Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

G6 Hospitality LLC

Head of ecommerce for G6 Hospitality, a Blackstone company, and parent company of Motel 6
● Leads team overseeing online customer acquisition, including the brand websites,
mobile app, paid digital channels, search engine optimization, email marketing, and
online travel agencies, including Expedia.com and Booking.com

Vice President / Head of Digital Marketing and eCommerce

Forbes Communications Council

Member & Contributor

Recruiter.com (Nasdaq:RCRT)

Recruiter.com is a hiring platform with the world’s largest network of recruiters. We empower businesses to recruit talent faster with AI (artificial intelligence / ML / machine learning) SaaS-based matching technology and virtual teams of recruiters.

Head of marketing for Recruiter.com & Mediabistro.com, providing a subscription-based AI SaaS technology solution to help companies grow more effectively
●	Leads team overseeing all aspects of marketing, including paid digital advertising, email marketing, content marketing, and public relations 
●	Created company strategy for significant growth of leads in order to fuel sales funnel, using paid digital marketing, SEO, content marketing, email marketing, webinars, trade shows, influencer marketing, and website optimization, including AB testing 
●	Serves as a spokesperson to the media for the company

Senior Vice President / Head of Marketing

NEA Member Benefits

Head of product, digital, and brand marketing for a benefits company providing financial services, insurance, and travel and discounts products to over 3 million members.

Head of Product & Digital Marketing

Copeland Coaching

Angela is the host of the Copeland Coaching Podcast, an international podcast covering business topics from leadership to careers and business.

Podcast Host

Copeland Marketing Services

Marketing strategy and implementation services for B2C and B2B clients
●	Clients: Merry Maids, Cantu Pest Control, American Home Shield, RedRover Sales & Marketing, BOLD, Emerge Memphis, Multicultural Career Expo, Memphis College of Art, Commercial Appeal, UT, MULYP, Loeb Properties
●	Managed contract employees, including social, creative, podcast, and tech
●	Established remarketing program for Merry Maids, a $330M home services brand, for former customers & lost leads. 
●	Campaigns for Emerge Memphis (a tech incubator) & RedRover (an agency) & SEO audit for Loeb Properties (a real estate co.) 
●	Designs and implements lead generation strategy, including email marketing, SEO, SEM, social media marketing, & sales funnel optimization
●	Designs and executes brand marketing strategy, including newsletter, social media, PR, podcast, website, and mobile app  
●	Produces & markets podcast with over 179+ episodes 
●	Writes a weekly syndicated newspaper column, published in 15+ outlets 
●	Professional keynote speaker for conferences and corporations  
●	PR efforts resulted in over 200 quotes and millions of media impressions in Forbes, U.S. News, The Wall Street Journal, Market Watch, & Business Insider

Founder & Head of Marketing

Cantu Pest Control

Head of digital marketing at a multi-location home services brand  
●	Rebuilt marketing strategy, including website, email marketing, SEO, SEM, PR, influencer, and lead generation programs. Grew sales by 129% YOY
●	Optimized sales funnel through website upgrades, lead handling improvements, reduced callback times & online chat implementation

Vice President, Digital Marketing

First Horizon National Corporation

●	Led Digital & eCommerce team 
●	Business owner for Mobile Banking, online account opening process, and Retail Online Banking 
●	Partnered with cross-functional teams to drive the execution of the digital roadmap for digital improvements that support the objectives of the bank, while creating the best online customer experience possible 
●	Led initiatives to increase the volume of new customers that sign up via online channels
●	Led the rollout of mobile deposit, enabling customers to deposit checks from their phones

Vice President, Digital and eCommerce

ServiceMaster

●	Simultaneously designed and executed lead generation plan for four franchise home services brands: Merry Maids, ServiceMaster Clean, Furniture Medic, and AmeriSpec 
●	Implemented SEM, SEO, e-mail marketing, site optimization, mobile marketing, and lead aggregator campaigns
●	Spearheaded the creation of a Merry Maids customer e-newsletter
●	Created partnerships with lifestyle brands such as Alice.com for cross-promotion
●	Educated franchise owners about the digital space through digital marketing workshops and one-on-one consulting sessions

Director, Digital Strategy & Marketing

I’m a results focused omni-channel marketing executive and leader with over 10 years of proven success designing marketing strategy, managing campaigns, and driving recurring monthly revenue online. My background includes both B2C and B2B marketing, customer acquisition marketing, and the web and mobile roadmap. 

I have expertise in omni-channel marketing strategy, lead generation, sales funnel optimization, content strategy, product marketing, search engine optimization (SEO), search engine marketing (SEM), social media marketing and email marketing. I’m a self-starter who has repeatedly been the first to spearhead new digital strategy, resulting in significant corporate financial gains. 

My background includes a MBA from Pepperdine University in Malibu, CA and a BS in Computer & Systems Engineering from Rensselaer Polytechnic Institute in Troy, NY. I was selected by the Memphis Business Journal as a Top 40 Under 40, and a 2022 Pepperdine Notable Alumni.

Demonstrated Success:
● Team Leadership 
● Omni-Channel Digital Marketing Strategy
● Online Lead Generation
● Multi-Channel / Omni-channel Acquisition
● Sales Funnel Optimization 
● Customer Retention 
● SEO, PPC, SEM
● Email Marketing 
● Content Strategy
● UX / UI Optimization
● Mobile Web & Apps 
● Affiliate Marketing
● Marketing SaaS products

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Brent Bouldin

Angela Copeland

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