Brent Adamson is a world-renowned researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. 

He is the Co-Founder of both A to B Insight, a B2B sales and marketing research, advisory, and training company, as well as Co-Founder of Qoos, providing B2B sellers micro-guidance and AI-guided coaching, seamlessly embedded within HubSpot CRM.

Brent's next book, The Framemaking Sale, is available Sept. 9, 2025.

Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry changing The Challenger Sale and The Challenger Customer.  He is also a frequent contributor to well-known business publications, including the Harvard Business Review, featuring his recent articles, “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.” 

Across the last 19 years, Brent has been privileged to work with some of the greatest thought leaders in B2B and B2C sales and marketing, building and leading exclusive communities of highly progressive commercial executives.  Known as a world-class facilitator and speaker, Brent has presented to tens of thousands of commercial leaders both in-person and virtually all over the world, ranging from executive leadership teams to large keynote audiences.  

Especially well known for his passion for “productive disruption,” Brent served as the “chief story teller” for CEB, now Gartner’s, sales, marketing, and customer service practices from 2003 to 2022.  Across that time, Brent’s research has focused most closely on the critical, boundary-spanning intersection of selling and buying, seeking to understand the rapidly changing nature of effective commercial collaboration.  Most recently, Brent and his colleagues at CEB, now Gartner, have introduced industry-leading concepts such as Buyer Enablement, Sense Making, and Customer Decision Confidence. 

A native of Omaha, Neb., Brent joined CEB, now Gartner, from the University of Michigan’s Ross School of Business where he received his MBA with distinction. Prior to that, he served on the faculty of Michigan State University as a Professor of German and Applied Linguistics. In addition to his MBA, Brent holds a B.A. with distinction in political science from the University of Michigan along with M.A.s in political science and German, and a Ph.D. in applied linguistics from the University of Texas. Brent resides in Leesburg, VA with his wife, two daughters, and rescue dog.

Brent Adamson

Quest Software

Marketing Communications Senior Advisor

Binary Tree - Powering Enterprise Transformations

I have held a few different titles in my time at Binary Tree but my core emphasis has always been to develop marketing content and collateral that provides a clear and compelling case for buying Binary Tree enterprise email, directory and server migration software and services.

Senior Manager, Content Marketing

Wolcott Group

A messaging, ERP and identity management-focused consulting firm and developer of the Automated Deployment Toolkit and ClientSync software products for IBM Lotus Notes and Domino.

Accomplishment Highlights:
•  Revitalized the brand with a new company logo, product logos, web site, and sales collateral
•  Developed thought leadership program to promote new offerings and focus on information security

Director of Marketing

Technology Marketing Consultant

Clients included NeTeam, NeTeam AVI, Bizfon, Xteric, 4TechWork and ProSource Solutions.

Accomplishment Highlights:
•  Developed new messaging and all new communication tools for NeTeam
•  Authored a NeTeam report on wireless in healthcare that won a Bitpipe 2004 White Paper Award
•  Developed new information architecture and content for IT staff augmentation firm, 4TechWork

Independent Technology Marketing Consultant

Secant Technologies / Acero

Managed the launch of the ModelMethods software brand, a model-driven software development platform, as well as the rebranding as Acero when the company merged with a spin-off from Incyte Genomics.

Accomplishment Highlights:
•  Influential in securing Crossroads A-List and Frost & Sullivan Product Innovation awards

DigitalDay

This web development firm changed its name from Mozes Cleveland to Digital Day when it was merged with Quest4mation in March 2000. I managed the web development projects for the Sherwin-Williams account among others.

Sr. Project Manager

Econex

This startup was a joint venture of Nova Corp., KeyBank and FirstEnergy that launched an SaaS eCommerce platform on KeyMerchants.com before being acquired in total by Nova Corp.

Telxon Corporation

Telxon was the original developer of the gun-shaped wireless handheld barcode-scanning computers you would see in Walmart stores. Telxon was acquired by Symbol Technologies, which was later acquired by Motorola. I also developed marketing communications for Telxon subsidiaries Aironet (now the enterprise WiFi brand of Cisco), Itronix, and Metanetics.

Director of Marketing Communications

Basicomputer Corporation

Basicomputer was a large regional dealer of PCs from IBM, Apple, and HP.  Basicomputer was acquired by Future Now.

Manager of Marketing and Advertising

Dan has multiple decades of B2B tech marcom and content marketing experience for software companies, hardware manufacturers, and systems integrators. Dan has received multiple corporate awards for excellence in marketing communications and has authored many case studies, presentations, videos, webinars, webpages, white papers, and other content instrumental in propelling the marketing and sales of technology solutions.

taplio

The Battle

Brent Adamson

Dan Alsip

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?