bucks for allowance and him holding out his other hand for 7,000.

Stone-faced. Like it’s normal.

Also a 13X multiple (Google is only 6x).

But we're not united around... anything.

Not a mission. Not a villain. Not even a clear promise.

Apple said "1,000 songs in your pocket."

Google said "organize the world's information."

OpenAI says "give us $7 trillion or get left behind."

Venture capital fanfiction.

At this scale, real marketing HAS to do one thing: unite us.

⚡️

PS - What's the Content IP (named problem) for OpenAI?

I genuinely can't think of it without drifting into Theranos/WeWork/FTX territory.

For those of us bad at math (me), 7 trillions would end world hunger for the next 175 years.

So the problem's gotta be bigger than that?

SaaS Marketing - Content, AEO & SEO | Newsletter: How SaaS companies *actually* get customers

Middle school. Elementary. Preschool. 4 kids. 3 schools. 1 dad slowly losing his mind.

7:42am - Drop off oldest at middle school. He forgot his project. Again.

8:20am - Preschool drop-off. Different school. Different side of town. "Dad, you're going the wrong way."

8:46am - Elementary. Third school. Third parking lot. Third sign-in process. I've written the wrong kid's name twice this week.

9:23am - Finally at my desk. Call in 7 minutes. Would've loved more prep time.

Here's what you see on LinkedIn:

Me at conferences. Speaking on stages. "SaaS marketing" in my bio.

48K followers watching me share frameworks and hot takes.

What you don't see:

My wife, Liz, does the above routine 99.999% of the time.

Liz handling the 12:30pm classroom party I didn't even know existed.

Liz managing three different school calendars while I'm "building my brand."

The 47 text messages she sends daily coordinating our chaos while I worry about clients.

Last week at Adobe Max, someone said: "Must be nice having that flexibility."

I laughed.

Because at that exact moment, Liz was simultaneously:

- At a parent-teacher conference
- Coordinating tomorrow's early dismissal  
- Explaining to our 5-year-old why dad's in LA again

Behind every thought leader is someone actually leading the thoughts at home.

I talk about work-life balance.

While my partner actually creates it.

Perspective is a hell of a drug.

Bad news: I don't have a framework for this.

Just a partner who makes my "flexibility" possible.

Who never gets the credit she deserves.

Who somehow makes three schools, four boys, and one chaotic business look manageable.

While I get the LinkedIn likes for talking about it.

⚡️

PS - Liz doesn't have LinkedIn. Probably because she's too busy actually running things while I'm here talking about running things. If you see her, tell her she's the real MVP. She already knows, but still.

I turned down 3 clients last month. Not because I don't need the revenue (I do).

But because they failed my 3-question test.

(note: your entire marketing team should also know the answers to these - make sure they do)

Here's the framework that saves me (and clients) from checkbox marketing doom every single time:

1. Do you know your ICP?

What did they do at work yesterday?

If you can't picture their actual workday, you're guessing at their problems.

2. Do you know their pain?

Can you tell me what keeps them stuck at work at 5pm when they wish they were with their kids?

The problem they can't quite articulate but know is slowly ruining their work

Last week a founder told me their customers need "better ROI."

That's not a pain. That's a checkbox.

The pain? Their CFO just cut their budget by 40% and they're trying to hit the same targets.

See the difference?

3. Are you willing to own one problem?

This is where 90% bail.

"But we solve 17 different problems!"

Cool. So does everyone else.

Content IP isn't about being everything to everyone. It's about being THE solution to one specific problem.

Sendoso owns digital fatigue.

UserEvidence owns the evidence gap.

One problem. Deeply owned.

Honestly, these aren't just client qualification questions.

They're the difference between content that changes businesses and content that just... exists.

Between building actual authority and playing checkbox marketing games.

So before you hire anyone (including me), ask yourself these 3 questions.

Because if you can't answer them clearly, no amount of content strategy will save you.

⚡️

PS - Marketers: Bookmark this. 

Next time someone asks you to "just create more content," run them through these questions first. 

Watch what happens.

Boomers got pensions.
Gen X got stability.
Millennials got gaslit.
Gen Z went, “lol never again.”

We labeled an entire generation "entitled" without asking the one question that matters.

And that question is: Where did that come from?

I worked my butt off, then asked for a job - or a raise.

Their generation asks for the raise upfront.

And we're shocked.

