SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Jill Goodman Consulting

As a consultant, Jill works with school leaders, administrations, and executive directors to identify and navigate various issues that can become barriers to effectively serving their community. She specializes in management mentoring, value proposition assessment through research, innovative tactics, and constituent engagement for a diverse range of organizations. Jill has more than 20 years of experience in developing, executing, and growing core programs to forward the mission of private and independent schools. With the ultimate goal of providing leaders with solutions, she will collaborate with your staff and administration to help your school recognize and overcome obstacles to success and goals; develop a plan to move forward; and, work with internal project managers to oversee this plan.

Founder, Jill Goodman Consulting 

The GreenMount School

Development Director and Marketing Manager

Ruxton Country School

Development Director

Six Red Marbles

Assistant Design Manager

Jill Goodman is a consultant and executive mentor to independent and private school leaders. She specializes in four areas: 1)enrollment research to inform strategic and tactical decisions, 2) development research, campaign planning, processes and training, 3) mentoring school leaders to develop or hone the skills needed to manage the many demands on them, and 4) board or department meeting facilitation and professional development.

Jill is well known for her presentations on educational advancement, constituency relations, and leadership. Her workshops have been well-received by audiences across the country. She is a frequent podcast guest and has appeared on shows with a national following. Jill continues to help organizations harness the combination of smart methodology, active listening, creativity, planning, and compelling messaging that is essential to stand out in today’s competitive landscape.

Discover more: www.jillgoodmanconsulting.com

Jill Goodman

taplio

The Battle

Brendan Schneider

Jill Goodman

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