SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Strive Digital

- Online advertising 
- Google Ads 
- Facebook / Instagram Ads 
- TikTok Ads
- Funnel creation 
- Holistic digital strategies to increase average customer lifetime value 
- Close relationship with our clients to ensure a trusted environment 
- Full transparency along the way

Founder - Managing Director

Tik Tok Ads (Get 1c Clicks!)

Seeds of Hope Service Inc.

- Providing food and clothes to homeless and people in need in the Perth CBD area with dignity and a smile. 

- Nothing is more precious than a smile and hug from someone who has not much else to give 💛

President

- PPC management such as Google AdWords and Facebook Business Manager. 
- Generating custom reports based on defined KPI's - Using tools such as Google Analytics, 
ahrefs, SEMRush, and the PPC Portals.
- Social media influencer marketing  
- Communicating with the client(s) to ensure they are up to date with campaign plans or changes
- Onsite & offsite SEO 
- Marketing strategies 
- Project management of website projects and marketing campaigns

Digital Marketing Account Manager

Brightwater Care Group Ltd.

- Responsible for creating and implementing the digital strategy for Brightwater’s campaigns. This includes social media marketing (Facebook), Search Engine Marketing (Google AdWords) and landing pages.
- Managing Brightwater’s website developments to improve the user experience and content management.
- Managed social media accounts including Facebook, Twitter, Instagram and LinkedIn.
- Responsible for managing advertising in consultation with an advertising agency and maintaining brand guidelines
- Project managed the implementation of website developments
- Developing data-driven insights (Google Analytics, Google Tag Manager, Hotjar) for campaign development.
- Intranet management (Sharepoint)

Digital Marketing Advisor

Fashion Agents Association Australia 

- Day to day management of all social media pages such as, Facebook and Instagram.
- Liaise with key stakeholders and suppliers to obtain assets for use in social media 
- Create and exciting social media, marketing and communication campaigns to generating leads and build brand awareness for the company.

Social Media Manager

SCOOP & SPOON

- Holistic marketing and communication advice for customers 
- Conception and worldwide implementation of marketing campaigns and appropriate communication tools
- Independent project management (web, mobile, offline and online marketing campaigns, print, performance measurement)
- Social media marketing as part of campaigns support 
- Control of internal and external service providers

Key-Account-Manager

- Supported organisation of events
- Supported the development of a new marketing strategy for Vanish
- Developed a cross-media marketing campaign, which involved social media,
upgrading of the brand website and a TV commercial
- Carried out store checks
- Completed competitor analysis and provided suggestions for improvements
for Vanish
- Worked cross-functionally with the sales and R&D team, as well as external
agencies

Assistend Brand Manager Vanish (Internship)

Audi AG

- Worked closely with the product marketing team
- Coordinated a direct mailing campaign in cooperation with FC Bayern Munich
- Led an augmented reality campaign for print and social media
- Created a newsletter for customers
- Collaborated with external digital and creative agencies

Dialogue Marketing and Marketing Communication Advisor (Internship)

Alpine Holding GmbH

- Compiled annual business report
- Conducted competitor analysis
- Supported an employer branding project

Marketing & Corporate Communication (Internship)

I started my career with several internships in major international companies like Audi and Reckitt Benckiser in numerous marketing positions. With my full-time position as a key account manager in Austria, I was in charge of managing one of the biggest clients (Peugeot) in a digital marketing agency.

Before I moved to Australia I was living in Indonesia for three years where I completed my Master of Business Administration (MBA) degree. As the first international student in the Institution of Technology Bandung MBA program I was forced to leave my comfort zone and challenge myself, an environment I thrive in. 

Within the last couple of years, I had the privilege to work closely with clients from different industries worldwide to help them establish a digital marketing strategy and execute such with defined KPI's as well as leading numerous website projects.

With Strive Digital I am focusing with my team on scaling online businesses through online advertising. I see myself as a result-oriented, hard-working person with a passion for digital marketing, social media, and content marketing.

Let's strive for more and get your business to the next level together!

taplio

The Battle

Brendan Schneider

Eva Buchroithner

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