Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Khameleon Kreative

Consulting services helping businesses with less than $35mm in sales.  Focused on all aspects of sales and marketing to remove friction from the customer journey, increase revenue faster, and boost margins.

Revenue Strategist - Sales and Marketing Optimization

RoboJob-USA

Doing what I love the most—being a one-person marketing department where I get to do all the fun stuff!  Most of what I do is digital, so I am becoming the human mar-tech stack!

Senior Marketing Specialist

Sturtevant Richmont

I've been dubbed the "Swiss Marketing Knife" because despite being a creative, I leverage technology to optimize results in building websites, branding programs, advertising campaigns, create collateral, and using social media to tell the stories that must be told.  I provide insights from research and analytics, program/manage the marketing automation, manage the CRM, and handle all aspects of lead generation. I create videos for training, product introduction, advertising, and more.  I like being a marketing army of one. 

I work with smart people who have high integrity and are all committed to creating better tools for industry.

Marketing Manager

Safer Foundation

I had the fortunate opportunity to lead sales administration, sales operations, territory management, lead generation, sales training, and do some marketing as well all in an effort to support the sales staff at Safer. 

The Safer Foundation has a great mission of helping those with a felony record find meaningful employment so they contribute to society rather than go back to prison. 

I worked with some truly remarkable people there.

Sales Operations Manager

SwiftKick Growth Inc

I worked on sales operations, sales training, compensation programs, CRM, content marketing, metrics, and more. It seemed that every project had a large share of fascinating things to do. Sometimes the advantage of coming in from the outside is that you see things that others don't because your point of view is different.

Sales & Marketing Consultant

HACE

I created and presented training on building a resume, how to interview, and how to land the job you want. I also did one on one coaching with job candidates.

Volunteer

Message Secure Corporation

Recruit, hire, train, a sales team of 7 to sell managed network security into the financial vertical. I also was the CRM administrator. Developed relationships with banking associations and 3rd party partnerships.

Regional Sales Director

SurePayroll

While I led the sales force we grew from a relatively small, unknown online payroll service to the industry leader. We debuted on the INC 500 Fastest Growing Companies list at #55.

Responsiblities included sales operations and administration, CRM, lead generation, sales training, product training, and error reduction. I had the opportunity to lead a great sales team and the chance to mentor develope the team. I also had the opportunity to work for Michael Alter, who was an excellent leader and was very supportive of the sales effort.

Sales Manager

I help small business leaders grow faster with better margins by repairing your leaking sales/marketing funnel. Talks about #marketingstrategy #marketing #contentmarketing #video #sales

There has never been a more fascinating time to be in marketing. In marketing, the questions are always the same, but the answers constantly change. What worked two years ago won't work now. What works now likely won't work for long. The intriguing challenge is moving towards where things are heading, and arriving at the same point.

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Brent Bouldin

Vergil Sarti

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