I believe real success starts with how you show up — for your work, your health, and yourself.

Through My Coach Bre, I help women and men in midlife take back control of their health through fitness, mindset, hormone balance, and GLP-1/peptide coaching. My mission is to help clients feel stronger, more confident, and in control of their lives.

I also serve as a Senior Sales Executive at RepMove, where I partner with field sales teams to simplify territory management, improve customer engagement, and drive performance.

Two careers, one mission: helping people perform better, feel better, and live with purpose — in business and in life.

Breanne S.

We do thought leadership social media content for Founder-led sales. In just two 30-minute interviews a month, we create one post per weekday for you, and help you start more sales conversations.

Founders, social sellers and thought leaders: I can help you book more meetings from your social media content.

I’ll help you build a simple, time-effective workflow that will help you build your influence on LinkedIn with content (in your own words) and fill your inbox with sales leads automatically.  

We’ve helped dozens of tech startup founders and CEOS from many industries with founder-led sales. Our systems help them grow their qualified leads and revenue. 

Happy to walk you through the systems on a quick call. Click the link below my name above; my calendar loads on that page.

Jordan Behan

I lost a client for a reason I couldn't argue with. 

She said her team saw what we are doing and that they could help with it. 

And don't get me wrong, I'm very good at what I do, but I was like: 'Well, yeah. They can.'

If you're a CEO or Founder and you're reading this, consider this your permission (not that you need it). Have your in-house marketing team help you with your personal content. 

Leading with your own content will yield greater, faster growth than focusing solely on marketing the company brand. You WILL outperform your brand in every single case. 

But make sure to follow these simple rules: 

—Don't talk about your product or service. People will tune you out.
—Don't use AI drivel as a proxy for your own insights. Be YOURSELF.
—Don't be afraid to be repetitive so people know what you're about. 

Instead, do this: 

—Talk about the problems you solve, and the people you solve them for. 
—Share opinions, trade secrets, and life experiences. Be vulnerable. 
—Stick to a list of specific topics, including personal things you care about. 

If you do that consistently, you'll grow your personal brand, and your company brand will grow faster as a result. If you're taking sales calls or even cueing them up for your sales team, your results will improve dramatically. 

If you haven't already, try it. For the long haul, not just for a couple of weeks. 

If you need help with this because your team is stretched thin or you don't have anyone to help, holler at me. I can make it painless for you and massively reduce the time you invest.

Founders and CEOs: In two 30-minute meetings a month, and I’ll make your Founder-led sales content and outbound kick ass and drive business outcomes. Done-with-you content production, in your OWN words.

If you're the one responsible for selling your products, offers or services (Founder-led sales), then you're missing out if you don't do this. 

Share content on the regular that helps people get to know you. How you think, how you speak. And most importantly, how you help. 

The difference between the version of you who does and the one who doesn't, in terms of performance, is massive.

Frosted Flakes good? They’re GRRREAT!

When I was a kid, I wanted to eat Frosted Flakes so bad. 

I would see those commercials every single morning, and I would ask my dad if we could just have Frosted Flakes this one time. But no, it was always Corn Flakes. 

But... that was a prime example of advertising doing its job through repetition.

B2B sales isn’t all that much different. Back in the day, when we used to meet in person and actually shake hands, they said it would take seven touchpoints for a B2B sale to happen. 

These days, that number is much higher. Experts are saying that it’s north of 28 touchpoints. 

So, how are you going to get all of those touches? Content can handle a lot of those touchpoints, even before you ever meet with somebody.

You can have the same effect as those cereal commercials had on a young Jordan, simply by putting your message out there with a certain amount of repetition and clarity so that people understand how you can help them.

It works! Ask me how.

Here's how I use AI to help with content, WITHOUT sounding like AI: 

DON'T let AI write your content for you. 

I'm a futurist, and I know I'll have to revise this advice soon, but right now even the best custom GPTs and AI writing tools aren't as good as YOU. 

