Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Hire the A-team and work with the A-team. We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities in Organic Search, Local Search, Paid Search & Content Marketing. We work alongside in-house marketing leaders, deploying solutions that drive sustainable growth. We help clients maximize revenue, grow market share and better manage costs. Our services are tailored to solve short term pains for long-term gains. When our clients win, we win. 20+ years leading high-growth digital programs for category-leading brands.

Founder, Partner

Sr. Director, Digital Marketing (SEO, Content & Local Digital)

Bank of America

SVP, Digital Marketing (Search & Content Marketing)

Owner / Consultant 

Triangle Direct Media

Vice President, Search

Fortune Interactive

Vice President of Sales & Marketing

MarketSmart Interactive, a division of Think Partnership

Director of Sales & Marketing

SunTrust Bank

Assistant Branch Manager

Founder & Partner at New Media Advisors 🔹 Helping highly-regulated brands accelerate growth in SEO, Content & Local Digital 🔹

Are you unsure how to improve your market share and visibility on Google?

Tired of empty promises and nonstop sales pitches from SEO agencies?

Looking for a better way to grow performance from search engines?

(keep reading)

I’ve been in your position myself.

First, when I stepped into a leadership role at a Fortune 50 bank and realized our SEO agency was charging crazy fees and delivering next to nothing.

Second, when I took over performance marketing at a Top 3 global hospitality brand and realized their definition of SEO was basic tactics and ‘band-aids’.

(Long story short, results were stagnant and leaders were scratching their heads).

The point? Trust me when I tell you there’s a better way to do SEO that can increase performance by 3-4X while also cutting your media waste by 50%. We've created the IMPACT Framework to help brands take back control and accelerate near-term digital marketing performance and long-term outcomes.

If you are a CMO or digital marketing leader and you...

❌  Lack the talent or expertise to drive revenue growth in key digital channels
❌  Are tired of paying expensive agencies that don't deliver the results you need
❌  Feel Google is too complex and fast-changing to maintain or increase market share

The IMPACT framework is a proven approach that solve your problems.

When you empower your In-House team(s) to take ownership through the IMPACT framework, you can:

✅  Increase revenue while reducing your overall marketing spend
✅  Be confident that you have future-proofed critical marketing channels
✅  Build institutional know how and better integrate parts of your marketing operations  

In case you think this is theory, below are some results we've helped drive:

⭐  +10-15% per year growth (over 8-years) in SEO traffic and revenue
⭐  +175K keywords ranked Google's Top 10  
⭐  24% growth in click-to-calls from Google My Business across 7,000 locations
⭐  #1 of 80 ranked brands for SEO (Gartner’s Genius IQ Index)
⭐  $250M lift in incremental revenue across search channels

Don’t get me wrong, external search and content agencies can deliver strong value and help brands grow. But rather than throwing work ‘over the wall’, I suggest you knock down the wall and take ownership of your channels with more inhouse expertise, strategy and execution.

If this resonates with you, I'd love to share more details on what we're building at New Media Advisors. Feel free to reach out to me: scott@newmediaadvisors.com.

taplio

The Battle

Brent Bouldin

Scott Gardner

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?