Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Highspot

Head of global content marketing inclusive of leading global content and social strategy, integrated campaign strategy and execution, global marketing localization across Tier 1 regions, and event content strategy and execution. Cross-collaboration and partnership across strategy, creative, media and execution with marketing teams including Demand, Field, Product, and Design taking into account the latest in creative AI technology.

Director, Head of Global Content & Social Media Marketing

American Marketing Association Connecticut Chapter

Board Member & VP of Marketing Communications for local AMA Chapter to bring awareness and consideration of the chapter and its events/offerings.

Board Member & Vice President, Marketing Communications

Radiate Daily

Founder; Ideation to execution of site and content; Created and manage a community around mind, body and soul through web, podcast and social experiences; lead the blogging team; strategize and manage partner relations; empower the community to share their stories.

Poetry book on amazon available for purchase. https://a.co/d/ivVmYP3

Founder & Content Chief

Pam Sahota

Freelance consultant on strategy and execution across content and digital for client campaigns. 
- Conversion Marketing Agency
- Ruca

Senior Director, Content & Demand Generation 

Armis

Head of Content Strategy and Marketing focused on top of funnel campaign content and driving the target audience through their ideal journey with integrated marketing campaigns utilizing multi-faceted content assets across events and digital. Management priorities include content strategy, campaign plans, consumer journeys, and creation of campaign content, event content, video creation, podcast strategy and content lead, and social media content strategy.

Digital and Web lead for demand gen team focused on strategy, management of developer team, and execution of web relaunch, content, experience, and optimization across owned properties.

Director / Head of Digital Content Strategy and Web Experience

Co-led brand strategy development and briefing for 1 of the main 5 pillars regarding the larger branding strategy and re-brand for IBM with an understanding and knowledge of personas/target-audience, technology expertise, and strategic alignment across teams. This included a Q4 test for messaging to understand what would resonate with the audience, which surpassed KPIs for paid expectations
and demonstrating audience variations worked well.

Director, Brand & Messaging Strategy 

Ownership of: Brand Content including go to market strategy, partnerships, creation, and oversight of execution from static to dynamic content inclusive of video, podcasts, whitepapers, activations, and events; Digital Marketing including Web, Analytics, Social, Paid Media, Video, Podcasts, and CRM strategy and oversight; Brand marketing including branding management (look and feel, etc); and marketing operations including budget ownership. 

Created a brand experience microsite w/ AKQA; Re-developing site/pages with content strategy in mind; continual work with peripheral teams including the RH team for 2021 marketing plans including but not limited to influencer/SME work, paid strategy; Created a strategic plan for digital content creation and go-to market; helped to finalize the telecommunications launch with team; co-creating new case and client study assets across pivotal industries; creation of creative kit with Drury; two brand messaging videos with Drury; Own budget for 2021, creation of creative and content briefs for all content and digital projects; and analyst partner podcast episode creation for distribution. Final output of the Telco launch while onboarding, results included: Organic Social: 938K reach with 1,542 Engagements; Web: Page Engagement Rate 34.9% (vs. IBM Average 28.8%).

Director - Content, Brand and Digital, IBM & Red Hat Synergy

Teams: CIO, Data Analytics, Hybrid Cloud, Cloud & AI Theme
Consistent leadership, content/digital strategy, campaign success from ideation to execution. Co-directed the first Anthem video for the CIO program. Brought infocomics to life in graphic novel style. Co-created a 360 web experience. Content lead for the international marketing communications platinum video award winning MWC premiered video Outage (7 part video) digital and event experience - directed by Brad Turner of 24/Homeland. Led hybrid cloud podcast series, data analytics infographics, signature moment content series strategy, hybrid cloud content strategy, analyst paper with Forrester. video series with the New Economy, the next MWC video experience as a docu-series, 2019 planning and IBM's THINK conference experience. Also, led the complete program from RFP to selling in to upper management to strategy, storyboarding, scripting and execution/promotion with the NYT T Brand studio on a Cloud and AI Tap Story and 2 client videos (TWC and Sonoma County). Results exceeded NYT benchmarks. Assisted VP on Chief Risk Officer Program: content creation to overseeing live video production resulting in immediate hot leads. Ran Strategy with Jack Morton for CTO related content.
All video work found here: https://www.youtube.com/user/pamks05/videos
Awards: 
International marketing communications, Platinum video award, Outage 
The Global Ace Awards, Integrated Marketing Campaigns ($1 million budget and over): Winner, Outage
The Global Ace Awards,  Digital/Technology Powered Experiences: Winner, Outage
The Global Ace Awards,  Event/Trade Show Marketing (Booth Design/Experience): Winner, Outage
The Global Ace Awards,  Demand Generation Campaigns: Runner-up, Outage
Digiday Awards, Best In-House Content/Brand Studio, IBM Originals
The Communicator Awards, What "I" Can Disrupt, IBM Originals
The 10th Annual Shorty Awards, Best in B2B, Best Multi-Platform Campaign Finalist, What "I" Can Disrupt, IBM Originals

Content Director, IBM Originals, IBM Cloud

Social Media Club

Worked with media publications: Social media Club, Socialnomics, Hubspot, StartupFashion, and Socialfresh. 

