Brent Bouldin

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Partner

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Accomplished Ghostwriter | Clarity Coach for Executives, Businesses, and Recent Graduates | Award-Winning Business Journalist | Elevate Your Messaging & Differentiated Value | AI Prompts for Small Businesses/Consultants

I'm a Content Strategist at Blazel, where I ghostwrite LinkedIn posts for founders and CEOs. I also write about what I call "Brand Garbage," which is the outdated, inconsistent messaging that costs companies credibility, customers, and revenue.

Most executives sound like everyone else. Generic AI slop. Corporate jargon. Weak hooks that get scrolled past. I've spent 20+ years in corporate communications at MBNA/Bank of America (in the midst of merger chaos and regulatory scrutiny) and nearly 20 years as an award-winning business journalist.

Now I help founders and executives sound like themselves instead of like ChatGPT.

At Blazel, I’m working with fintech founders who need to build authority without drowning in buzzwords.
 The work requires ruthless clarity about what you actually stand for, translated into content that sounds human.

WHAT IT'S LIKE TO WORK WITH ME
Through structured discovery, I uncover the strategic insights that separate authentic leadership messaging from generic corporate-speak. I ask the difficult questions that reveal your differentiated value, then translate complex business realities into clear communications that resonate with stakeholders. I've sat in those meetings, which means I can authentically write for a bank CEO or a college president. That's the difference between generic content and communications that move stakeholders.

CAREER HIGHLIGHTS
➤ Led strategic communications for MBNA America and Bank of America Consumer Banking during merger and regulatory scrutiny.
➤ Revitalized 12+ business journals nationwide, earning two national “Most Improved Publication” awards. I've also won two consecutive Business Writing first-place awards from the Delaware Press Association and the National Federation of Press Women.
➤ Advised C-level executives on high-stakes communications and prepared them for public testimony.
➤ Built communications strategies that helped navigate $700+ million in annual negotiations.

Think of me as Communications Windex. I cut through the Brand Garbage and polish your message until it shines with clarity and authority.

👉 I write about messaging clarity, ghostwriting, and cutting through Brand Garbage at frictionfreecommunications.com. Subscribe to the newsletter if you want straight talk about what's wrong with your communications.

Peter Osborne

Normally, I don't like reposting or commenting without some insight. I find "Nice post, XXX" to be insipid. But boy oh boy, David Tassoni, this is a nice post and got me a bit emotional.

Trusted Content Strategist and Writer | Business Journalist | I give AI ghostwriting “soul” and “depth” because I do great interviews first | Brand Positioning for Executives & Companies

President & CEO at Connective Health Strategies

Here's a great story....

A few weeks ago, my sister in Pennsylvania sent me a link to an estate auction. I clicked out of curiosity — and instantly stopped. There it was: a painting of Point Lookout in Northport, Maine… a place anyone from Midcoast Maine, MBNA or athenahealth will never forget.

We placed a bid and won it for far less than I expected — only to discover afterward that the painting is ten feet long. Ten. Feet.

But its size isn’t what makes it special.

The founder of MBNA America, Charles Cawley originally commissioned the piece to honor Ginley Hall, named after his friend Tom Ginley. Later, when athenahealth purchased the property, Jonathan Bush renamed it Hedges Hall for our very good friend, Derek Hedges.

Tom and Derek never met, yet they shared a remarkable amount in common — brilliant and engaging executives, beloved friends, culture builders, mentors, people whose impact echoed long after they were gone. Both lost too soon to cancer. Both woven into the DNA of early-stage companies that shaped so many lives.

The building they inspired is gone now, demolished by a development company… but this painting has outlived it. 

And it still carries the legacy many of us felt working in Midcoast Maine.

Next week, it’s moving to my brother‑in‑law’s office in Delaware at PALA TILE & CARPET CONTRACTORS, INC.— one of the few places with a wall big enough to hold it.  

But the memories it represents? 

Those belong to all of us.

For anyone who spent time there, you know how special this place was, I’d love to hear your stories.

#Athenahealth #athenistas #MidcoastMaine #MBNAAlumni #walshhilldesign

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