SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Houseway Consulting

Houseway Consulting is an independent marketing consultancy specialising in the education sector. I help school leaders to find their school's best positioning using strategic marketing. My work covers local and international schools.

In addition, I teach commercial subjects at an independent school part-time. This keeps me relevant in a fast changing education sector, and constantly learning about the environment in which schools operate. And it keeps me humble, as teenagers tend to do!

My company Houseway Consulting brings a diverse range of industry consulting experience to you. This includes experience in private and public sector, profit and non-profit, manufacturing and services. My key area of focus is education marketing. 

You can access the publication 'A Guide to Effective School Marketing' by Keryn House of Houseway Consulting, a project for ISASA, on the link below. I've facilitated the ISASA school marketing workshops at independent schools around the country and online, based on this book. 

While being a business owner, I completed my CM(SA) designation as a Chartered Marketer with MASA, the Marketing Association of South Africa. 

See client testimonials on my website www.housewayconsulting.co.za and access a free 15-min Zoom call to answer your questions. I look forward to meeting you!

Director

Independent Schools Association of Southern Africa

Since 2018, I have been facilitating workshops in Effective School Marketing for ISASA, based on the book, A Guide to Effective School Marketing (available via ISASA) and tailored to specific areas. Bookings are done through the ISASA website (ISASA member schools only). In 2020, we moved from in-person to online. Now these workshops reach much further, enabling a wider geographical range of school marketers, along with other school leaders and administrators, to participate, learn, share and network together.

Facilitator: Effective School Marketing Workshops

Waterfall College

Waterfall College, a part of Waterfall Schools, is a dynamic, co-ed independent school based in Hillcrest, KZN. The school is known for its small classes, personal approach to quality education, subject specialist teachers and a happy, yet structured campus environment, enabling students and staff to thrive. 

While at the school, I provided part-time school marketing services for Waterfall College, and taught IEB Business Studies Grade 10. I also published a book through ISASA: A Guide to Effective School Marketing, during this period.

Marketing Consultant

Hillcrest High School, South Africa

Hillcrest High School is a large co-ed government high school where I completed a full-time locum position in teaching Gr 8-12 English for 5 months. 

I often get surprised looks when I say I taught Othello to Grade 12 students! It was certainly a challenge to adapt from the boardroom to the classroom but was an ideal learning environment, working alongside highly experienced teachers and school leaders.

This was my first return to teaching after many years and it provided a successful transition from the corporate environment into the educational sector, which led to education marketing and eventually my own business.

English Locum Teacher

PFK Electronics

PFK Electronics is a designer and manufacturer of electronic systems to global markets, especially automotive electronic security systems. 

In this role, based in Durban, I was responsible for general management of the laboratory. Here, teams of engineers in various specialist groups worked on a project basis on electronic product innovations to meet promotional and sales deadlines.

R & D Manager

BPESA

BPeSA Gauteng (now called BPeSA) was established as the official industry body for BPO & Call Centres in the province of Gauteng, South Africa. 

I managed the non-profit company and was also a member of the BPeSA Gauteng Board of Directors. Responsibilities included investment promotion and local development opportunities for Gauteng and the 3 metro's in BPO (Tshwane, Johannesburg, Ekurhuleni). This involved media liaison, public speaking, research, quality standards, small business development, stakeholder liaison and extensive global travel for trade exhibitions and investment promotion.

During this time, I worked on the company's transition in a challenging strategic merger towards creating a national BPO office as an important part of the future for this growing sector in South Africa in a highly competitive international market. 

Today, BPeSA continues to be a key player in investment marketing for the BPO sector.

CEO Gauteng 

Mike Perry & Associates

Mike Perry & Associates are boutique Business, Marketing, Management & Strategy Consultants - also known as the 'What If?' People. 

I started at the company as a Consultant and then moved into a Project Manager role, with the responsibilities of business development, project management, managing the client relationship, creating and delivering presentations to the client and conducting market research, analysis and developing strategy.

