Brendan Hufford

Director of SEO

Growth Sprints

We Help Take SaaS Companies From $10M to $100M ARR. Using our SaaS Growth Sprint Framework, we help Saas companies increase revenue from Google through short, focused marketing sprints.

Founder

ALL IN (allinhouse.co)

The #1 community for career-focused in house SaaS marketers.

Founder & Community Lead

Growing Up

A weekly SaaS marketing newsletter curing CMO FOMO for current and future marketing leaders.

Navattic

Advisor

SEO for the Rest of Us

Banzai

Strategic Advisor

Copy.ai

Adobe

This diverse group includes top executives, industry experts, major media correspondents, contributing journalists and pioneers in technology.

Adobe Insider

SparkToro

Interim Head of Marketing

The Blueprint Training

Head of Agency Coaching

Exploring how SaaS companies *actually* get customers

Getting results via my 4-part SaaS growth framework is what I do.

Having led and scaled growth teams at two agencies, most of the clients I worked with didn’t want (or need) 6-12 month marketing engagements. I knew there was a better way, so I created this service.

My best clients could be incredibly successful if only they just had a little help guiding them along the path of making sure they had a strong website and were perfectly positioned to rank in Google.

It’s why so many of them double, or even triple leads and MQLs after working together:

📈  +2,750% MQLs for ETL Software company

📈  Launched content marketing campaign that brought in 100k site visitors, 1,000 new backlinks and  $130,000 in monthly traffic value for Cloud Operations software company

📈  Led strategy for a multi-pronged SEO and content marketing campaign for an established software company resulting in +100% website traffic in only 3 months.

Sam Altman just asked for enough money to buy Japan.
He wants...

$7 trillion (more than Japan's GDP).

The biggest financial ask in human history.

And we don't even know... why?

Here's what's breaking my brain:

Kennedy's moon money? Gotta beat the Soviets.

The Manhattan Project? End the war.

Bank bailouts in '08? Prevent collapse.

$7 trillion. For what enemy? What crisis? What future are we building?

"AGI will change everything."

Cool story, bro. Change it how? For who?

And when Altman gets pressed on it in interviews?

He defends it with the arrogance of a Gringotts goblin.

This is me handing my kid 13 bucks for allowance and him holding out his other hand for 7,000.

Stone-faced. Like it’s normal.

Also a 13X multiple (Google is only 6x).

But we're not united around... anything.

Not a mission. Not a villain. Not even a clear promise.

Apple said "1,000 songs in your pocket."

Google said "organize the world's information."

OpenAI says "give us $7 trillion or get left behind."

Venture capital fanfiction.

At this scale, real marketing HAS to do one thing: unite us.

⚡️

PS - What's the Content IP (named problem) for OpenAI?

I genuinely can't think of it without drifting into Theranos/WeWork/FTX territory.

For those of us bad at math (me), 7 trillions would end world hunger for the next 175 years.

So the problem's gotta be bigger than that?

SaaS Marketing - Content, AEO & SEO | Newsletter: How SaaS companies *actually* get customers

Middle school. Elementary. Preschool. 4 kids. 3 schools. 1 dad slowly losing his mind.

7:42am - Drop off oldest at middle school. He forgot his project. Again.

8:20am - Preschool drop-off. Different school. Different side of town. "Dad, you're going the wrong way."

8:46am - Elementary. Third school. Third parking lot. Third sign-in process. I've written the wrong kid's name twice this week.

9:23am - Finally at my desk. Call in 7 minutes. Would've loved more prep time.

Here's what you see on LinkedIn:

Me at conferences. Speaking on stages. "SaaS marketing" in my bio.

48K followers watching me share frameworks and hot takes.

What you don't see:

My wife, Liz, does the above routine 99.999% of the time.

Liz handling the 12:30pm classroom party I didn't even know existed.

Liz managing three different school calendars while I'm "building my brand."

The 47 text messages she sends daily coordinating our chaos while I worry about clients.

Last week at Adobe Max, someone said: "Must be nice having that flexibility."

I laughed.

Because at that exact moment, Liz was simultaneously:

- At a parent-teacher conference
- Coordinating tomorrow's early dismissal  
- Explaining to our 5-year-old why dad's in LA again

Behind every thought leader is someone actually leading the thoughts at home.

I talk about work-life balance.

While my partner actually creates it.

Perspective is a hell of a drug.

Bad news: I don't have a framework for this.

Just a partner who makes my "flexibility" possible.

Who never gets the credit she deserves.

Who somehow makes three schools, four boys, and one chaotic business look manageable.

While I get the LinkedIn likes for talking about it.

