Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Vice President Revenue Management and Distribution Strateggy

In this role, I am responsible for the overall commercial strategy, managing multi-year technology investments, creating new products, and all third party channels.  

☑  Strategy & Finance - Develop and execute Commercial and Marketing Strategy | Manage P&L for all commercial functions

☑ Technology & Product - Own technology investment decisions and products covering MarTech, FinTech, On-Property, and Global & Inside Sales

☑ Distribution - Lead global Third Party Strategy, Negotiations, and Operations

☑ Inside Sales - Manage Corporate and Group RFP Operations

Vice President ★ Global Distribution and Commercial Strategy

I was promoted to develop a strategy for multiple internal Global Sales products and Inside Sales vendors as well as leading the Distribution function. 
 
☑ Products: Proprietary RPA based Rate Loading | Proprietary AI and RPA based RFP response | B2B Payments solutions 

☑ Vendors: Lanyon, CVENT, Salesforce, TreviPay, among others

☑ Distribution: Online Travel Agencies (OTA), Global Distribution Systems (GDS), Wholesale, and Affinity

Senior Director ★ Product and Distribution

I was recruited to lead the planning, prioritization, and management of all commercial technology projects. In this role, I managed a team of 6 Product Owners in a matrix environment using an Agile framework. I was also the business owner for the Property and Rates Management System (PMS & RMS), where I worked with the product and engineering teams to introduce new capabilities for Revenue Management, Loyalty, and International teams.

Director ★ On-Property Technology & Business Planning

Mars

I oversaw the strategy for the product line in the B2B segment, which provided workplace drink solutions to businesses. In this role, I managed a cross-functional team made up of product strategy, merchandising, marketing, sales, and customer experience personnel. I drove the transformation of the merchandising strategy to focus on improving the customer experience, brand awareness, end-user feedback, and category management.

Product Manager ★ Mars Drinks Global Marketing (now Lavazza Professional)

I helped create and execute strategic plans that improved supply chain flexibility and adjusted to demand volatility for the miniature and fun-size chocolate product lines. This improved the cash position, forecasting accuracy, and production line availability.

Strategy Manager ★ Mars Chocolate Supply Chain

Target

Organizational Performance Improvement Consultant - Intern

GEICO

I was recruited to the position and quickly completed the company’s prestigious leadership development program. Throughout my 4 years with the company, I held multiple roles on increasing responsibility and scope and demonstrated success across multiple areas, including process re-engineering, Lean Six Sigma, pricing and product management, and call center operations.

Leadership Roles 

SENIOR STRATEGY & TRANSFORMATION EXECUTIVE ➞ I am an accomplished senior business leader with proven success in developing strategic plans and shepherding investments to meet short and long-term business goals and drive revenue growth.

Throughout my career, I have managed cross-functional teams across enterprise-wide projects that improved profitability and  customer experience. My most recent success can be seen with Choice Hotels, where I have 7 years of progressive leadership experience including ownership of multiple P&Ls. 

As a Vice President, I add value by placing a strong focus on aligning product, marketing, and sales teams.  

****************************************************

KEY AREAS OF FOCUS

☑ Strategic Planning & Execution
☑ Marketing & Growth Strategy
☑ Product Management
☑ Go-to-Market (GTM) Execution
☑ Portfolio Management & Tech Enablement
☑ Agile Development Operations
☑ Enterprise Project Management
☑ Executive Leadership Reporting 
☑ Negotiations
☑ P&L Management & Cost Control

****************************************************

I’m open to expanding my network and connecting with other professionals. I can be contacted at: 

➞ EMAIL: abhijitpatel@hotmail.com


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