SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Elevate: Next Level Communications & Marketing Strategy

Partnering with nonprofits, schools, and camps to employ marketing, content and social media strategies rooted in research and data, and tailored to the organization’s key audiences and goals. Enthusiastic speaker with 9 years of presentation and attendee engagement experience.

Founder and Chief Strategist 

Greater Good Strategy

Led marketing and fundraising strategy and provided communications counsel. Clients included: National Gaucher Foundation, Reconstructing Judaism, The Forward, OneSight, T'ruah, Shalom Hartman Institute, and NCSY Canada.

Senior Strategist

CMRignite

Led branding and marketing strategy and provided communications counsel. Clients have included: National Council for Jewish Women, The Jewish Education Project, Akiba-Schechter Jewish Day School, Boundless Israel, and the Baptist Joint Committee.

Charles E Smith Jewish Day School

Supported operations and functions of the department including: staff mentorship, content curation and marketing, social media marketing and implementation, recruitment and retention messaging and marketing, development/fundraising marketing and communications, and executive communications.

Marketing Consultant

Serve as Marketing & Communications Lead with key responsibilities in the areas of: content curation and marketing, social media marketing, constituent communications, admission marketing, development/fundraising marketing and communications, public relations, crisis communications, website strategy and oversight, executive communications, internal communications, video marketing, writing, editing, proofreading, collateral development, and more. Also a member of the School's Leadership Team. 

*Built the Marketing & Communications department from the ground up. 
*Developed and instituted standard operating procedures, and traffic and organizational techniques to manage the department’s robust workflow. 
*Founded the School’s guest blog, CESJDS Links, podcast, the CESJDS Pawdcast, and social media ambassador program, the Social Squad. 
*Produced, in conjunction with teammates, over 600 marketing and communications print and digital pieces, for 20 departments and divisions, in 6 years. 
*Point person for content curation and flow, and dissemination on all channels—mostly digital and some print.
*Lead all internal and external communications and related crisis planning during Covid-19 pandemic.

Director, Marketing & Communications

Solar Electric Power Association

Day-to-day and strategic driver of the Marketing department, including a seat on the organization’s senior leadership team. Developed and executed an organization-wide marketing plan advancing SEPA’s identity and broadening awareness including: product marketing, collateral development, online presence, social media, event marketing, and measurement. Promoted twice during four-year tenure from Manager to Senior Manager to Director. 

*Started SEPA’s new media program including social media, SEO, and Google Analytics.
*Planned for and managed SEPA’s presence at solar industry events of up to 25,000 attendees including booth design, branding, and membership promotion.
*Managed the organization’s website redesign from discovery and constituent research through launch.

Director, Marketing

Rose Financial Services

Managed all on/offline marketing activities including social media, community and industry relations, direct mail, and publicity. Drafted technical proposals. Facilitated the recruitment process from resume selection through the offer stage.

*Integral in securing placement in the Black Book of Outsourcing.

Marketing & Recruiting

Lebhar-Friedman

Produced multi-day Continuing Medical Education (CME) and B2B retail meetings of up to 450 including: onsite management, program development and speaker recruitment, event marketing, site selection, contract negotiation, P&L management, and sponsorship. 

*Employed creative tactics to carefully manage the budget of each event during a significant downturn in the publishing industry.

Program & Conference Manager/Events Manager

Cohn & Wolfe

Served as day-to-day contact on Ford Technology, Panasonic Toughbook, and confidential corporate accounts including: secured coverage in business and vertical publications, and daily newspapers, editorial calendar management, event planning and marketing, product loan program coordination, and speaking opportunites. 

*Top-tier placements included USA Today and The Washington Post.

Account Executive

American Advertising Federation

Managed marketing activities for a lean and busy advertising trade organization including: coordination of The Ad Expo trade show, promotion of the ADDY Awards, production of the corporate newsletter, and responsibility for multiple corporate member accounts.

*Promoted from Coordinator to Manager in 4 months.

Marketing Manager

Doceus, Inc.

Performed internal and external marketing and communications duties including: proposal writing, press release development and distribution, event planning and promotion, and award submissions.

Corporate Communications Coordinator

20+ years of integrated communications experience including marketing, strategic planning and execution, and digital media. Proven leadership abilities and outstanding organizational and people management skills.  Excellent record of exceeding performance goals due to consistency in enthusiasm, creativity, detail orientation and multi-tasking.

Specialties: Marketing Strategy & Planning, Content Strategy, Social Media Strategy & Management, Digital Communications, Program Development & Execution, Brand Development & Messaging, Partner/Client Relations

taplio

The Battle

Brendan Schneider

Laurie Ehrlich, MBA

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