SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Truth Tree

As the Principal at Truth Tree, our team and I help schools get attention, build value, and enroll more students with our multi-award-winning digital marketing strategies. 

Our digital marketing services for schools include pay-per-click (PPC) in the form of search engine marketing (SEM)-Think: Google Ads and social media marketing (SMM)-Think: Facebook Ads.

Our services also include rank-accelerating search engine optimization (SEO), to ensure they are found organically.

When a prospect enters your funnel, let our email marking and admission funnel move them from inquiry to enrollee.

Finally, our content marketing is second to none We will conceive, create, and distribute content that helps families and showcases your thought leadership.

Founder & Principal

Green Acres School

Director of Admission and Enrollment Management

Christ Episcopal School Rockville MD

Director of Admission and Marketing

St. John's Episcopal School

Director of Admissions, Marketing, and Financial Aid

Hill Top Preparatory School

Associate Director of Admissions; Director of Marketing

🏫🚀📈Digital marketing strategist for schools.

How parents and students search for and choose schools is constantly evolving. 
As a part of that evolution, you must know how to engage them and engage WITH them.
Are you? 

Are you doing all the things to attract and enroll “best-fit” families? 

There are many questions, but this was THE question I constantly asked myself as an independent school director of marketing, admission, communication, and enrollment management (and those were just my official titles).

As a former teacher and administrator, I understand what it’s like working in an independent school. I know the negative impact “wrong-fit” families can have on a school community. I’ve been in the board room when the powers that be demanded higher numbers while cutting the marketing budget.

To truly understand education marketing, you have to live it.

Today, as a digital marketing agency owner, I have a unique skill set and perspective primed to help schools and educational organizations achieve their ultimate enrollment.

If your school needs:

➡️ More visibility

➡️ Compelling brand awareness

➡️ Higher quality inquiries and applicants

➡️ Specific enrollment goals met (Think: more boys in 5th grade or full-pay students in high school)

I can help.

A partnership with my company, Truth Tree, means you’ll work with experienced school managers and digital experts.

When you're ready, I'd love to hear from you. trevor@truthtree.com

𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀
Digital Marketing | Education Enrollment | Digital Marketer for Schools | Enrollment Management | Admissions | Communications | Financial Aid | Net Tuition Revenue | Retention | SGE | AIRO | SEO | Google Ads | SEM | PPC | Social Media Marketing | Private Schools | Charter Schools | Independent Schools | Higher Education | Horse Dad | Plant Daddy | Ski Bum | Golfer | Philly Sports F(Ph)anatic | Delco Native | Audio Book Listening Dog Walker

Trevor Waddington M.Ed.

taplio

The Battle

Brendan Schneider

Trevor Waddington M.Ed.

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