I believe real success starts with how you show up — for your work, your health, and yourself.

Through My Coach Bre, I help women and men in midlife take back control of their health through fitness, mindset, hormone balance, and GLP-1/peptide coaching. My mission is to help clients feel stronger, more confident, and in control of their lives.

I also serve as a Senior Sales Executive at RepMove, where I partner with field sales teams to simplify territory management, improve customer engagement, and drive performance.

Two careers, one mission: helping people perform better, feel better, and live with purpose — in business and in life.

Breanne S.

What a great start to the new year.

And since I’ve added quite a few new followers recently, a quick re-introduction is in order.

One side of my world is helping field sales teams win with RepMove.

I work with sales leaders to help their teams plan smarter routes, prioritize the right accounts, reduce windshield time, and get in front of more customers every day to drive revenue.

The other side of my world is helping professionals regain and optimize their health.

Through proper fitness and nutrition coaching, and finding the right peptides to support them on their journey.

And this Thursday evening, I get to hold my newborn grandson and my three-and-a-half-year-old granddaughter.

What a blessing it is to spend time with the people you love.

If you’re a sales leader looking to help your field team operate more efficiently and sell more, reach out to me.

If you’re curious about peptides or optimizing your health, send me a DM. I’d love to talk.

What are you most excited about as this year gets underway?

Breanne Sprague

Empowering Field Sales Reps to Sell More, Stress Less | Fitness, GLP-1 & Hormone Optimization Coach for High-Performing Professionals

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I'm full of excitement and, tomorrow “Out of Office” really means OOO.

Which, let’s be honest, is hard to do in sales — but absolutely essential for life.

Tonight, I’m flying to Indianapolis to meet my two-week-old grandson and spend time cooking and playing with my three-and-a-half-year-old granddaughter. 

No laptop. 
No quick check-ins. 

Just me, my family, and the moments that actually matter.

Because we don’t live to work — we work so we can live.

The deals, the calls, the inbox… they can wait. 
But memories like these? 
They don’t.

I’m grateful for my incredible team at RepMove who have my back while I step away to be fully present where it counts most.

How about you — when you take time off, do you really unplug?
Or does work still quietly follow you around?

P.S. There may be a picture or two shared this weekend — because let’s be real, my grandkids are adorable.

Most of the time, you see Sales Bre or Wellness Coach Bre… but this weekend, it’s all Grandma Bre — there will be no hustle, just heart and family.

Such a great time at the Associated Equipment Distributors Summit in Dallas representing RepMove with our CEO Dillon Baird ! 

Loved meeting new friends and catching up with customers! 

Also Elliott Vigil never disappoints! He is a MASTER in this industry and trains the best of the best!! 

Now to get on the plane with my new hard hat! 

Until next time Dallas! 

#AEDSummit2026 #repmove

Empowering Field Sales Reps to Sell More & Stress Less | Fitness, GLP-1 & Hormone Optimization Coach for High Performers | Speaker

For over 120 years, the Gasparilla Pirate 🏴‍☠️ Festival has taken place in Tampa, Florida.

Each year it’s estimated that somewhere between 200,000 and 300,000 people come to my neighborhood to experience the festivities.

Yesterday it was freezing, so my guess is it was less… yet all involved appeared to have a good time.

Some (mostly college kids) clearly had too much of a good time.

Even though it was cold, I had the good fortune of running into business partners, LinkedIn networking connections , and friends throughout the day.

I always appreciate the opportunity to spend life with people outside of the traditional business roles we find ourselves in.

Cultivating relationships outside of contracts, tradeshows, and Teams meetings in my experience often leads to long-term business or other opportunities in the end.

Meet people in the “wild” not just the 9-5.

What type of unique environments have you found your business partners in?

#gasparilla2026

Grandma Bre aka Grandma Foxxy (whether my son likes it or not doesn’t matter because my granddaughter does! ❤️😂) is in full effect at the jump park.

Why do I crush it at the gym? So I can play with my grandkids now and for years to come when eventually I’ll be Great-Grandma Foxxy!

 ❤️ your life!

If tools don’t replace effort in business…
𝘄𝗵𝘆 𝗱𝗼 𝘄𝗲 𝗮𝘀𝘀𝘂𝗺𝗲 𝘁𝗵𝗲𝘆 𝗱𝗼 𝗶𝗻 𝗵𝗲𝗮𝗹𝘁𝗵?

CRMs don’t close deals.
Calendars don’t create discipline.
Coaching doesn’t eliminate execution.

They remove friction so effort actually compounds.

Health works the same way.

Certain therapies can support appetite regulation, recovery, focus, and muscle preservation —
but they don’t lift the weights.
They don’t choose consistency.
They don’t show up for you.

So when someone says, “it’s just the shot,”
I’m curious how others see it.

Do you view tools — in business or health — as 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁𝘀…
or as 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗲𝗳𝗳𝗼𝗿𝘁 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲?

I know where I stand.
Interested to hear where you land.

𝘌𝘭𝘭𝘪𝘦𝘔𝘋 𝘣𝘳𝘢𝘯𝘥 𝘱𝘢𝘳𝘵𝘯𝘦𝘳. 𝘐 𝘥𝘰𝘯’𝘵 𝘱𝘳𝘦𝘴𝘤𝘳𝘪𝘣𝘦 𝘰𝘳 𝘥𝘪𝘢𝘨𝘯𝘰𝘴𝘦 — 𝘐 𝘦𝘥𝘶𝘤𝘢𝘵𝘦, 𝘤𝘰𝘢𝘤𝘩, 𝘢𝘯𝘥 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘢𝘭𝘰𝘯𝘨𝘴𝘪𝘥𝘦 𝘭𝘪𝘤𝘦𝘯𝘴𝘦𝘥 𝘮𝘦𝘥𝘪𝘤𝘢𝘭 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳𝘴.

𝗙𝗜𝗧 𝗧𝗜𝗣 𝗧𝗨𝗘𝗦𝗗𝗔𝗬

𝗟𝗲𝘁’𝘀 𝗿𝗲𝗳𝗿𝗮𝗺𝗲 𝗳𝗶𝘁𝗻𝗲𝘀𝘀.

Squats mean standing up from a chair without struggle.
Deadlifts mean lifting heavy objects off the ground safely.
Cardio means having the energy to keep up with your grandchildren—and your life.

𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲 𝗶𝘀𝗻’𝘁 𝗮𝗯𝗼𝘂𝘁 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗴𝗼𝗼𝗱 𝗻𝗮𝗸𝗲𝗱...𝗯𝘂𝘁 𝗶𝘁 𝗺𝗮𝘆 𝗯𝗲 𝗮 𝗽𝗲𝗿𝗸 𝘄𝗲 𝗲𝗻𝗷𝗼𝘆! I𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲 𝗮𝘀 𝘄𝗲 𝗮𝗴𝗲.

Strength shows up in everyday moments:

-Carrying groceries

-Traveling confidently

-Getting off the floor

-Preserving balance and mobility

𝗧𝗵𝗶𝘀 𝗶𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗱𝗲𝗹𝗮𝘆 𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲—𝗻𝗼𝘁 𝗯𝘆 𝗹𝘂𝗰𝗸, 𝗯𝘂𝘁 𝗯𝘆 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻.

That said, exercise alone is not the full longevity equation.

True longevity comes from alignment:

-Consistent, intelligent training

-Nutrition that supports muscle, metabolism, and recovery

-Peptide and GLP-1 therapy, 𝘄𝗵𝗲𝗻 𝗮𝗽𝗽𝗿𝗼𝗽𝗿𝗶𝗮𝘁𝗲

When aligned correctly, this approach doesn’t just slow aging—it can reverse key markers such as strength loss, metabolic decline, and reduced mobility.

𝗣𝘂𝘁𝘁𝗶𝗻𝗴 𝗶𝘁 𝗮𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗰𝗶𝗽𝗲 𝗳𝗼𝗿 𝗹𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆.

If you’re curious how 𝗚𝗟𝗣-𝟭 𝗮𝗻𝗱 𝗽𝗲𝗽𝘁𝗶𝗱𝗲 𝘁𝗵𝗲𝗿𝗮𝗽𝘆 fit into a long-term strategy for health, performance, and independence:
Comment 𝗚𝗨𝗜𝗗𝗘 or DM me to start a conversation.

𝗧𝗿𝗮𝗶𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲.
T𝗵𝗲 𝗺𝗶𝗿𝗿𝗼𝗿 𝗶𝘀 𝘀𝗲𝗰𝗼𝗻𝗱𝗮𝗿𝘆.

————————————

𝗛𝗶, 𝗜’𝗺 𝗕𝗿𝗲.

9-5, I work at 𝗥𝗲𝗽𝗠𝗼𝘃𝗲, partnering with 𝗳𝗶𝗲𝗹𝗱 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀 to implement systems, strategy, and execution that 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.

Separately, I work as a 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗹𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆 𝗰𝗼𝗮𝗰𝗵, helping individuals in midlife build strength, improve health markers, and maintain independence through training, nutrition, and evidence-based therapies.

Two distinct disciplines.
One shared principle: 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗱𝗿𝗶𝘃𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀.

Not a glamor shot, but the most beautiful picture I've ever taken.

24 years ago, today the best thing that has ever happened to me happened when my son Walker was born. 

I sit here in awe about how the last two decades have unfolded, personally, professionally. 

My heart is full of such joy and gratitude. 

I was a young 22-year-old single mom, and everything I've done since then has been because of him.

My son's arrival pushed me to go back to school, shaped my career journey, forced me to look at the World outside of me.

And now, I think about my grandchildren, the World we live in, and what I can do, little by little to make it a better place for them.

Children, whether your own or those of whom you love, are the future. 

The decisions you make matter for them. 

Be grateful for the journey. 
The beauty and the darkness. 

I'm not sure who I'd be today if my son hadn't come along, but I know one thing to be true, my love for him is powerful and he shaped me into who I am today. 

Happy Birthday Walker. I love you more than the sun, the moon, and the stars. I am so proud to be your mother.

Forget sales training. Try baking with a toddler.

If you think you’re a strong negotiator, try it with a 3½-year-old and see how you do.

Lessons in Grandparenting & Sales from a weekend with my littles.

This weekend, my granddaughter and I made cookies. Somewhere between the flour explosion and the disappearing chocolate chips, I realized I wasn’t just baking—I was negotiating.

“Grandma, can I have a cookie before dinner?”
“No, sweetie, after dinner.”
Pause. “What if I just lick it?”

That’s creativity and persistence rolled into one.

Then came the closer:

“But Grandma, you love me.”

Deal closed. Emotional intelligence: flawless.

And of course, the follow-up.

After one cookie: “Maybe two next time?”

Pipeline secured.

By the end, the kitchen was a mess, the cookies were a third gone (I enjoyed a few too), and I was reminded that negotiation isn’t about being the toughest—it’s about connection, curiosity, and a little creativity.

Whether you’re closing a deal or baking cookies, the same principles apply.

What’s something unexpected that’s taught you a great sales or negotiation lesson?

Back to Tampa from the Associated Equipment Distributors Summit in Dallas at midnight.

Up at 5 a.m. for a workout Gold's Gym.

Back & Biceps for the WIN - my favorite!!
I did workout in the gym on the road. NO EXCUSES.

Not my best sleep schedule, but sometimes you just power through.

This isn’t the healthiest option, and I know there will be haters, so go ahead and hate.

But it’s what I need in a pinch—my go-to Monster Energy, Ultra Vice Guava. A little extra boost to kickstart the day.

Between travel, fitness, and staying sharp for RepMove, structure is key… but caffeine helps too.

My agenda today: Kickass, accomplish the non-negotiables, and SLEEP like a QUEEN tonight.

What’s your go-to energy source when life gets busy? Feel free to rate them for me!

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝘀𝗽𝗲𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗯𝗲𝘀𝘁 𝘆𝗲𝗮𝗿𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴… 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿𝘀 𝗯𝗮𝗿𝗲𝗹𝘆 𝗹𝗶𝘃𝗶𝗻𝗴...𝗼𝗿 𝗻𝗼𝘁 𝗹𝗶𝘃𝗶𝗻𝗴 𝗮𝘁 𝗮𝗹𝗹.

That’s not me being dramatic — that’s the truth.
People who don’t work out are 𝘁𝘄𝗶𝗰𝗲 𝗮𝘀 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗱𝗶𝗲 𝗲𝗮𝗿𝗹𝘆.

Research from Penn State found that 𝗼𝗹𝗱𝗲𝗿 𝗮𝗱𝘂𝗹𝘁𝘀 𝘄𝗵𝗼 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝘁𝗿𝗮𝗶𝗻 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝘁𝘄𝗶𝗰𝗲 𝗮 𝘄𝗲𝗲𝗸 𝗵𝗮𝘃𝗲 𝘂𝗽 𝘁𝗼 𝟰𝟲% 𝗹𝗼𝘄𝗲𝗿 𝗼𝗱𝗱𝘀 𝗼𝗳 𝗱𝘆𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗮𝗻𝘆 𝗰𝗮𝘂𝘀𝗲 compared to those who don’t.

𝗙𝗼𝗿𝘁𝘆-𝘀𝗶𝘅 𝗽𝗲𝗿𝗰𝗲𝗻𝘁.
That’s not luck. That’s lifestyle.

And here’s why it matters:

After age 30, 𝘄𝗲 𝘀𝘁𝗮𝗿𝘁 𝗹𝗼𝘀𝗶𝗻𝗴 𝟯–𝟴% 𝗼𝗳 𝗼𝘂𝗿 𝗺𝘂𝘀𝗰𝗹𝗲 𝗲𝘃𝗲𝗿𝘆 𝗱𝗲𝗰𝗮𝗱𝗲.
After 50, that loss speeds up.

I'll be 47 this year, and I'm not going down without a fight!

That loss of muscle is called 𝘀𝗮𝗿𝗰𝗼𝗽𝗲𝗻𝗶𝗮 — and it’s silently robbing you of strength, energy, and independence while you call it “aging.”

But it’s not aging — it’s disuse.
And you can 𝙖𝙗𝙨𝙤𝙡𝙪𝙩𝙚𝙡𝙮 fight it.

I’m a grandmother.
And I decided exactly how I want to age — strong, capable, and unafraid of stairs, grandkids, or the mirror.
That decision changed everything.

Because muscle isn’t about looking good.
It’s about living well.
It’s your metabolism, your stability, your vitality — your independence.

As a coach, this is what I work on with my clients:

* 𝗟𝗶𝗳𝘁 𝘄𝗲𝗶𝗴𝗵𝘁𝘀. Resistance training is non-negotiable.
* 𝗘𝗮𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝗽𝗿𝗼𝘁𝗲𝗶𝗻. You can’t rebuild what you don’t feed.
* 𝗦𝗹𝗲𝗲𝗽. Your body can’t grow if it can’t recover.
* 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘀𝗺𝗮𝗿𝘁𝗹𝘆. For some, GLP-1 or peptide therapy can help — when used alongside training and nutrition, not instead of them.

This is your reminder:
𝗔𝗴𝗶𝗻𝗴 𝗶𝘀 𝗶𝗻𝗲𝘃𝗶𝘁𝗮𝗯𝗹𝗲 — 𝗱𝗲𝗰𝗹𝗶𝗻𝗲 𝗶𝘀 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹.

You’ve worked decades to build your career. What are you doing to build the strength to actually enjoy the years that come after?

__________________________________________

I’m 𝗕𝗿𝗲 — founder of 𝗠𝘆 𝗖𝗼𝗮𝗰𝗵 𝗕𝗿𝗲 and 𝗕𝗿𝗮𝗻𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗘𝗹𝗹𝗶𝗲𝗠𝗗, where I help midlife men and women rebuild muscle, regain confidence, and take control of how they age through strength training, nutrition, and, when appropriate, GLP-1 or peptide therapy.

I’m also a Sales Account Executive at 𝗥𝗲𝗽𝗠𝗼𝘃𝗲, where we help 𝗳𝗶𝗲𝗹𝗱 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀 𝘀𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝘁𝗵𝗲𝗶𝗿 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, 𝗱𝗿𝗶𝘃𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

If you’re ready to get stronger — in body or in business — send me a DM.

Or follow me here for health, fitness, and sales tips built for real life.

IG: @my_coach_bre

𝗙𝗜𝗧 𝗧𝗜𝗣 𝗧𝗨𝗘𝗦𝗗𝗔𝗬

𝗘𝗡𝗘𝗥𝗚𝗬 𝗜𝗦 𝗔 𝗕𝗜𝗢𝗟𝗢𝗚𝗜𝗖𝗔𝗟 𝗞𝗣𝗜.

High performers track the numbers that matter.
Revenue. Efficiency. Output.

But the KPI that drives all of them? 𝗘𝗻𝗲𝗿𝗴𝘆.

When energy drops:

focus suffers
stress tolerance shrinks
recovery slows
performance follows

And no amount of hustle fixes biology.

Energy is built — or depleted — by a few non-negotiables:

• 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲 → supports metabolism, resilience, and cellular energy production
• 𝗡𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻 → provides the raw materials your cells need to function
• 𝗦𝗹𝗲𝗲𝗽 → where hormones regulate and systems repair
• 𝗛𝘆𝗱𝗿𝗮𝘁𝗶𝗼𝗻 → even mild dehydration impacts cognitive and physical performance
• 𝗦𝘁𝗿𝗲𝘀𝘀 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻 → chronic stress quietly drains your energy reserves

For many professionals in midlife, even when these are “dialed in,” 𝗰𝗲𝗹𝗹𝘂𝗹𝗮𝗿 𝘀𝗶𝗴𝗻𝗮𝗹𝗶𝗻𝗴 𝘀𝘁𝗶𝗹𝗹 𝗱𝗲𝗰𝗹𝗶𝗻𝗲𝘀 𝘄𝗶𝘁𝗵 𝗮𝗴𝗲.

That’s where 𝗽𝗲𝗽𝘁𝗶𝗱𝗲 𝘁𝗵𝗲𝗿𝗮𝗽𝘆 can help — not as a shortcut, but as support.

Peptides assist with restoring communication tied to metabolism, recovery, inflammation control, and tissue repair — helping your body respond better to the work you’re already doing.

If your output feels harder to sustain than it used to, don’t ask:
“W𝘩𝘺 𝘤𝘢𝘯’𝘵 𝘐 𝘱𝘶𝘴𝘩 𝘩𝘢𝘳𝘥𝘦𝘳?”

Ask a better question:
𝗜𝘀 𝗺𝘆 𝗯𝗶𝗼𝗹𝗼𝗴𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗺𝘆 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 — 𝗼𝗿 𝗹𝗶𝗺𝗶𝘁𝗶𝗻𝗴 𝗶𝘁?

Which habit has the biggest impact on your energy right now — exercise, sleep, stress, or nutrition?

—

Outside of helping sales teams using RepMove operate more efficiently and win more business, I’m also a 𝗱𝗲𝗴𝗿𝗲𝗲𝗱 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗰𝗼𝗮𝗰𝗵. I focus on optimizing exercise, nutrition, recovery, and modern tools to support real life performance — 𝗶𝗻 𝗮𝗻𝗱 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗲 𝟵-𝟱.

Because peak performance isn’t just about work.
It’s about having the energy to live well, too.

Up, up, and away! 

Excited to be at the Associated Equipment Distributors Summit to represent RepMove with Dillon Baird.

Come see us at booth 258!!

See you soon Dallas!   

#repmove #aedsummit #fieldsales #equipmentdealers #crm

First off… LET’S GO BUFFALO!!

Second, THIS is why I workout 🏋️‍♀️ 

It’s not just about aesthetics, it’s about being able to play with my granddaughter.

This is your reminder.

You have time.
Schedule your workouts.

Or

Watch from the sidelines.

Children spell love ❤️ TIME.

What she’ll remember is grandma having the energy to play!

You have one body, and it can do remarkable things.

Choose wisely. 

I believe in you.

Now, LET’S GO BILLS!!

Sales Leaders with teams aiming to hit Presidents Club, you'll want to tune into this! So awesome Nikki Lang!!

Head of Strategic Accounts | 100 Powerful Women in Sales | Mindset in Sales🧘🏽‍♀️ | Mother of BDR’s 🐉 | Creator of “Club by Nikki Lang” 🥂

Oh my god… you guys. This is it!!!

It’s finally time to share a project I’ve poured my heart and soul into...

"Club by Nikki Lang" is officially live!!

This has been a true labor of love. Something I created not just to provide value, but to bring something new to LinkedIn.

Yes, this is a different kind of content for this platform…

But over the past year, you have shown me that you’re ready for something different. 

Something that blends ambition, success, lifestyle, and celebration.

And so, "Club by Nikki Lang" was born.

In this series, I travel to elite luxury resorts and evaluate them through one very specific lens... Would this be an unforgettable President’s Club experience?

I’m not visiting as a tourist. I’m here to help leaders and sales teams choose destinations that truly feel worthy of their top performers.

And our first stop?!? None other than 1 Hotels South Beach

I’ll be ranking the resort across three core criteria:

1. Rooms & Amenities - luxury, comfort, wow-factor
2. Social Spaces - where your team connects, celebrates, and bonds
3. Activities & Nightlife – because President’s Club isn’t just a vacation… it’s a once-in-a-lifetime experience

Over the next few episodes (tune in tomorrow!), I’ll take you behind the scenes and share what a Presidents Club experience is really like.

BUT WAIT!! There is something in it for you, too!!

To celebrate the launch, I’m giving away over $500 worth of 1 Hotel merch.

How to enter:
 1. Comment on this post
 2. Repost for a bonus entry

And truly… thank you.

This community has supported me, encouraged me, and believed in my ideas long before they were fully formed. This series exists because of you.

If you’re interested in booking 1 Hotel South Beach for yourself or your team, feel free to reach out and I'll happily share my insights and connections.

Now I want to hear from you!!

If you were invited on an incentive trip, where in the world would you want to go most??

Welcome to "Club by Nikki Lang" 🥂 
 
- Nik

Excited to be at the Associated Equipment Distributors Summit! Great seeing Elliott Vigil  and Donald Charbonnet last night and looking forward to connecting with so many other others! 

Come see Dillon Baird and me at the RepMove booth number 258!!

Sales Coach and Event Speaker | Multiple Certifications

Associated Equipment Distributors -SUMMIT 2025 in Dallas - Day One ✅
Great Registration, Great Speech 🎤 By the President of the AED, Great KeyNote Speech by Matt Eversmann Ret. (From the BlackHawk Down story) 
Amazing Educational Sessions- wow! 
The Educational Sessions are Impactful. 

🤔❓The Best Part Meeting , Connection and Talking with Friends. 
Donald Charbonnet Breanne S. Nichole Stoltz 

#ComstructionEquipment #OEM #EquipmentDealer #ConstructionEquipmentDealer #AgricultureEquipment

Honored to be part of this magnificent group of creators! 

Melissa Gaglione ⭐️ you are a tremendous resource as we all grow our personal brands to educate, entertain, and leave our mark while helping others! Thank you!

CEO & Creator 44k+ followers | 50M impressions✨ Founder of Citrine ⭐️ & Content @ ColdIQ 🧠 | Event Speaker

These 16 Creators are taking over LinkedIn!! 
Here is why you should follow them 👇 

⭐ Emilie Schario - Building Kilo while sharing real life playbooks and her own built apps for work, parenthood and life!

⭐ mike haimowitz - an SDR who shares the real life work behind booking meeting while having sooo much fun! Killer newsletter too! 

⭐ Breanne S. - The B2B sales leader who also teaches women about hormone optimization, fitness, and health after 30. 

⭐ Surina Sandhu - a Digital marketer who shares the campaign frameworks, lessons and hot takes in the b2b world! 

⭐ David Wilkins - Runs the LARGEST SDR Leaders community in the world and is hosting global events! (Next one is in Austin on 3/5)

⭐ Lauren Sharpe - an AE who believes in health-hustle and in sharing her experience as an entrepreneur in her sales journey.

⭐ Meghann Misiak- our sales witch who coaches sales reps on burnout prevention and anti-hustle culture. 

⭐ Jared Wexler - bridges the gap between new product launches and sales education! highly practical and structured process! 

⭐ Morgan (Shelly) Erazo - a Head of Sales documenting the journey of her leap to leadership! 

⭐ Emma Sturtevant - A sales career coach helping women land their dream roles with empowerment, strategy and heart! 

⭐ ⚡️Francisco Oller Garcia, MBA Oller Garcia, MBA - daily inspiration and practical steps to preventing customer churn with intuition and analytics!

⭐ Maclaine Scher - The VP who is transforming her hilariously and practically transforming her dad's "boomer business" into the new age

⭐ Malisa Nguyen - a mental performance coach and paid speaker sharing her original FLOW framework to help sales reps perform! 

⭐ Monica Stewart - coaching founders and sharing the hard truth that founders need to hear about scaling SaaS sales in the $1M -$10M range

⭐ Elena Mita - Ai transformation and user researcher who is educating and helping teams adopt through content + she's helping her mom find her next role! 

⭐ Eric Maida - the VP of Growth and speaker who teaches AI safety and sales strategy! 




These 16 creators are growing rapidly and are part of the Citrine creator accelerator! 

With over 200 applicants, we narrowed it down to these 16 who are taking over LinkedIn in their own unique way... 

Give them a follow!! 
I am betting BIG on these creators!! 

❤️ Who are YOU betting on??? 



PS: Hi i'm Melissa Gaglione ⭐️ and I help linkedin creators get paid to post, monetize their brand and grow together! 

Apply for the March Cohort or Talent Agency here: https://lnkd.in/eRVhk9HE

Happy Friday!

You have to laugh sometimes, and I'm grateful LinkedIn has brought such wonderful people into my life!

It is Gasparilla Pirate Festival here in Tampa this weekend, so I thought it only right to meet with Dominic Vogel in character... the ENTIRE meeting.

So real question is, who wore the beard better? Captain Bre “The Close Queen” or Dominic?

Enjoying the Associated Equipment Distributors Summit! Come see me at Booth 258 to find out more about RepMove !

Founder & CEO of RepMove | Driving the Future of Outside Sales with Our Partners

Glad to be at the Associated Equipment Distributors Summit! Reconnecting with familiar faces and peers yesterday set a strong tone for the week. I’m excited to be here and to continue those conversations.

Breanne S. and I are on the show floor today at Booth 258. Hope to see you there!

We do thought leadership social media content for Founder-led sales. In just two 30-minute interviews a month, we create one post per weekday for you, and help you start more sales conversations.

Founders, social sellers and thought leaders: I can help you book more meetings from your social media content.

I’ll help you build a simple, time-effective workflow that will help you build your influence on LinkedIn with content (in your own words) and fill your inbox with sales leads automatically.  

We’ve helped dozens of tech startup founders and CEOS from many industries with founder-led sales. Our systems help them grow their qualified leads and revenue. 

Happy to walk you through the systems on a quick call. Click the link below my name above; my calendar loads on that page.

Jordan Behan

Henceforth, I will not be accepting any LinkedIn outbound pitches unless you can identify at least one item on the 80's nostalgia board. 

Prove your Gen-X or millennial street cred. 

*I borrowed this idea from Erik Richison and added a decade because I was born in the mid-70s.

Give me two 30-minute meetings a month and I’ll make your personal social content kick ass. Done-with-you content production for CXOs, in your OWN words.

"It's 2026 and it's too late to start posting on LinkedIn as a thought leader." 

...is an example of a great hook for a LinkedIn post, but it's a total LIE. 

Unless you're a recruiter, or work in SaaS, AI or crypto, there's probably even still time to have first-mover advantage against your competition. 

But what should you post? 

Here's one great idea: Post something that designed to change someone's mind about something. That's what this post was designed to do. 

If you're on the sidelines, thinking about the opportunity of building your personal brand and your business using LinkedIn, it's not too late. 

Start. Even if you don't have a master plan. Action beats inaction, and experimenting will teach you what to do more or less of. 

Need a hand? I take the planning and the effort out of it for you, without sacrificing your unique voice. Your ACTUAL voice; not an AI approximation of it. 

Ask me how. Learn more about my work here, and schedule a call if you have questions: https://lnkd.in/gKaP9SB3 

Start the year off right.

Jordan's simple 3-part guide for what to post about on LinkedIn: 

I get asked this a lot, and I have a simple framework of three main content "pillars" or themes. 

1. The "transformation." This one is about the OUTCOME that your customer will experience after doing business with you. Note that there is no mention here of product or features. This is more about the warm feeling in their belly afterward than it is about the widget or service you're selling. 

2. The industry trend. I usually describe this one as the theme you and your competitors are collectively discussing. This is all the news that's fit to print in your market category or niche. 

3. The wild card. This one is personal. Follow Chris Do's advice of "911" where nine posts are giving value to your community, one is personal (your wild card), and one is a call to action where you ask for the business. In this topic, you can share something you're passionate about and let us get to know you a little better. 

On sales calls, I try to riff on my prospects' themes to give examples of all three. My go-to when I'm talking about the wild card is to say that I'm also a cycling coach and bike racer, and I give myself permission to share a pic of me racing a bike at least once a month. 

Hence, please enjoy this pic of me suffering on the Seymour Challenge in North Vancouver (taken from a team car window). This might have been the best athletic performance of my life, but that's a story for another day. 

Want to meet for a chat about how I can help you with your LinkedIn content and outbound in just two 30-minutes per month? Learn more and let's meet for a quick chat: https://lnkd.in/gKaP9SB3

Here are Jordan’s three reasons why I’m still long on video on LinkedIn.

1. Because you can see and hear me, and that’s probably the best way for you to get to know me a little better. The same goes for you if you share yourself on video.

2. Because it’s still very difficult to replicate it using AI. We can still spot when people are using AI to create avatar videos of themselves, and so this is the most human that we can make this interaction. 

You can’t accuse me of using gen AI if I’m doing this completely unscripted, off the cuff, looking directly into the camera at you.

3. It’s the ultimate capture mechanism. I can use the transcript of what I’m saying and repurpose it a bunch of different ways. I’m starting with the absolute highest bar for quality capture, and I can use it several different ways after the fact.

#Video on LinkedIn, I’m still long on it. What do you think?

Thank you in advance for your likes and comments on this post, but you can stop reading now. This post is not for you. 

Let me be clear. I write these little missives with the goal of getting engagement. 

Your reactions are my currency, telling me and the mysterious LinkedIn machine that this caught your attention. 

But here's the M. Night Shyamalan twist: I drive more leads from "lurkers" than I do from the people who engage with my content. 

It's the weirdest conundrum. I need your clicks to get more eyeballs on this, but it's almost always a complete stranger who sees my stuff, finds my booking link and schedules a call. 

Why does it work like that? I don't know exactly, but I sure am grateful. I can tell you HOW it works, though. 

People see my content, and maybe it sparks their interest. Their next click is on my profile, which is a banger, let's be honest. It does the selling and links to both a landing page and my booking link. 

And hey presto, Bob's your auntie's live-in lover. Call booked. 

All of this is to say that it's still possible to drive business with LinkedIn.

But to make that happen, you gotta put yourself out there. Say something. Share your expertise, insights, and personal experiences. 

Every day, you see people doing that. They're not better than you. The only difference is they're taking action. So act. And yes, you can like this post and roast my AI image in the comments. After all, where would I be without you?

AI-assisted picture of Jordan wearing a tshirt that reads "Don't read this post." 

Stop what you’re doing and read this crappy, AI-generated post:

Just kidding. That’s not my brand. I’ve noticed a lot of AI content lately, and it has me thinking a lot more about personal branding.

These days, when LinkedIn and all of social media is flooded by gen-AI content and bots, the concept of personal branding is more important than ever. But what is a “personal brand” and how do you establish one?

It’s a great question and one you should be prepared to answer, especially as the leader of your business. 

By now, you know that your personal brand is “what people say about you when you’re not in the room.” But can you control that? Yes, you absolutely can.

How? By deciding what it is you want to be known for, and getting out there and sharing your thoughts. On LinkedIn, especially. I’m not the first one to tell you that you should be publishing thought leadership content, surely. 

It’s been well-established that C-suite leaders who post on social media outperform those who don’t.

It’s the most cost-effective way to grow your business. It helps attract prospects. It reassures clients. And it galvanizes your team behind your mission.

Where to begin, though? 

I can help with that. I help CEOs and other business leaders with their LinkedIn presence, and the first step is to do a short personal branding and goal-setting exercise. Typically, this is the first stage of my paid service, but since you’ve read this far, I’ll offer you a personal brand overview and a LinkedIn profile edit, completely free.

To learn more, send me a DM or visit this page: https://lnkd.in/gy7YzUhV

No hard sell, no commitment necessary, and no massively time-consuming homework assignments, I promise.

Jordan with a headline that reads "what's your personal brand?" 

My best-performing content from the past two weeks is a comment on someone else's post, where I sang the praises of Diet A&W Root Beer (the best diet soda on the planet). 

This tells me two things: 

1. Diet A n' dubs is the 🐐 
2. LinkedIn is like a networking event, and you don't always have to write a best-selling novel to make connections on here. Just interact, and your people will find you. 

PS, for the locals: Can you spot the location of this pic? Best Fish n' Chips in Vancouver.

Jordan looking off-camera near Fisherman's Wharf in Vancouver. 

Here's how I write strong hooks for LinkedIn: 

First, I don't overthink it. We've gotten to the point now where our hooks sound TOO MUCH like hooks. It's the LinkedIn equivalent of clickbait. Ick. 

Do this instead. Write your post. Heck, even ask your robot pal for a prompt to get you going. 

Then take a look at your draft and ask yourself: What will my network think is the most interesting part of this? 

Then cut and paste that part at the top. Job done, you've got your hook. In journalism terms, this is often referred to as the "inverted pyramid." 

You put the interesting part at the beginning so people will start reading, and then handle the rest later and trail off after you get to the boring bits...

Here’s what happens when a CEO posts three times a week for 90 days:

First, it's the honeymoon phase. 

Engagement is high. