Brent Adamson is a world-renowned researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. 

He is the Co-Founder of both A to B Insight, a B2B sales and marketing research, advisory, and training company, as well as Co-Founder of Qoos, providing B2B sellers micro-guidance and AI-guided coaching, seamlessly embedded within HubSpot CRM.

Brent's next book, The Framemaking Sale, is available Sept. 9, 2025.

Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry changing The Challenger Sale and The Challenger Customer.  He is also a frequent contributor to well-known business publications, including the Harvard Business Review, featuring his recent articles, “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.” 

Across the last 19 years, Brent has been privileged to work with some of the greatest thought leaders in B2B and B2C sales and marketing, building and leading exclusive communities of highly progressive commercial executives.  Known as a world-class facilitator and speaker, Brent has presented to tens of thousands of commercial leaders both in-person and virtually all over the world, ranging from executive leadership teams to large keynote audiences.  

Especially well known for his passion for “productive disruption,” Brent served as the “chief story teller” for CEB, now Gartner’s, sales, marketing, and customer service practices from 2003 to 2022.  Across that time, Brent’s research has focused most closely on the critical, boundary-spanning intersection of selling and buying, seeking to understand the rapidly changing nature of effective commercial collaboration.  Most recently, Brent and his colleagues at CEB, now Gartner, have introduced industry-leading concepts such as Buyer Enablement, Sense Making, and Customer Decision Confidence. 

A native of Omaha, Neb., Brent joined CEB, now Gartner, from the University of Michigan’s Ross School of Business where he received his MBA with distinction. Prior to that, he served on the faculty of Michigan State University as a Professor of German and Applied Linguistics. In addition to his MBA, Brent holds a B.A. with distinction in political science from the University of Michigan along with M.A.s in political science and German, and a Ph.D. in applied linguistics from the University of Texas. Brent resides in Leesburg, VA with his wife, two daughters, and rescue dog.

Brent Adamson

How may I be of service to you and even more so, of value to you?

My WHY is making a difference in the lives of others by supporting & contributing to their success which leads to a greater cause.

HOW I make this happen is by clarifying information so it’s understandable for others. This allows them to make better decisions and move in the right direction to best suit their needs.

WHAT I ultimately bring are solutions that you can trust and count on wrapped inside a trustworthy relationship.

Allow me to take you back to 2014. I was facing the challenge of prospecting for new business in one of the country’s most competitive markets. I secured over $1.3 million in new business by integrating the use of social, authenticity and giving a rip.

The greatest fulfillment in life is when I give back to others. We live in a technology-driven world. However, the foundations of all we do are built on human-to-human interaction.

How are you standing out? Today’s buyer being digitally savvy, is armed with instant access to information on Google and pre-screens salespeople based on what they find online.

Buyers have the ability to weed out salespeople via social outlets before they even meet. 

Salespeople must position themselves as helpful experts. Being helpful and being seen as an expert becomes a catalyst in changing the perception of how salespeople are viewed.

In a post-trust sales world, how are you building trust and credibility?

My promise of value, there's no BS, and no fluff. All heart. All of this delivered through the lens of a true practitioner. 

Becoming REAL, RELEVANT and RELATABLE matters more than ever. 

- A heartfelt & human social presence invites conversation
- Infusing trust into every phase of the selling process matters
- Creating authentic relationships matter
- Relationship funnels fuel sales funnels
- A personal value framework matters
- Recharging and reactivating relationships matters

I envision a sales world where authenticity, integrity and trust are brought to the forefront.

With a servant mindset, you can expect me to bring my heart, my spirit, extreme focus, and dedication; all supported by a deep understanding of what a day in the life of a sales professional is like.

I do this because I care. I do this because it makes a difference. I do this because I give a rip about the sales profession.

Are you ready to refuel, restore and reboot your sales results?

Remember... Soft skills drive hard dollars.

My commitment is to help your sales team grow sales revenue the right way. Always here to serve. 805.907.5947

Larry Levine

A huge shout to my friend James Laughlin for pouring his heart into this wonderful book, "Habits Of High Performers" Ripped bookmarks, highlighted pages and I am only through chapter one. 

A huge over-arching theme... Align head and heart. It's so good to see James Laughlin partner up with my friend Davin Salvagno and the team at Maison Vero to bring his book to life.

Honored to have him on the Selling From the Heart podcast as well. Stay tuned for this episode to drop. It's a must watch or listen to.

In a world of empty suits, I’m leading a movement of authenticity, integrity, and trust inside the sales profession

Quite often, relationships in sales are frequently talked about but rarely examined.

There are way too many salespeople and sales leaders who assume they're stronger than they really are.

I believe many in sales are operating under a dangerous assumption... My client values this relationship as much as I do.

Take the challenge at the end of this article and let me know what you learn.

#sellingfromtheheart #sellinginaposttrustworld

“The biggest mistake you can make in a relationship is taking your partner for granted.” Tony Gaskins As we start off our time together, I encourage y

Open article: Do Your Clients Value the Relationship as Much as You Think They Do? by Larry Levine • 11 min read

Do Your Clients Value the Relationship as Much as You Think They Do?

One of the biggest challenges in sales isn’t competition, it’s the noise.

Gotta love this Napoleon Hill quote, 

“Opinions are the cheapest commodities on earth. Everyone has a flock of opinions ready to be wished upon anyone who will accept them.”

Advice from managers, opinions from colleagues, feedback from customers, and all the commentary from the so-called LinkedIn experts.

Everyone has an opinion about how you should sell.

I say, respect the opinions of others, but never surrender ownership of your judgment.

Great sales professionals listen, stay curious, and they gather perspectives.

They filter everything through their own experience, values, and goals.

No two days are the same.

If you try to follow every opinion, you’ll lose the one thing that makes you effective, and that's your authentic selling style.

Consider advice carefully, weigh it against your purpose, and apply what serves your clients and your integrity.

The best sales professionals develop clarity, conviction, and independent thinking.

It's those three things that becomes the compass that guides every conversation, every deal, and every relationship.

#sellingfromtheheart #sellinginapostrustworld

Whether you're an executive leader, a sales leader or out in the field making it happen... Allow these to sink in for a moment.

Just saying... #sellingfromtheheart

Change... Without it not much happens.

Change is scary and unsettling, but does it have to be that way?

The legendary Stoic, Marcus Aurelius reminded you, 

"Nothing could exist without change."

Change isn’t just disruption, it’s the opportunity for growth.

Without change...

- Your thinking becomes stale
- Your conversations become transactional
- Your value becomes replaceable

When you're willing to lean into change, something powerful happens.

You grow, you sharpen how you serve clients, you deepen your conversations, and most of all, you evolve from sales reps to trusted sales professionals.

I believe your clients crave sales professionals who adapt, grow, and show up differently.

Growth in sales begins with personal growth.

When you commit to improving how you listen, how you serve, and how you build authentic relationships, you create the trust that drives long-term business success.

#sellingfromtheheart #sellinginaposttrustworld

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The Battle

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Larry Levine

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Larry Levine's LinkedIn Performance

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