SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

HALDA

Leveraging the principles of CRO (Conversion Rate Optimization), HALDA will help you generate up to 5x more enrollment inquiries from your website. Identify stealth visitors and engage them in the moment of interest to increase conversions.

Co-Founder & CEO

SHIFT Health, Inc

SHIFT is working to improve the patient payment experience with increased transparency and clarity regarding their financial obligations. In turn, this benefits providers who, through our systems, can now increase collections and patient satisfaction all while eliminating costs and streamlining processes.

CoFounder - Advisor

Chegg Inc.

Chegg Enrollment Services is the world’s largest web based platform connecting high school and current college students with educational opportunities. 

Chegg connects with nearly 80% of all high school students, 75% of all college bound seniors researching colleges online, and 50% of all current college students in America. Globally, Chegg connects with hundreds of thousands of international students in over 160 countries who are looking to attend an American college or university. Admissions and Marketing departments trust Chegg Enrollment Services to help them recruit students and build their brand. 

Chegg Enrollment Services is truly the most effective solution to help students find the school of their dreams and for schools to find their ideal students.

My role at Chegg is managing university partnerships in the western states to deliver best in industry service which includes helping colleges and universities with:
• Brand building domestically and internationally
• Recruitment and Enrollment of undergraduate, transfer, graduate, pre-college, visiting, study abroad, and international students
• and much more

VP, Enrollment Strategy

ZINCH

My role is collaborating with prospective/current global partners to develop high value, maximum ROI solutions for the schools specific recruitment needs and initiatives.

Founding Team

Wells Fargo Bank

Responsibilities included:

*Maintaining high levels of deposits within the bank for high value clients
*Managed several hundred million dollars in deposits
*Enhance relationships with high value clients
*Increase loan acquisition and deposits among high value clients

Private Banker

Managed multiple high level retail branches in the Greater Salt Lake area.  Managed a staff of over 20 individuals to consistently exceed sales goals on a monthly and quarterly basis.

Branch Manager

I love building tech and I have a passion for solving big problems; Huge supporter of the underdog; Ambassador for change. Relationship builder. Skier, family man, father.

Lance Hydrick

📉 Adult learners aren’t ghosting you. They’re just done waiting.

While your CRM schedules another drip, they’re enrolling with the competitor who responded to them at 11:03 p.m.

Here’s the blunt truth:
➡️ Batch emails ≠ personalization
➡️ “We’ll get back to you…” = game over
➡️ AI ≠ a gimmick (when used right)

If your funnel isn’t built for speed, relevance, and behavior-driven engagement, you're not being ignored, you’re being outpaced.

We broke it down in this blog post:
https://lnkd.in/gX_Pqbpt

It’s got the hard truths and a dead-simple framework for fixing your adult enrollment funnel.

Read it. Then go build your institution’s ghost-busting system.

taplio

The Battle

Brendan Schneider

Lance Hydrick

Followers

Posts

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Performance ScoreLance Hydrick's LinkedIn Performance

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taplio

The Battle

Brendan Schneider

Lance Hydrick

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lance Hydrick's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLance Hydrick's LinkedIn Performance