Created content based on expertise in: content and digital marketing, technology, and new channel and partner opportunities for brands.

Blogger 

Rémy Cointreau

Digital content experience and Demand Generation lead for Cointreau; Focus on leading all aspects of digital marketing including but not limited to strategy, paid media, ecommerce, email marketing, CRM, social, live events, search, paid search, website, and digital partner relationships including management of 3 agencies (media, creative, and website); Collaborate on portfolio needs with digital marketing team across brands for portfolio digital strategies and activations.

Led and oversaw the revamp of the brand website, launched ecommerce and email marketing for the brand, raised digital engagement across social channels, and worked alongside the brand leads to strategize, launch, and execute brand plans and campaigns in digital.

Head of Brand Digital Media, Cointreau & Spirits 

Genuine Interactive

Led content and social strategy across a diverse client set while owning client relationships for both strategic oversight and new business growth. Led the social and content team on 20+ accounts across the digital media team and agency overall. Worked with leadership team on new business pitches for new and current clients. Extracurricular: began volunteer committee for agency, and penned blog posts for digital media blog. 

Won a large pharmaceutical new client pitch opportunity with leadership team during first month; became social content lead for client. Sold in growth opportunities for existing clients including but not limited to social expansion and influencer outreach programs. 

Worked directly on client teams including: EmblemHealth, Zantac, Reckitt Benckiser (Lysol, KY, Airborne, Mucinex, Veet, etc), Audley Travel, Boston Beer Company, ULCP, ULDS, Eaton Vance, Partners CPD, Kripalu, Wellpet, and Finlandia.

Director, Social & Content Marketing

DigitasLBi_US

Content and Social strategy including owned, earned, and paid channels across digital. Owned client relationships for day-to-day and strategic oversight. Collaborated with partner agencies, third party vendors, content and video partners to expand a brand’s breadth and depth within a campaign and for the brand overall. Assisted on new business pitches for new and current clients. Extracurricular: pen blog posts on behalf of DigitasLBi in third party publications, and ran Digicorps volunteer group.

Sold in new strategy work, social channels, partners, and collaborating to win new business pitches. 

Worked directly on client teams including: Bank of America, Dunkin Donuts, Victoria’s Secret and Pro Bono Clients; Consulted on: Lenovo, L’oreal, eBay, John Frieda.

Account Director, Content & Social 

Worked across brands on content and social strategy, bringing creative ideas to life through organic and paid options, collaborating with marketing, creative, media, and account management teams to initiate and complete campaign programs; Product managed a dynamic calendar product from ideation; strategized and created social channel playbooks and content POVs to utilize across brand teams; partnered with UX and Tech to bring a dynamic content plan into action; the go-to person in the Boston Office (and across NYC and Chicago) on content production and publishing across channels; Co-lead the Digitas Volunteer Group

Published multiple Brand Playbooks and POVs; Led and collaborated on client team work for successful campaigns, Strategized on a brand pitch, which we won; sold in ideas to clients on social and content ideas; Product managed a dynamic calendar from ideation to beta for client use; Co-lead the Digitas Volunteer Group (DigiCORPs)

Worked directly on client teams including: Bank of America, Liberty Mutual, P&G Brands (Tide, Downy, Duracell) and consulted on: Lenovo, eBay, Dunkin Donuts, Harley, Sprint, Miller Lite, Aflac, Victoria’s Secret, Good Year, OralB

Manager, Brand Content

Brand, Content and Demand Generation Strategy for Global brands, Agencies, Non-Profits, Startups, & Entertainment Companies. Oversight and execution inclusive of Dynamic content, Video, Event activations, Podcasts, Ecommerce, Web, Organic, Paid Media and CRM with creative innovation including the latest AI technology. 

Co-Founder and Content Chief of Radiate Daily focused on Mind, Body, and Soul. 

Content Author. Blogger. Podcaster. Maker. Integrated Marketer.

taplio

The Battle

Brent Bouldin

Pam Sahota

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?