SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Jay Clouse

Learn the strategies I used to:

• earn $2.8 million+ as a creator since 2017
• build a 138,000 subscriber YouTube channel
• achieve 2.25 million podcast downloads
• attract 58,000 followers on LinkedIn

If you're struggling to find traction as a creator—or if you're struggling monetize the attention you ARE receiving, I can help.

🧪 CLIENT WINS FROM THE LAB

"One month after joining the lab, I pulled in $21,000. So I know that sounds too good to be true. That's probably not what I'm going to do next month, because I did do something a little special. But I can say from my one month alone joining The Lab, it has been absolutely be worth it."
— Claire Bartholic, The Planted Runner

"I'm building out a little SaaS project, and Jay had some great additions for the design and also for how to how to sell it. So I implemented one of or both of those both of those additions. One of them brought me $3,000 in about a week, which was awesome."
— Jake Thomas, Creator Hooks

"So I have been in The Lan for about 45 days at this point, and while it did take me seven months to make the decision to join, I can honestly say that at this point of me being there, I have already made my money back."
— Gannon Meyer, ManyChat expert

________


👋 Hey, I’m Jay!

Eight years ago, I left the startup world to build something of my own. I didn’t believe I was creative, so I started writing a newsletter just to prove myself wrong.

Fast forward to today, and that newsletter has become Creator Science, a multi-million dollar business and one of the most trusted voices in the creator economy. 

Creator Science teaches creators a reliable path to growth through observation, experimentation, and iteration. My work spans a newsletter, podcast, membership, and YouTube channel, helping thousands of creators build sustainable businesses.

In 2023, I was named “Content Entrepreneur of the Year” by The Tilt, and the Creator Science podcast earned a 2022 Signal Award.

I’ve personally invested in 10+ startups—including Kit, RightMessage, Maven, Carry, Kick, Gumroad, and Beast Industries. Through the Creator Science Syndicate, I invite my audience to invest alongside me, supporting platforms that help creators succeed (and giving them a share in the upside).

Before Creator Science, I built and sold a community, Unreal Collective, to Pat Flynn and Smart Passive Income, where I designed their membership and community programs.

🚀 Growing your creator business? I can help.

creatorscience.com
creatorscience.com/podcast
creatorscience.com/youtube
creatorscience.com/lab

The more I've studied creators, the more I've come to one major realization:

Today's top creators aren't just artists. They're scientists.

The creators you look up to don't leave growth to chance. They are constantly forming new hypotheses, testing things, and changing direction based on the results. Not only that, but they share their results with their creator friends!

Creator Science is your new creator friend.

We do the work of compiling shared knowledge here as well as acquiring NEW knowledge. That may be through interviews, first-hand experience running this business, or off-the-record conversations.

Creator Science's content, courses, and membership community are built to help you shorten the learning curve to becoming a professional creator.

Learn more and join 17,000+ readers at creatorscience.com or click the link below 👇

"The easiest way to market a book is to write something that people buy, finish, share, and gift."

What if it really is that easy?

I think Paul is right, but there's a small catch:

Getting that book into the hands of that audience is YOUR responsibility. In the beginning, you have to advocate for your book and plant its seeds with early readers.

When I interviewed James Clear, he told me:

"One of the biggest marketing lessons that I learned is...the only way for something to really take off is it has to be so good that it sells itself. If it was just up to me marketing at this point, the show would be over."

YOU are the initial marketer.

The book (and really any content) is the *forever* marketer.

Founder of Creator Science: I help you earn more from attention | Creator of The Lab: Invite-only membership for 6-and-7-figure creators | Investor: Kit, Carry, Kick, Maven, Gumroad, Beast Industries

The easiest way to market a book

If you were offered a book deal from a top-5 publisher...would you take it?

I just published a video with Paul Millerd on YouTube where he shares:

• Why he turned down a 6-figure deal
• Why he self-publishes
• The deal structure he WOULD accept (TODAY)
• The unspoken truths of publishing

If you're interested in writing a book, it's a must-watch.

James Clear, one of the most successful authors of the last decade (century?) traditionally published his first book, Atomic Habits.

That book has sold more than 25 million copies. And before writing his next book, James co-founded a new publishing house called Authors Equity where they've completely changed financial model of traditional publishing:

• Standard terms for every author
• No advance
• 10-year reversion of rights

Their goal is similar economics (royalties) to self-publishing with the creative talent and distribution of traditional publishing.

They had some big wins this year, particularly the book, "Don't Believe Everything You Think" being one of the best-selling books of the year (in the US and the UK).

It's interesting! I like seeing new options for authors emerge.

Founder of Creator Science: Helping creators stay at the edge | Creator of The Lab: Invite-only membership for 6-and-7-figure creators | Investor: Kit, Carry, Kick, Maven, Gumroad, Beast Industries

Something wild I learned from Paul Millerd in our conversation:

Virtually all traditional publishing deals in the U.S. are for lifetime rights of the book. Internationally, these deals are often a set period of time and then the rights revert back to the author.

We also know that publishing is a little like venture capital: Most books fail, few break even, even fewer are massive successes.

When a book is a massive success, the author wins and so does the publisher (forever). But when your book underperforms, the publisher is likely to allocate their resources to more successful books—while still owning the rights to yours.

This puts authors in a bad spot. They spent years making the book, but if the book seems like a longshot to earn out their advance, they're not incentivized to continue marketing it—rather, they may be encouraged to start a new project.

The book slowly fades and fails to produce long-term value for the author OR the publisher.

This is why Paul is a proponent for print-only deals and/or a reversion of rights. In that world, the author can reclaim their book and the publisher can forget about it too.

taplio

The Battle

Brendan Schneider

Jay Clouse

Followers

Posts

Engagements

Likes

Performance ScoreJay Clouse's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brendan Schneider

Jay Clouse

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jay Clouse's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJay Clouse's LinkedIn Performance