Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

EVGMedia

I manage large, long-term global teams of writers, editors, designers, photographers, videographers, translators, and project managers, guiding a project from the idea phase to completion. Team sizes range from two to over thirty members. 

I work with brands to tell their unique story through content creation and digital marketing. Everything is optimized for search, because that's how most people find content! SEO is an integrated part of all I do.

Industries:
Medical
Fin-tech, banking (B2B & B2C)
Staffing (B2B & B2C)
Manufacturing (B2B)
Education
Tech (B2B & B2C)
Travel
Hospitality
Gaming, DnD, and nerd culture 
Architectural lighting and A/V


Current Skills & Responsibilities:
Managing large teams of writers, editors, project managers, designers, photographers, etc.

Ensuring deliverables are accurate, consistently on-brand, and prompt

Website UX and SEO

Website metrics analysis and reporting

Technical and on-page SEO research and implementation (including competitive analyses)

Team training in SEO best practices

Affiliate strategies and process management for brands like Martha and Motherhood

Content planning, research, and management
-Types of Content Creation: 
blogs, web content, landing pages, white papers, SME interviews, case studies, video scripts, translations & localizations, ad copy, award submissions & more

Google and Facebook ads

Print marketing: manage creation of press releases, print advertising, and other marketing collateral

Examples of Brands I've Collaborated With:
Stanford Medicine
Rave Computer
WIKA US
Robert Half
Martha
Motherhood
CloudBlue
Foro
Fairmont Hotels
Fairmont US Store
Marriott
Raffles Hotels
Additional Accor Hotels (Sofitel, MGallery, etc)
IHG Hotels
Radisson Hotels
GrandSouth Bank
Christ Church Episcopal School

Director of Audience Development

Various Freelance Projects

SEO and content creation for small projects for clients including: 
Gray Matter Gaming
The Geekiary
Ice and Fire Con
A surety bonds company
A custom cabinetry company 
A company that assists with immigration paperwork
An Amazon e-commerce gardening business

WebMD

Led creation of several new content types: Anatomy, Produce Pages,  and Diet and Fitness Gadget Reviews

Led creation of content for SEO efforts (content gaps based on search queries)

Increased av. monthly search referrers to new content by over 20% from 2010 to 2011.

Worked with social teams on Facebook, Twitter, Google+, and Pinterest strategies and analytics.

Led redesigns of health guides and glossaries

Created over 1,300 health directories that brought in 25 million incremental monthly page views

SEO and tool training for other departments

Frequent SEO and content collaboration for WebMD owned and operated sites: WebMD Pets, health forums, MedicineNet, eMedicineHealth, Boots WebMD (UK partnership), and others.

SEO Specialist

Between semesters, I worked as a contractor for the editorial team at WebMD. 

Wrote and edited WebMD Magazine content 

Created health guides (content landing pages for various health conditions)

Developed a strategy for categorizing and storing editorial content 

I also worked on various special projects and was known as the one you called when you needed something done fast!

Editorial Contractor

TSI Production Resources

At TSI, I worked with Quickbooks to categorize and maintain financial records and receipts. I also scheduled business arrangements and helped prepare materials for company productions, including Coca-Cola and Delta.

Administrative Assistant

I'm a Director of Audience Development with 15+ years of in-house SEO and agency experience. I got my start in the field at WebMD where my supervisor and I started the Atlanta SEO team. 

I'm a content strategist and team leader, and I've worked extensively on both national and international websites in B2B and B2C industries including healthcare, technology, manufacturing, staffing, travel and hospitality, education, and more. 

I have a strong background in analytics and love giant spreadsheets of data. I lead large, global teams of analysts and content creators (writers, editors, designers, videographers, photographers, etc) to create cohesive content and marketing plans, from ideation to execution to promotion. I oversee entire projects from a high level but also love to get in the weeds on SEO, research, and content planning.

I absolutely love working with colleagues all over the world to create cohesive earned, owned, and paid strategies.

Other important areas of expertise include all things Sci-Fi and fantasy, and I enjoy cooking Thai food, reading, and gardening.

Laura Lee

We're hiring a remote senior SEO specialist! Let me know if you're interested!

https://lnkd.in/e8RU8Gf9

Global content strategy. Former WebMD. International SEO and content strategy team leader for 18+ years with focus on medical, tech, b2b, hospitality, and industrial niches.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Lee's LinkedIn Performance

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