Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

New Media Advisors partners with client-side marketing leaders to build, develop, and optimize SEO and content capabilities. We help brands future-proof digital strategies and adapt to AI-driven search and customer behaviors. Unlike most agencies, we serve as trusted advisors to client-side teams, delivering actionable insights and guidance to maximize revenue, grow market share, and achieve long-term growth in Organic and AI Search. When our clients win, we win.

Principal Advisor

Bank of America

At Bank of America I lead search engine optimization programs for consumer and small business credit card divisions, commercial and institutional banking through Bank of America Merrill Lynch and wealth management lines with Merrill Lynch and US Trust. This includes responsibility for all local SEO efforts for the bank’s 6k+ US branches, 800 Merrill Lynch offices, and a portfolio of 13k financial advisors.

In this role I partner with digital marketing/sales, development, UX, and legal teams to migrate consumer and credit card sites to new versions of the bank’s proprietary CMS platform. During my tenure I have supported site redesign projects for US Trust, Bank of America Merrill Lynch, and Merrill Lynch Financial Advisors, including SEO optimization and testing. I also provide SEO advisory as a subject matter expert to business partners. 

I’ve driven innovation in local search capabilities (i.e. Google Posts, locator video/content CTAs) and led beta testing of new Google products as a corporate partner to provide feedback and influence future local search product enhancements. I also manage relationships with agencies and data aggregators to ensure bank locations have accurate data and visibility within popular search engines.

Vice President, SEO (Enterprise Marketing)

LexisNexis Legal

I was chosen to lead the launch and web marketing initiatives for MyFirmManager.com, a new SaaS product targeted to small law firms. I engaged a product team to help develop personas, a beta program, a registration process, and our customer acquisition strategy.

We were successful in acquiring 1000+ public beta users within the first 60 days of the campaign launch, using digital marketing campaigns, SEO (keyword research, landing page optimization, A/B testing, bidding strategies), PPC, Google Content Network image ads, and email marketing. Our brand paid search campaigns achieved a CTR increase of 370% with email campaign CTR 6x above LexisNexis average. 

I developed our Paid Search landing page optimization (LPO) strategy utilizing LiveBall and Google Website Optimizer, and lead generation increased over 20%+ YoY from paid search due in part to LPO strategy. I also managed several champion/challenger test and learn scenarios that increased quality scores on Google and CTR. Web marketing campaigns became responsible for over 75% of new customer acquisitions. In the end, we were able to grown a new domain name and website with no search engine visibility to top rankings on multiple high value terms in first 90 days post beta.

I also led project development, planning, and implementation for a re-deployment of a marketing site onto a new CMS platform as the first micro-site within the LexisNexis Business of Law Software Solutions division. This plan was repeated with five other company products.

 Senior Search Strategist

Pinnacle Publications, LLC

Pinnacle was my freelance consulting company founded to provide interactive marketing solutions, application development, and graphic design for startup and mid-market organizations. I serviced clients in diverse industries including publishing, legal and transportation, providing SEO consulting, paid search analysis, usability analysis, competitive intelligence, and web application development including PHP and ColdFusion projects.

During this time I also published several articles on business, interactive marketing, and company specific profiles for print magazines, and wrote guest blog posts on interactive marketing.

Founder

MarketSmart Interactive

Roles included VP of Operations (1999-2004), VP Interactive Advertising (2004-05), and VP and GM (2005-06). MSI was a public company focused on interactive marketing solutions with core offerings for SEO, interactive media placement, paid search management, e-mail marketing and affiliate marketing. 

I joined MSI as the first employee and held positions of increasing responsibility, driving the company as it grew from two entrepreneurs to 170 employees and $24M in annual revenues with major clients that included Motorola, CitiFinancial, Black & Decker, Dewalt, Lowes, US Army Reserves, Sirius, Georgia Pacific, Interstate Batteries, and University of North Carolina.

As VP and GM I hired, managed, and mentored SEO teams responsible for designing and implementing SEO campaigns, SEO compliance audits, and various analysis (usability, keyword, etc.).  I led paid search teams, developed paid search and email marketing campaign strategy, and monitored campaign performance. I also designed social media strategy and led launch for Twitter, Facebook, YouTube, and LinkedIn. During this time I also managed marketing budgets of $1M+ in monthly spend. 

As VP, Interactive Advertising I created and launched a paid search management division to expand capabilities beyond SEO and design, and drove product from launch to $1.4M in monthly ad billings within nine months. I established vendor relations with key paid search providers and managed key accounts including Google, Yahoo!, Overture, MSN, and Findwhat. 

As VP of Ops I wore many hats as we grew, leading operations, HR and recruiting, IT, purchasing, facilities development, customer service, and benefit management.

Vice President & General Manager

I am a dedicated and decisive technology leader with over 22 years of experience that includes VP level roles at both fast-growing startups and Fortune 100 companies. My expertise includes technical project management, search engine optimization strategy, digital marketing, startup operations, and product management. Over my career I have maintained hands-on abilities while in strategic roles, and I have built and led technical teams to execute those strategies.

My diverse experience includes leadership roles with giants like Bank of America and LexisNexis, and I’ve also been the first employee of a startup that grew to a public company with $24M in annual revenue.

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