While at P&A, I led strategy projects on:
- Sales strategy, marketing strategy, branding strategy and business strategy  in sectors such as:
- Construction, Capital Equipment, FMCG, Wine, Media, Printing, Electronics, Financial Services, Retail, IT, Government and NGOs. 

This experience across multiple sectors, board-level presentations and research-based project work has been invaluable in my later work for clients in marketing strategy consulting.

Project Manager

the dti (Department of Trade and Industry: Republic of South Africa)

This role was a senior leadership position in national government, responsible for the textile, clothing, footwear and leather industries. It was in the exciting honeymoon years of our new democracy in South Africa. 

A key focus was on developing and implementing an industrial strategy to sustain and grow the Clothing, Textile, Footwear and Leather industries, in view of growing import and export markets for these sensitive labour-intensive South African products. Trade negotiations in countries across Southern Africa, US and EU involved extensive international travel.

While in this position, I also chaired the Gender Committee at the dti as I have always been passionate about the empowerment of women, being a woman myself who has been given opportunities to progress in business.

Director - Industrial Strategy

South African Clothing Industries, Seardel Group

Having started as a Sales Co-ordinator where I looked after the orders for retailers from start to finish, I moved up to Pre-Production Manager.  I was then promoted to Production Planning for the manufacture of ladies’ fashion to supply leading local and international retailers. 

My role as Pre-Production Manager included:
- Managing a team of two supervisors and approximately 50 staff. 
- Trouble shooting production problems that arose in the design process

My role as Planning Executive included:
- Liaison between sales (costing) and production (factory planning) to meet customer needs
- Planning the factory production flow to meet deadlines with constant challenges of raw material delays, outsource delays, factory processes and overtime
 
These years included an MBA with distinctions for 11 out of 19 subjects. Not an easy feat, but a lot of fun and loads of learning which I continue to use today in my own business.

Planning Executive

Do you feel your school isn't standing out from the rest, in the eyes of prospective families?

My roots are in education.

I originally studied to be a teacher. But when I completed my studies, there were no suitable positions nearby. So, I looked at opportunities in business and took on the role of Sales Co-ordinator in a large manufacturing company, where my passion for business began. I was offered management roles in pre-production and planning. 

This led me to study my MBA, which made me want to change the world!  So, I joined the new democratic government of SA as Director of Industrial Strategy, promoting sectors across Africa, Europe and US. I missed the business environment, and I then took on a consulting position in marketing and business strategy. Seeking leadership opportunities led me to a CEO role in Business Process Outsourcing where I worked in investment marketing and continued extensive global travel. 

I returned to education after experiencing health issues and a loss in my family. This season was one of personal growth and adjustment from 'the boardroom to the classroom' - A new career trajectory that I embraced. Teaching Business created an opportunity to take on a part-time school marketing role. This led to me starting my own consulting business in school marketing, while continuing to teach part-time.

I now specialise in marketing strategy for independent schools. 

I still teach part-time at a private school, in commercial subjects. This complements my work in school marketing, and it keeps me grounded in the fast-changing sector.

I've published a book with ISASA, and have been facilitating the ISASA school marketing workshops for 5 years. I'm a practising CMSA (Chartered Marketer) with MASA, the Marketing Association of South Africa. I have local and international clients. As a British citizen, I tend to focus more on UK and SA. I'm based in both UK and SA during the year.

The market has changed and education has changed - Both continue to change.

Marketing strategy is needed, building a distinctive positioning to get your school to stand out from the rest, with messages to reach the right market segments on platforms they use, digital and traditional. This must be based on independent data to find the real gems in the eyes of your school community. 

Then, it's easier for you to make decisions and allocate scarce resources, measure progress, take opportunities to grow and sustain the school in constant uncertain times.

Message me for more information, or go to my website for testimonials and contact details.

taplio

The Battle

Brendan Schneider

Keryn House

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