But look, I get it. It's also hard to know what to say and to make sure you get it "right." So here's how to use AI to help with that: 

-Fire up your AI buddy and give it some background. Your history, your product or service, your customer profile, your goals. You don't need a 32-page dossier; just your LinkedIn profile and a few notes about what you hope to accomplish. 

-Ask it for ideas about what you can talk about on LinkedIn to achieve those goals. 

-Here's the trick: Don't rely on it to output content for you, but instead, record your thoughts on those topics. Voice-to-text is very handy here, as it forces you to speak clearly, on the spot, about the things that matter, IN YOUR OWN VOICE. There are tools that can help; Wispr Flow is a popular one. 

-Then, take your transcript and ask your AI pal to clean up the grammar and punctuation for written text. You can even ask it for a strong hook or think of one yourself. And if you like, give it an image prompt sometimes. Something fun. 

-Publish. Repeat. See what resonates and do more or less of the topics that get a reaction. 

That's all there is to it. If you're really smart, you'll do this in batches with a dedicated spot on your calendar when you create. 

And if you're really, REALLY smart, you'll reach out to me to help you with it: https://lnkd.in/gFZkrAVZ

Here's why all Founders who sell should be sharing content regularly: 

It helps you make sales. Need a better reason than that? Probably not. 

Showing up on social media, especially with video, gives you an advantage over the version of you that doesn't. And over your competitors. 

If you're doing Founder-led sales, this is the best move you can make. 

And you don't need Hollywood production values or studio quality. After all, you watched this video, right? It was recorded in my office with an iPhone and took me no more than a few minutes. 

If you're curious about how to go about it and need a little help, let's chat. Learn more here: 

https://lnkd.in/gKaP9SB3

Here's another benefit of regularly sharing content on LinkedIn: 

You can test ideas, concepts and keywords to see what will resonate with actual humans. 

Then, you can take the themes that have proven to be popular and explore them further. The stakes are low with any given piece of content, but the upside could be huge. 

Try it!

Canadian Founders and Executives, here's why your marketing strategy should NOT have a US accent. 

Even if you're selling in the US. 

As Canadians, we operate a little differently from our neighbours to the south. And yes, I said neighbours, not neighbors. 

And I don't mean to disparage our American cousins. Some of my best friends and clients are American. 

But sometimes it helps to have an advisor who speaks the same language and understands the various cultural nuances between our two great nations. 

Beyond just knowing how to say toque or sing "O Canada" en français. 

As Canadians, we tend to err on the side of politeness rather than assertiveness. We value pragmatism over aggression. We tend to put community ahead of individualism. 

And even though we say "sorry" a lot, we're actually NOT apologetic about those distinctions. It's what defines our character as a nation. 

The other day, I was speaking with a prospect from Montreal, and I asked, as I always do, "How did you find me?" She had seen one of my posts and clicked through to my profile. 

"I said, this guy's a fellow Canadian, he gets it." 

It made me think carefully about the differences between working with someone who knows the words to "Ahead by a Century" or "Bobcaygeon" and someone who doesn't. 

And it occurred to me that I would be remiss if I didn't extend a proper welcome to my fellow Canadian Founders and CEOs to ask if they'd like to speak to a fellow Canuck about their sales and marketing needs. 

So even if you don't know what a House Hippo is, or have never seen the constellations reveal themselves one star at a time, don't hesitate to reach out to me. I don't hard-sell, and I won't defend the abysmal record of the Canucks this season. 

Here's a bit more detail about how I help Founders and CEOs, including a link to my calendar where you can schedule a call for a chat with me: 

https://lnkd.in/gKaP9SB3

A spoof of the Canadian Heritage Moments, featuring Jordan in a Toronto Blue Jays jersey in front of a backdrop of a Vancouver skyline. 

3 things that make content creation so damn hard. 

