SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

FACTS

I help schools within my territory envision their future, architecting systemic structures to solidify their financial foundation.  FACTS improves the revenue capture success of faith-based and private schools with its distinctively school-controlled platform which, when implemented as recommended, can successfully capture 99+% of tuition and fee revenue at no cost to the school and without hidden service fees! Using a consultative approach, faith-based and private school leaders can develop a strategic "blueprint" to support an institutional advancement mindset, enabling them to achieve their financial targets and advance their schools toward sustainability.

Regional Vice President

Seton Hill University

Taught undergraduate Introduction to Computer courses, and graduate courses in the Instructional Design & Technology program.

Adjunct Professor

Diocese of Greensburg

Led the 17 schools of the Catholic Diocese of Greensburg in the areas of advancement (marketing, development, asset management, enrollment and retention) expertise, and generate Diocesan financial aid funds through development activities (grantwriting, special events, major gifts and appeals).  Coordinated the yearly diocesan financial aid application process for over 4,000 families at the time.

Director of Marketing & Development - Office for Catholic Schools

Concurrent with the position of Director of Marketing and Development, led the Scholarship Partners Foundation, raising over 3/4 of a million dollars annually for financial aid funds in the Catholic schools of the Diocese of Greensburg.  Developed significant knowledge about and experience with the Educational Improvement Tax Credit Program in the Commonwealth of Pennsylvania.  Won several awards due to innovative strategies and constructs developed to grow donor base.

Coordinator - Scholarship Partners Foundation

Produced and hosted the award-winning radio newsmagazine, Accent on the Air

"Accent on the Air" - Host and Producer

Saturn (Day Automotive Group)

Developed follow-up system for customers that was adopted and implemented by the Saturn Corporation in 1995.

Sales/Service Consultant

WDSY-FM

Public Affairs Director and overnight announcer for #3 radio station in the Pittsburgh market at the time.

Public Affairs Director/On-Air Talent

WDUQ-FM

Plan, excute and guide the transformation of Pittsburgh's NPR affiliate station with a patchwork of new music, jazz, classical, ethnic and specialty programming to a professionally-staffed consistent format of news and jazz.  Was the most listened to public radio station in Pittsburgh until station was sold by Duquesne University in 2011.  It was during this experience that I discovered the importance of retaining audience in order to grow audience, forming the basis for growing school enrollment by first emphasizing retention.

Program Director

St. Winifred School

Taught upper grades in Math/Algebra, Science and Health

Teacher

WSHH-FM

Production Director

I help schools envision their future, architecting systemic structures to solidify a school's financial foundation.  FACTS improves the revenue capture cycle of faith-based and private schools with its distinctive  school-controlled approach to tuition and fee processing with Actively Managed Payment Plans, and helps to easily determine financial need and allocate financial aid and scholarship funds through Grant and Aid Assessment.  When implemented as recommended, FACTS’ Financial Management tools can successfully capture over 99% of tuition and fee revenue at little or no cost to the school and without hidden service fees!  Using a consultative approach, faith-based and private schools can then continue to develop and create frameworks to support an institutional advancement mindset, enabling them to attain their financial targets.

When integrated with FACTS' Student Information and Learning Management Systems, schools can provide families with a single sign on experience, beginning with online application and enrollment on the school's Web site, and connect to FACTS' administrative, communicative, and financial information systems.

taplio

The Battle

Brendan Schneider

Mike Ziemski, M.Ed.

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