Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Shane Kluiter

Business Development - Dynamics GP

EHS Insight

EHS Software, Incidents, Audits, Training, Environmental tracking and sustainability.

Account Executive

Health & Safety Institute (HSI)

SAAS Sales
I manage 9 BDR/SDRs in multiple States
Managed 1,500 inbound leads per month
Managed BDRs working with 5 different Sales Teams

All meetings scheduled in BANT format
Meetings Completed in 2022 - 1,958 (887 ops) (Op rate of 45%)
Meetings Completed in 2021 - 1,226 (587 ops) (Op rate of 47%)

Revenue Generated:
2022- $1,662,028 in net new Yearly Recurring Revenue
2021- $1,412,200 in net new Yearly Recurring Revenue

Work with various sales technologies including Salesforce, Hubspot, Salesloft, Zoom Meeting, and ZoomInfo
Prospect new business opportunities and driving new revenue.
MQL conversion to SQL
Cold call tactics
Hiring and training of BDRs

Manager of BDR/SDR Team SAAS

SAAS Sales
I help companies save time and money with effective training software. We supply OSHA 10/30, Hazwopper, and workplace safety training. Through our platform we can also manage SDS and keep them up to date for our clients and track incidents in the work place. Responsible for maintaining current accounts and growing accounts.

Account Manager

SalesPad, LLC

SAAS Sales
Met with companies to fulfill their needs with Microsoft GP and find solutions to SOP, Inventory, and reporting problems. 
300% increase in closed deals in 2017

Vape Vacations

Partnership dissolved in March 2016
-- Partner wanted out of the company in  March 2016 so we dissolved the company and sold off company assets to competitors so we could pursue other ventures.

Established sales in brick and mortar stores in 3 states
Attended industry events to improve sales.
Consistent Growth month over month

Co-Owned and Operated VapeVacations.com an E Juice manufacturer and distributor. We focused on online sales building marketing channels though social media. Attended industry events to build a book of a business and met with shop owners to secure shelf space and repeat orders. Primary responsibilities included sales and marketing.

Owner

I have a Bachelor of Business Administration degree from Davenport University and over six years of experience in SAAS sales. I am currently an Account Executive at EHS Insight, a leading provider of EHS software solutions for incidents, audits, training, environmental tracking, and sustainability.

In my previous roles, I managed a team of BDR/SDRs, generated over $3 million in net new yearly recurring revenue, and helped companies save time and money with effective training software. I have skills in customer relationship management, sales operations, sales processes, and various sales technologies. I am passionate about delivering value to my clients and exceeding their expectations. I enjoy working with a diverse and collaborative team that shares my vision and values. I believe I can bring my expertise, enthusiasm, and creativity to any organization that is looking for a driven and results-oriented sales professional.

taplio

The Battle

Brent Bouldin

Shane Kluiter

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?