SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Chalmers Ford

At Chalmers Ford, I drive digital transformation and process optimization initiatives to enhance operational efficiency and customer experiences in automotive retail. My focus is on leveraging AI, automation, and data-driven strategies to modernize dealership operations while maintaining our award-winning, people-first approach.

Key Responsibilities:
✔ Innovation Leadership - Implement AI and automation solutions to modernize operations and improve efficiency
✔ Process Excellence - Design and optimize workflows to enhance both employee and customer experiences
✔ Digital Experience - Develop seamless, omnichannel customer journeys across web, mobile, and in-dealership touchpoints
✔ Strategic Partnerships - Build and manage relationships with technology vendors to accelerate innovation
✔ Change Management - Lead training and adoption strategies to ensure successful technology implementation
✔ Data Strategy - Leverage analytics to drive decision-making and improve customer satisfaction"

Technology & Process Manager

Omnicom Health Group

Built strategic relationships, collaborated with teams, and drove operational excellence to deliver cutting-edge innovations that enhanced client service.
–Promoted to Senior Director in 2024, overseeing AI-driven digital transformation and operationalization of AI, reflecting increased scope and responsibility. 
–Piloted AI platforms like Jasper, OpenAI, and Leonardo, integrating advanced AI solutions that improved client service and operational efficiency. 
–Developed a network of over 200 third-party vendors, including emerging AI partners like Synthesia and RunwayML, to drive agency and client innovation. 
–Hosted bi-monthly virtual events featuring industry leaders and emerging technology solutions, averaging 389 attendees and 45-minute watch time. 
–Led innovation showcases, achieving an 18% client adoption rate of new technologies, including conversational AI data assistants and AI-enabled claims management. 
–Grew OHG's internal innovation community by 116% to over 500 members, driving strategic AI and digital strategies across teams. 
–Established a 25-member AI advisory board to promote cross-agency collaboration and align with AI-driven business goals.

VP, Senior Director of Digital Innovation

Legacy Christian

Provided strategic oversight for Marketing and Communications, Admissions, and Enrollment Management, driving digital transformation initiatives.
–Developed a multi-channel, integrated program that increased admissions inquiries by 113%, applications by 73%, and total enrollment by 14% in 2021, leveraging data-driven insights and automation tools.
–Established digital communications and media platforms, increasing open rates by 11% through analytics-driven optimization. Implemented automation opportunities, increasing efficiencies and streamlining over 35,000 tasks annually. 
–Led a successful overhaul of marketing outreach during the COVID pandemic, surpassing admissions yield expectations through CRM and automation strategies.

Senior Director of Advancement

–Pioneered the school's livestream program, one of the first in the DFW Metroplex, broadcasting over 100 events annually across athletics, arts, and academics, and fostering community engagement through digital innovation.  
–Spearheaded a $1 million investment in campus safety enhancements, implementing a comprehensive security program featuring a campus-wide camera system for advanced surveillance and security.
–Developed and launched the school's community mobile application, achieving 25,000+ user sessions in the first semester, nearly double the industry average, by incorporating stakeholder feedback for an enhanced user experience.

Chief Operations Officer

–Developed a comprehensive advancement programming model, integrating constituent relationship management to enhance engagement. 
–Launched and maintained the school's podcast, achieving over 7,800 downloads since 2015. 
–Leveraged data analysis to inform strategy and drive program growth, resulting in a 24% increase in total enrollment and improved admissions yields.

Associate Head for Advancement

–Spearheaded a 1:1 laptop program for Grades 9-12, modernizing the school's wireless infrastructure.
–Managed the maintenance, inventory, and replacement cycle of all school-owned technology, ensuring seamless operations.
–Successfully transitioned the school community from Outlook-based email and document management to Gmail and Google Drive systems, enhancing collaboration and productivity. 
–Established and grew the school's social media presence, engaging 18,000+ followers across Facebook, Instagram, and YouTube annually.

Director of Innovation & Strategic Initiatives

Responsible for academic and spiritual development of students and teachers in Grades 7–12, including all discipline issues, monthly faculty and individual teacher meetings, oversight of parent/teacher conferences, teacher observations and evaluations, curriculum, and departmental and extracurricular budgets

Upper School Principal, Grades 7-12

Developed a plan for consistency and unity, conducted weekly faculty and individual teacher meetings, coordinated and conducted parent/teacher conferences, facilitated orientation meetings, and implemented grading matrix

Junior High Principal

Taught English courses to grades 7, 8, 10, and 11.

English Teacher

St Benedict At Auburndale

English Teacher & Baseball Coach

I am a genuine and innovative leader with a proven track record in fostering strategic relationships and driving digital transformation. My expertise lies in facilitating collaboration to unlock value through innovation and technology. I believe in building consensus and trust, listening and learning to identify real needs, and working collaboratively to implement effective solutions that gain buy-in from all stakeholders.

In both corporate and education sectors, I have enhanced and expanded communications, developed communities, and connected with key industry players. My approach combines strategic relationship-building, collaboration, and a relentless drive for excellence, resulting in significant improvements in organizational performance and client satisfaction.

Previously, I served as a K-12 executive, leading and facilitating innovation in educational technologies, facilities and operations, admissions, and marketing. I am eager to leverage my diverse skill set to drive impactful change and success in any sector.

taplio

The Battle

Brendan Schneider

Adam Housley

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