But here's what the boomers missed:

Gen Z watched their parents get laid off from profitable companies.

Not for screwing up. 

Because they only grew +28% that quarter, missing projections by 2%.

Gen Z saw "shareholder value" become the only value.

Gen Z learned loyalty was a one-way street.

Company demands it. Offers none.

The gold watch became a pink slip.

Job security? Never heard of him.

So when they say "pay me first, then I'll show you what I can do"...

They're not entitled.

They're adapting.

To the world we built.

So do I love it?

No. But i can sure empathize with it and realize whose fault it is.

I get being cynical - thinking working hard guarantees nothing and Excel decides your fate.

Corporate execs burned the social contract and wonder why they won't sign the ashes.

So they're playing by the new rules.

And I gotta be honest...

I respect that.

⚡️

PS - I really hope this helps marketing leaders navigating hiring young talent right now.

They aren't entitled.

It's just my job, your job, OUR job... to make sure we attract and retain them better than anybody else.

The debate about SEO vs AEO is missing the point entirely.

For software buyers, Google search starts are UP from 42% to 79% year-over-year.

Meanwhile, AI tool usage sits at 58%.

You know what that math tells me?

People are using both.

Not either/or. Both.

Yet every week I see another "SEO is dead" post or "AI search will kill Google" prediction.

Here's what's actually happening:

Your buyers aren't choosing sides. They're doubling up.

They ask ChatGPT for recommendations.

Then verify on Google.

They Google for options.

Then ask AI for comparisons.

They find you through SEO.

Then ask AI about your competitors.

I use Ahrefs Brand Radar to measure AI discovery and visibility.

It shows you how your brand (and your competitors) appear in ChatGPT, Gemini, Perplexity, and Copilot… right alongside the Google data you already track.

The smart play isn't picking a lane.

It's owning both highways.

YOU HAVE TO OWN BOTH, PEOPLE.

Because while everyone's debating which one wins, your buyers are already using both to make decisions.

And if you're only optimizing for one?

You're invisible to half your market.

The brands winning tomorrow aren't choosing between SEO or AEO.

They're dominating both.

Simple as that.

⚡️

PS - If you haven’t checked how AI already describes your brand, Brand Radar will probably surprise you.

Pentest-Tools.com

Get a hacker's perspective on your web apps, network, and cloud.

Senior Product Marketing Manager

The Matchmakers

Independent Consultant

Beyond.A world

A monthly newsletter of my and your thirst for knowledge. From product to content, from media to visual studies, from literature to philosophy.

Creator 

📌 Leading the content strategy
📌 Voice of the customer and editor-in-chief of the product’s voice
📌 Product marketing ecosystem & framework ownership across the organisation — cross-functional collaboration with Product, Engineering, Customer Success, and Business Development
📌 User interviews and case study development 
📌 Owner of paid, organic, and earned strategy and ecosystem for all content marketing efforts
📌 Style guide design, ensuring brand & product voice consistency across the journey 
📌 Creating and managing a distributed freelance team of writers, editors, designers, and a developer to scale product-led content across touchpoints and formats (website, customer stories, sales enablement, etc.)

*Highlights*
📌 Spearheaded the development of a demo account for sales enablement purposes
📌 DX as LinkedIn top voice in the #cinematech  industry
📌 Put in place problem-solution framework for product-led materials with insights from competitive research and user research

Content Lead & Product Marketer

SEOmonitor

📌 Leading the content & community strategy + team
📌 Editor-in-chief for the voice of the product
📌 User interviews advocate and facilitator

*Highlights*
📌 Created content and copywriting guidelines and scaled feature-benefits product pages resulting in +30 product and feature pages delivered in less than two quarters.
📌 Initiated and led a user interview process resulting in +30 interviews conducted, boosting product-led articles’ average CTR by 150%, and tripling direct Sales Qualified Leads attribution.
📌 Spearheaded the design and execution of a sponsored webinar with Search Engine Journal featuring a long-term client doing a live product demo.
📌 Designed and delivered core product tours for the Onboarding flow improvements initiative (from wireframing to production) — part of the Product team for 2 development cycles.

Senior Content Marketing Manager

We’ve designed SEOmonitor to help you acquire, manage and retain more customers for your agency. 
Join us, and hundreds of SEO agencies clients, in the journey of bringing more transparency and measurability to the SEO industry.