⚡️

PS - Liz doesn't have LinkedIn. Probably because she's too busy actually running things while I'm here talking about running things. If you see her, tell her she's the real MVP. She already knows, but still.

I turned down 3 clients last month. Not because I don't need the revenue (I do).

But because they failed my 3-question test.

(note: your entire marketing team should also know the answers to these - make sure they do)

Here's the framework that saves me (and clients) from checkbox marketing doom every single time:

1. Do you know your ICP?

What did they do at work yesterday?

If you can't picture their actual workday, you're guessing at their problems.

2. Do you know their pain?

Can you tell me what keeps them stuck at work at 5pm when they wish they were with their kids?

The problem they can't quite articulate but know is slowly ruining their work

Last week a founder told me their customers need "better ROI."

That's not a pain. That's a checkbox.

The pain? Their CFO just cut their budget by 40% and they're trying to hit the same targets.

See the difference?

3. Are you willing to own one problem?

This is where 90% bail.

"But we solve 17 different problems!"

Cool. So does everyone else.

Content IP isn't about being everything to everyone. It's about being THE solution to one specific problem.

Sendoso owns digital fatigue.

UserEvidence owns the evidence gap.

One problem. Deeply owned.

Honestly, these aren't just client qualification questions.

They're the difference between content that changes businesses and content that just... exists.

Between building actual authority and playing checkbox marketing games.

So before you hire anyone (including me), ask yourself these 3 questions.

Because if you can't answer them clearly, no amount of content strategy will save you.

⚡️

PS - Marketers: Bookmark this. 

Next time someone asks you to "just create more content," run them through these questions first. 

Watch what happens.

Boomers got pensions.
Gen X got stability.
Millennials got gaslit.
Gen Z went, “lol never again.”

We labeled an entire generation "entitled" without asking the one question that matters.

And that question is: Where did that come from?

I worked my butt off, then asked for a job - or a raise.

Their generation asks for the raise upfront.

And we're shocked.

But here's what the boomers missed:

Gen Z watched their parents get laid off from profitable companies.

Not for screwing up. 

Because they only grew +28% that quarter, missing projections by 2%.

Gen Z saw "shareholder value" become the only value.

Gen Z learned loyalty was a one-way street.

Company demands it. Offers none.

The gold watch became a pink slip.

Job security? Never heard of him.

So when they say "pay me first, then I'll show you what I can do"...

They're not entitled.

They're adapting.

To the world we built.

So do I love it?

No. But i can sure empathize with it and realize whose fault it is.

I get being cynical - thinking working hard guarantees nothing and Excel decides your fate.

Corporate execs burned the social contract and wonder why they won't sign the ashes.

So they're playing by the new rules.

And I gotta be honest...

I respect that.

⚡️

PS - I really hope this helps marketing leaders navigating hiring young talent right now.

They aren't entitled.

It's just my job, your job, OUR job... to make sure we attract and retain them better than anybody else.

The debate about SEO vs AEO is missing the point entirely.

For software buyers, Google search starts are UP from 42% to 79% year-over-year.

Meanwhile, AI tool usage sits at 58%.

You know what that math tells me?

People are using both.

Not either/or. Both.

Yet every week I see another "SEO is dead" post or "AI search will kill Google" prediction.

Here's what's actually happening:

Your buyers aren't choosing sides. They're doubling up.

They ask ChatGPT for recommendations.

Then verify on Google.

They Google for options.

Then ask AI for comparisons.

They find you through SEO.

Then ask AI about your competitors.

I use Ahrefs Brand Radar to measure AI discovery and visibility.

It shows you how your brand (and your competitors) appear in ChatGPT, Gemini, Perplexity, and Copilot… right alongside the Google data you already track.

The smart play isn't picking a lane.

It's owning both highways.

YOU HAVE TO OWN BOTH, PEOPLE.

Because while everyone's debating which one wins, your buyers are already using both to make decisions.

And if you're only optimizing for one?

You're invisible to half your market.

The brands winning tomorrow aren't choosing between SEO or AEO.

They're dominating both.

Simple as that.

⚡️

PS - If you haven’t checked how AI already describes your brand, Brand Radar will probably surprise you.

AltCMO

As a fractional CMO, we provide marketing strategy, leadership, and mentorship to construction and contech [construction technology] companies. At AltCMO, we can implement those strategies too.

We’ve also developed an affordable, construction-specific SEO service using AI and our industry expertise to convert construction websites into lead generation and talent acquisition tools.

Principal, Fractional CMO for Hire

SuperDroid Robots

Chief Marketing Officer

REX.one

Brand strategist and marketing leader for REX.one (collection of REX Engineering, REX Construction, and REX Technology Solutions, which includes SuperDroid Robots). 

