SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

SchoolMint

Senior School Marketing Consultant

Enrollment and Marketing Consultant

Purdue Polytechnic High School 

Director of Communications, Marketing and Recruitment 

Manager of Communications and Recruitment

Marketing, Communications and Recruiting Specialist

Experis

• Providing technical recruiting expertise for a variety of companies
• Identifying, evaluating and hiring technical candidates in the highly competitive environment
• Demonstrating effective, creative and cost efficient use of recruiting resources, which included: referrals, internet, job postings, networking and outplacement firms
• Negotiating rates with technical consultants
• Partnering with Account Representatives to develop and implement competitive recruiting strategies and to gain insight on current opportunities, requirement details, candidate’s progress and feedback from client so as to build morale and increase retention

Senior IT Recruiter

English as a New Language Services

• Provided language support to families who recently moved to the US
• Discussed goals with classroom teachers and implemented Individualized Language Plans 
• Advocated for appropriate services for ENL students

ENL Teaching Consultant

Sentinel Technologies

• Supported multiple departments including Sales, HR and Recruiting
• Responsibilities included:
• Creating and securing contracts
• Formatting, editing and proofing proposal responses
• Designing marketing material 
• Participating in Social Media development
• Posting Jobs
• Reception responsibilities 
• Ensuring EEO compliance 
• Training Recruiters on ATS 
• Training admin on recruiting administration responsibilities
• Creating and ensuring accuracy of RFP, RFQ and RFI responses
• Entering deal information including hardware and professional services

Human Resources Recruiting Assistant

Yorktown

Spanish Teacher

Connecting incredible students with amazing schools.

As an experienced Marketing & Admissions Consultant, I am passionate about helping schools and education leaders tell their unique stories. With a background in education and a deep understanding of school operations, I specialize in strategic communication, admissions, and enrollment management. I began my career as a Spanish teacher, which fueled my desire to make a broader impact in education.

In my current role at SchoolMint, I work closely with school leaders to shine a light on the incredible things happening in their classrooms and to craft compelling narratives that resonate with prospective families. I am driven by a commitment to fostering inclusive, innovative learning environments that promote student success.

I thrive on collaboration, creativity, and helping schools build strong connections with their communities. Let’s connect if you’re looking for ways to enhance your school’s visibility and impact!"

Charli Renckly-DeWhitt

taplio

The Battle

Brendan Schneider

Charli Renckly-DeWhitt

Followers

Posts

Engagements

Likes

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