Marketing Content Manager

Visionary Business Consultants

Tailored strategic plans, copywriting and content marketing for entrepreneurs and SMEs

•	Managed, wrote and produced social media and email marketing campaigns for 20+ entrepreneurs and small businesses in various industries (tech, food, psychology and coaching, HR, health & pharma etc.) using Facebook, Twitter, Pinterest, Instagram, Youtube etc. 
•	Coordinated and implemented 50+ business communications strategies for startups, commercial enterprises and NGOs, with positive results and increased engagement.
•	Successfully developed and implemented 3 special trainings on content strategies and management for 20+ entrepreneurs and communications professionals;

Marketing Manager & UX Writer

University of Bucharest

Teaching The Archeology of Contemporary cultural phenomena elective at the Faculty of History, for third-year BA students with a focus on:
- cultural studies
- digital trends
- popular culture

Associate Professor

Freelance

•	Highly involved as a cultural specialist in the humanitarian project "Following the traces of communist Albania" for Konrad Adenauer Foundation (KAS) Albania.
•	Thoroughly co-authored a study on individual giving in Romania, Serbia and The Czech Republic, using the Most Significant Change framework for understanding the motivations and challenges of organizations and persons. Based on a PACT Foundation & Global Fund for Community Foundations research grant (August - November 2016)
•	Managed to gain needed insights on participatory education methods like forum theatre, photo voice and living library, within a team of social scientists, for ART Fusion, a Romanian organization focusing on education and social inclusion for marginalized teens and groups (2014-2016). Conducted in-depth interviews and focus-groups with teenagers, educators and marginalized groups.
•	Managed a communications audit for two Europe Direct Centers in public libraries in the South of Romania, an area with educational and social access issues (2017).
•	Successfully developed and implemented +10 lectures and summer schools at Calea Victoriei Foundation, from the theoretical (Introduction to Japanese Culture, Introduction to Japanese Animation, Anime Stories and Myths) to the practical (Creative writing, Blogging and writing for the online environment);
•	Thoroughly engaged students in one day events and sparked their interest in topics such as cultural studies, popular culture's influence on society and more in collaboration with Calea Victoriei Foundation.

Researcher and Lecturer

messBusters

Removing friction between man and technology by designing beautiful and easy to use products, centered around real people.

We're a welded team of established software development and creative professionals, with +15 years experience in building web platforms & mobile apps, amazing design and smart content to give your brand the unique voice it needs.

See more about portfolio and pricing on our special landing page: https://creativemarker.ro/

Researcher & Content Strategist

Creative Marker

Your brand DNA guides your business every step of the way. We value your potential and build a story for today and tomorrow. We're a tech-savvy team of creative professionals and storytellers, with +15 years experience in crafting a brand essence, translated in amazing design and smart content to give your business the unique voice it needs.

As a Head Storyteller, I help create the brand story, from the creative concept to the strategic ways to deliver that story through specific content (articles, blog posts, newsletters etc.) and, also, contribute with in-depth research methods to discovering your target markets & audiences and what channels you need to address for compelling brand engagement.

Head Storyteller

GTM + Product Marketing for B2B SaaS 🔗 | Remote-first 🤓 | Researcher at 💚

👋 Alice here.

I’m a researcher by education with a Ph.D. in Communications Sciences, was a Comms/PR Manager in my early career, and have been a marketer for almost 2 decades now. I’ve created compelling B2B and B2C narratives around many different things — from restaurants, training, and travel, to lifestyle social apps to business intelligence solutions to digital marketing and cinemaops B2B SaaS.

During this time, I’ve worked and learned from driven founders and business investors at the intersection of product strategy, go-to-market, and UX (design thinking & research).
 
Right now, I’m focusing on driving ambitious product visions and go-to-market efforts in a sustainable way.

Key know-how areas:
✔️ GTM for B2B 
✔️ Product-led narratives (positioning & messaging, product marketing strategy & tactics)
✔️ Cross-functional coordination and stakeholders management
✔️ User and market research
✔️ Data-driven sales enablement
✔️ Partnerships with external customers across markets

I'm always happy to talk about any of these things and meet fellow passionate "product people". Feel free to reach out for a cup of coffee!

P.S. I write monthly about product & content marketing, media & visual studies, social sciences, and more  👉 https://beyondaworld.substack.com/

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Brendan Hufford

dr. Alice Teodorescu

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The Battle

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dr. Alice Teodorescu

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Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brendan Hufford's LinkedIn Performance

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