SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Rhodes College

Director of Athletic Giving builds relationships to best support the Rhodes Athletic program. The engagement of alumni and current families is an important part of maintaining a top tier student-athlete experience.

Director of Athletic Giving 

NC Teacher’s Association

Retired teacher, coach and athletic director from the NC School system

Retired teacher, coach and athletic director

Dennis Ring LLC

Creating relationships that allow goals to be achieved and organized is not easy, but one that is attainable with the right strategies.

Stewardship development consultant to independent schools

Peer Power Foundation

Director of Community Development

UMS-Wright Preparatory School

Director of the UMS-Wright Foundation and the Assistant to the Headmaster for Philanthropy

Bayside Academy

Director of Development

Forsyth Country Day School

During my tenure at FCDS, I established an athletic fundraising program that mirrored those of college programs. The successes with athletics lead to my appointment to work with the Parent Association, the Fine Arts, and develop a corporate sponsorship program that included all aspects of the school.

Director of Corporate Development

Parkland High School, Winston-Salem, North Carolina

Athletic Director

Mount Tabor High School

Teacher, coach, athletic director

West Forsyth High School

Teacher, Coach

Advancement leaders demonstrate a knowledge of the complete operations of their non-profits. During the 33 years Dennis has served in the education and non-profit sector,  he has experienced, implemented and succeeded in shaping the foundations of his schools and non-profits. His experiences as a classroom teacher, coach, athletic director, fundraising leader has helped shape strategic plans that cover all aspects of a school or non-profit. These successes are based in educating the stakeholders that they are capable of much greater accomplishments together than as silos of success. Strategic planning and experience is at the core of successful development operations. Dennis’ knowledge of donor/customer relations and symbiotic partnerships help elevate all involved.

Dennis Ring

taplio

The Battle

Brendan Schneider

Dennis Ring

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Engagements

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