SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Ted Fluck

Philips

With this new role I will work to develop and measure the effectiveness of the Lead Management sales training, strategies, and techniques leading to increased sales velocity and revenue generation. I am responsible for developing and implementing a plan which will result in the consistent use of an aligned sales business acumen and sales process methodology at all levels of the US Lead Management commercial organization to achieve predictable sales results and sustainable growth. My goal is to enhance the business acumen of the Lead Management sales team to ensure a strategic and customer-centric approach, ultimately contributing to increased sales revenue, improved customer satisfaction, enhanced therapy awareness, and strengthened market position within the Image Guided Therapy, Lead Management Division.

Sales Excellence, Lead Management - IGTD

Dynamic Sales Teams

As a leader of high-performing sales and marketing teams,  I have learned firsthand the importance of creating dynamic sales and revenue strategies. In today's fast-paced market, staying attuned to the latest customer needs and preferences is essential, accurately identifying target markets and developing pricing models to maximize profitable opportunities. Crafting a well-defined sales strategy is important, monitoring its progress and systematic evaluation is crucial for any business looking to succeed in this competitive environment.

High Performing Teams Consulting

I am passionate about helping companies reach their potential, and I am dedicated to staying ahead of the curve when it comes to sales and marketing trends. I aim to continue using my knowledge and experience as a consultant to provide the most up-to-date strategies and advice. I believe that with the right guidance, sales and marketing teams can achieve success and create a prosperous future. 

If you want to learn more about my work or collaborate on a project, please don't hesitate to reach out. I'm always open to new opportunities and ideas. Thank you for taking the time to learn more about me and my work. I look forward to hearing from you.

Writer

Independent School Management

Executive Director for the Health Insurance and Consulting / Professional Development Sales Teams. Led the Marketing team to ensure seamless transition of lead conversion through our social media, newsletters, blogs, and webinar presentation channels.
Achieved double digit growth of the organizations membership through a complete re-design of value proposition as well as an increase in attendees to all professional development events both virtually and on-site. Hired and developed sales managers and leaders of our product lines building a high-functioning and dynamic team.

Executive Director Of Sales And Marketing

Responsible for the all revenue growth, corporate relationships and business development for the ISM Team. ISM is dedicated to the advancement of school management. We provide creative strategies by combining extensive research, proven management techniques, and personalized service to school leaders. 

ISM is the premier professional development organization for private and independent schools both in the US and abroad. We offer dozens of School Year Workshops throughout the US as well as a fully comprehensive administration training in our Summer Institute. We tailor consulting for Boards, School Heads, Capital Campaigns as well as Scheduling and Faculty Evaluation and Development.

Director of Sales and Business Development

Ascend Clinical

Led the National Sales Team for Ascend Clinical Laboratory. We are the nation’s leader in ESRD laboratory testing for independent dialysis providers. Our clients include independent dialysis facilities and medium to large dialysis clinics including hospital based facilities throughout the United States and its territories.We run a state-of-the-art laboratory optimized for ESRD as well as environmental testing. Ascend specializes in personal service that has recently provided us with an above 98% satisfaction rating among our clients.  We are constantly striving and working with our partners to develop methods that significantly reduce laboratory testing costs. This necessitates our being innovators in the field, inventing, reinventing, and introducing newer and more effective ways to meet the increasing levels of care expected for your patients.

National Sales Manager

HomeChoice Partners

Managed over $35 Million in annual profit for the Northeast Region's 6 pharmacies and direct reports for HCP now owned by BioScrip®, Inc.. BioScrip® is a leading national provider of infusion and home care management solutions. BioScrip partners with physicians, hospital systems, facilities-based providers, healthcare payors, and pharmaceutical manufacturers to provide patients access to post-acute care services. BioScrip operates with a commitment to bring customer-focused pharmacy and related healthcare infusion therapy services into the home or alternate-site setting. By collaborating with the full spectrum of healthcare professionals and the patient, BioScrip provides cost-effective care that is driven by clinical excellence, customer service, and values that promote positive outcomes and an enhanced quality of life for those it serves. BioScrip provides its infusion and home care services from over 80 locations across 29 states.

Regional Sales Manager

Gambro Renal Products

After a successful campaign as a top sales representative, Ted was promoted to manage the northeast sales capital equipment team.  Gambro is a global medical technology company and a leader in developing, manufacturing and supplying products and therapies for Kidney and Liver dialysis, Myeloma Kidney Therapy, and other extracorporeal therapies for Chronic and Acute patients.

North Region Sales Manager

First Command Financial Services

Won numerous awards with First Command and worked with other broker dealers as well. The earned awards include Eastern Division New Agent of the Year, Region New Agent of the Year, Gold Level Sales and Ruby Level Leadership. First Command’s mission – coaching those who serve ein their pursuit of financial security – hasn't really changed in the ensuing years. Our focus continues to be on building trusting Client-Advisor relationships by meeting face-to-face with service members, federal employees and their families to learn what’s important to them, helping them establish meaningful and specific goals that reflect their values, and then constructing comprehensive financial plans for protecting their loved ones and pursuing their goals.

District Manager

US Army

Airborne
AirAssault
Combat Lifesaver
Unit Movement Officer (logistical certification)

Captain - Head Instructor / Tactical Officer, Engineer Officer Basic Course 2001-2002
1LT - Headquarters, Headquaters Company Executive Officer, Platoon Leader
Germany and Delpoyed KFOR2B Kosovo 1999-2001
2LT - V Corps STB Assistant Operations Officer (S3) 1998-1999

Officer

With over 25 years of experience in leadership development, sales, and marketing, I have a proven track record of building and leading dynamic teams that achieve superior results. I have held various positions of authority in sales, executive leadership, and marketing, and I have won numerous awards at every level for my performance and leadership.

As a Sales Excellence Leader, I help organizations align their sales teams to the corporate mission for optimal outcomes. I leverage my expertise in sales strategy, customer segmentation, client and sales centric processes and data analytics to create and implement solutions that increase sales velocity and total revenue goals. 

I am passionate about sharing my knowledge and insights with others. I have written and published several best-selling books on sales and marketing, and I regularly conduct webinars and workshops on various topics related to sales and marketing. My mission is to help companies reach their potential and stay ahead of the curve in this competitive and fast-paced market. I enjoy spending time in the woods and at our lake house with my wife, four children, and goldendoodle.

Fractional CRO / Consultant / Talent Acquisition

As a leader of high-performing sales and marketing teams,  I have learned firsthand the importance of creating a dynamic sales strategy. In today's fast-paced market, staying attuned to the latest customer needs and preferences is essential, accurately identifying target markets and developing pricing models to maximize profitable opportunities. Crafting a well-defined sales strategy is crucial for any business looking to succeed in this competitive environment. 
I've built and led sales and marketing teams for years and recently fulfilled my goal of writing and publishing several books about my experiences. I am taking my passion one step further by working with sales and marketing organizations – helping them achieve their high-performance potential today. 
Many of my strategies, successes, and failures are discussed in my ebooks; I hope they help with the decisions you make moving ahead, and may my guidance prove insightful, impactful, and profitable.

taplio

The Battle

Brendan Schneider

Ted Fluck, MSL

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