SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Sparhawk Academy

Headmaster

Catholic Schools Office (Archdiocese of Boston)

Associate Superintendent of Enrollment Management & Marketing

Catholic Memorial School

Director of Enrollment Management

Director of College Counseling

The Cannonball Foundation

The Cannonball Foundation shapes lifelong learners and leaders through the joy of baseball. In partnership with a national network of NCAA and MLB coaches and players and college admissions leaders, Cannonball encourages student-athletes to embrace their strengths and purpose as a person-first, player second.

Founder, Executive Director 

St. Sebastian's School

Associate Director of College Counseling; AP History Teacher; Varsity Baseball Head Coach 

Advancement Associate

Cushman & Wakefield

Capital Markets Group

Groton School

Teacher/Varsity Baseball Coach

Michael became Sparhawk Academy’s second Headmaster in July 2023. Originally from a suburb of Philadelphia, he received his secondary education at The Lawrenceville School in Lawrenceville, New Jersey. In 2005, he graduated cum laude from the College of the Holy Cross, where he also earned placement on the Division 1 All-Patriot League Baseball Academic Team for his performance on the field and in the classroom. He received a master’s degree in organization and leadership in 2013 from Columbia University’s Klingenstein Center, a premier professional learning program for independent and international school educator-leaders, and completed the University of Southern California’s Rossier School of Education’s highly regarded Leadership in Enrollment Management Program in 2020.

Prior to Sparhawk, Michael served as Associate Superintendent of Enrollment Management and Marketing for the Archdiocese of Boston’s Catholic Schools Office. Previously, he was Director of Enrollment Management and College Counseling at Catholic Memorial School in West Roxbury, MA. Prior to Catholic Memorial, Michael taught History courses, including Advanced Placement Government and United States History, and Theology in addition to performing various advancement, admissions, college counseling, and varsity athletic coaching roles at St. Sebastian’s School and Groton School.

From 2010 – 2018, Michael was Executive Director of The Cannonball Foundation, a nonprofit he founded to provide leadership programs with partner independent secondary schools, colleges, and community organizations nationwide to elevate the role of character and personal growth in the college athletic recruiting experience. In 2012, he was honored by the NCAA and Buick as a former college athlete who excelled at their sport and has made valuable contributions to their community. Michael has been featured by ESPN, National Public Radio, Forbes, The Enrollment Management Association, and Coaching Management magazine on topics related to college admissions, secondary school enrollment marketing, and athletic recruiting. 

Michael Schell

taplio

The Battle

Brendan Schneider

Michael Schell

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?