Our companies provide structural engineering, construction management, MEP engineering, construction engineering, engineering software, robotics, and construction technology solutions with offices in Chicago, Orlando, Raleigh, and Los Angeles.

My role includes brand strategy, content writing, website development, company culture, office branding, and developing new company processes as well as managing & assisting proposals, SOQs, social media, marketing collateral, tradeshow support, CRM management, and more. 

Introduced REX to EOS, KPIs, and doubled marketing’s output with Scrum/Lean methodologies.

VP of Marketing

Construction (A/E/C) & Technology Marketing Consultant

I help A/E/C [Architect/Engineering/Construction], technology, and B2B firms to grow through well-proven, cost-efficient methods including brand positioning (differentiation), content marketing/thought leadership, SEO, and I geek out about marketing technology and process improvement.

B2B Marketing Strategist / Fractional CMO

ECS + My IT

Manage ECS + My IT's sales and marketing team. Work to improve the client, end-user, and team experience while focusing on the company's mid-term and future initiatives. 

ECS + My IT is one of the largest IT firms in the Gulf South, offering outsourced & hybrid IT support, cybersecurity protection, and hardware to SMBs.

Chief Strategy Officer

Manage My IT's sales & marketing team and work as a client technology advisor (Virtual Chief Information Officer).

Sales & Marketing Director and vCIO

Steward of My IT’s brand (message, look, and voice); strategize & execute content marketing plan including ghostwriting blog posts, guides, & social media accounts; manage sales & marketing team; and assist operations by creating workflows, processes, and training programs.

Rebrand My IT including new logo, website, marketing materials, and office interior.

Marketing Director 

Hinge Marketing

Work with high growth professional service firms on profitability and growth through proven, researched methods. I worked with B2B companies, with a focus in the build-industry with Construction Companies, Engineering Firms, Architectural Firms, and Consultants.

Account Director - Professional Services Marketer, A/E/C speciality

The Brand Constructors

A construction brand marketing firm that repositions and differentiates large general contractors to win more best value and negotiated work as well as recruit & retain better employees. 

Once the strategy is in place, we construct a marketing toolkit for your marketing and business development teams to succeed and grow your companies by creating a unified and cohesive brand. Your marketing toolkit may include logo, website, stationery, RFP/proposal designs, award submissions, tradeshows displays, brochures, advertisements, and jobsite signage. 

We augment your in-house talents and strengths and give you the tools you need to streamline your marketing and increase your profits.

President & COO

Design the Planet

Brand marketing & design firm that develops, reimagines, and launches New Orleans brands. The firm specializes in website design, logo development, publication design, and marketing insights.

My role evolved over the years from design intern to senior designer & business developer to brand strategist and mentor.  During the latter part of my tenure, I mostly worked under the Brand Constructors brand as a strategist, thought leader, and business developer.

Vice President

I grow Construction & ConTech companies as a Fractional CMO (Chief Marketing Officer) and Marketing Strategist.

Perryn is a marketing strategist that understands how to drive profitability, grow efficiency, and maximize ROI.

He is a Fellow and a certified marketer with SMPS (Society of Marketing Professional Services) and certified with the Construction Marketing Association. Perryn is the past president of SMPS Southeast Louisiana and a member of the chapter's hall of fame, and past co-chair for SMPS Southern Regional Conferences (SRC). 

Perryn is a Fractional Chief Marketing Officer (CMO) focused on Construction and ConTech companies at AltCMO. 

He previously led the brand strategy and marketing team at REX.one, the parent company for REX Construction Services, REX Engineering Group, and REX Technology Solutions, which includes SuperDroid Robots and Descon (software). 

Before REX, Perryn was the Chief Strategy Officer at My IT, a high-growth IT firm (top 500 globally) with vast expertise working with construction companies, auto dealerships, and medical practices where he self-performed and led the sales, marketing, and client relations teams. Before that, he worked at marketing & design firms that focused on the construction, technology, and professional services sectors. He regularly consults with A/E/C and tech firms regarding brand and content marketing strategies at a CMO-level.  

Perryn wrote the Construction Executives Guide to Brand Marketing and ghostwrote the CFO's Guide to Cybersecurity; written several articles for industry publications; spoke nationally; and is often a podcast guest on topics pertaining to the marketing, construction, and technology industries.

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Perryn Olson, FSMPS, CPSM, CCMP

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The Battle

Brendan Hufford

Perryn Olson, FSMPS, CPSM, CCMP

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brendan Hufford's LinkedIn Performance

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