SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Gould Academy

I lead Gould's marketing and communication strategy to facilitate connections between the Admission and Development teams and prospective students, alumni, and donors. Our three-person Communication team works to showcase Gould's unique qualities by crafting compelling stories and focusing on the specific messaging needs of each of our audiences.

Director Of Communications

Freelance Marketing and Creative Services

I help businesses communicate with their customers, employees, and shareholders in ways that get attention and spur action.

Self-Employed

Hatch Cove Homeowners Group

Secretary

Carrabassett Valley Academy

My role at CVA was to drive results for Admissions, Development, and Auxiliary Programs. Some of the highlights of my experience in this role include:
-Create and execute the marketing plan. From daily social media posts to annual budgeting, I collaborated extensively with others to help achieve our fundraising and enrollment goals, which were both met in 2020 and 2021. The winter weekend program also enjoyed a record amount of participation, with athletes ages 7-19 in four different programs.
-I served as the “stage manager” during our live online fundraising event in February 2021, helping CVA raise over $150k for the scholarship fund.  This was the first live online event for CVA, and our team learned new skills and overcame obstacles to achieve our goals.
-I migrated CVA’s website from the old Blackbaud system to the new Blackbaud system in 2020.  I coordinated closely with Blackbaud consultants and our Director of Enrollment to bring the new Enrollment Management System online.  I also coordinated closely with Blackbaud consultants and our Assistant Director of Development to migrate to Raiser’s Edge NXT.

Director of Marketing and Communications

Hammond Lumber Company

---Support the advertising needs of corporate-level managers, department heads, salespeople and managers for all 21 stores throughout Maine. Communicate via email, text, phone, and in person.

---Deliver updates to the management team about 6-8 times/year showing recent marketing department activities such as new ads, upcoming event status, and needs. This has involved PowerPoint slides presented in person with printed copies for about 30 attendees.

---Lead committees for special projects related to marketing, events, and customer service. Most recently this included leading an internal team of about 8 people to host a tradeshow for building contractors. About 115 vendor booths and about 1000 contractors attended our show in May 2018.

---Communicate with freelance graphic designers, including idea conception, edits, timelines, and approvals.

---Work with the store managers to plan and host events. “Lunch and learn” contractor BBQ's, new product presentations, architect continuing education seminars, open houses for retail customers, etc.

---Coordinate, plan and execute co-op budgets and marketing planning with vendor reps and their marketing departments.

---Update our WordPress website - developed by an agency and then maintained in-house with focus on SEO and user experience.

---Drupal website - I worked with a small team to create the first version of our company’s intranet in 2014. Salespeople were storing price pages and delivery schedules in their inboxes with no mind for the maintenance of them. The intranet brought centralized organization to our company.

---Buy and design digital ads

---Buy and design newspaper and magazine ads

---Create concepts for TV and radio ads, including approval of scripts.

---Coordinate sponsorships & partnerships in the community

Marketing

Kenneth Workman Youth Sports Program

Volunteer board member since 2009.  Treasurer since 2011.

Treasurer

Messalonskee Youth Cheerleading

Coordinator for Fall recreational cheering program for PK - 6th Graders.  Coordinator for Winter recreational competitive cheerleading team for K-5th Graders.  Volunteer coach with a strength in adminstration of the program and dance/cheer choreography.

Coordinator & Coach

North Coast All Stars

Coach of the Sparkles team, ages 3-4
Assistant Coach of the Youth I Regional team, ages 6-9.

Coach

Studio One for Dancers

Hip Hop / Jazz teacher and Assistant Teacher to the owner/teacher for tap & jazz ages 5-15.

Dance Teacher

Messalonskee High School

Fall coach: Responsible for a group of about 15 girls to cheer at football games and also organize the volunteers, decorations, tickets, and music for the Homecoming Dance.
Winter coach: Responsible for a group of about 15 girls to cheer at basketball games.  Also choreograph the routine, create music and compete at 2-3 competitions in the winter.

taplio

The Battle

Brendan Schneider

Sarah Krizo

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