(The third one is trickiest)

 If you're struggling to stay consistent, understanding these barriers helps.

Need some help with it? Learn more about how I can help: https://lnkd.in/gKaP9SB3

Podcasters, I gotta question: 

What's your workflow for finding and securing podcast guests? 

I want to have a bit of qualification and background checking in the mix, but I also want to do enough volume to find one great guest a week. 

And before you suggest the various podcast platforms, be real with me: Are they working for you? 

All of this is to say that I'm finally going to get more serious about my podcast and relaunch it under a new name and actually lean into it. 

Thanks in advance for the advice. And if you're a CEO or Founder who wants to chat on my (video) podcast, send me a DM.

Don't swim in the sea of sameness. Instead, take advantage of your company's biggest opportunity in the age of AI. 

Most companies are missing a trick. They're sitting on massive, invisible expertise that goes unused. 

Inside most companies, there is a metric buttload of knowledge:

The founder obsesses about the category like it's their first teenage love.
The head of product sees customer patterns like Superman's X-ray vision.
The ops team can predict the next system breakdown months in advance.
The sales team has heard every bogus objection a hundred different ways. 

These people know their shit, and they keep gaining expertise. And don't get me wrong, they sometimes deploy that know-how.  

They shape strategy, improve the product, and they win deals. BUT! The bulk of that expertise never actually leaves the building. 

Buyers get glimpses, but never the big picture. The market gets little tastes, but never the full meal deal. 

Why? Because companies are dogshit at capturing it. A lot of them are great at "marketing." Feature descriptions, product updates, and (cough) press releases. 

But the real goods, the actual authority, remains hidden. It's buried in meeting notes no one reads. Slack threads that die on the vine. Internal conversations that are never recorded for posterity.  

And meanwhile, teams are trusting shitty, generic AI outputs to represent them publicly.  

This gap between internal expertise and external visibility is what I'm dubbing the Authority Gap.

It's one of the biggest missed opportunities in modern business. And I'm not going to shut up about it.

If you want to learn more about how I help Founders and CEOs use their own expertise to drive business results on LinkedIn, visit this link: https://lnkd.in/gKaP9SB3

The #1 mistake founders make with content: 

Talking too much about their product. Don't do that. 

Talk about the PROBLEM you're solving instead. Think about your ideal customers and the problems they're experiencing. 

Talk about those challenges first. Only then can you propose a solution. Content production is hard. Fresh ideas are hard. 

Put the time in to understand what your audience struggles with.

Want some help with your content, in your OWN WORDS? Learn more here: https://lnkd.in/gKaP9SB3

Here's my RED HOT take about using AI to create market-ready products: 

I have no take. I'm a marketer, and you shouldn't take my advice on product development or product readiness, silly. Leave that to the experts.

There are enough opinions about using AI to build tools out there that you sure as hell don't need mine. 

*Follow me for more marketing and content advice, NOT advice about how to replace your entire business with an AI agent.

My favorite clients to work with are the ones who tell me they're not comfortable on camera at the start. 

But they're the ones who end up being the BEST on camera. Here's why: 

Consistency. Do anything often enough, and you've develop the skill. See also: Doing pull-ups or playing golf or juggling. 

But I think there's another factor that's a little harder to quantify. It's in HOW they get better. They're not trying to come across as "slick" on camera. They only want to get more comfortable. And they do. 

With the style of recordings that I do with clients, a natural, conversational delivery is the best approach. 

I've observed that clients who start out saying that video is not their comfort zone not only overcome it quickly, but also do so in a way that allows their true, authentic selves to come forward. 

If you're nervous about being on camera or you think it's not a strength, take this as evidence that it's only temporary. Give it a shot and keep going, and you'll surprise yourself.

taplio

The Battle

Breanne S.

Jordan Behan

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taplio

The Battle

Breanne S.

Jordan Behan

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan Behan's LinkedIn Performance

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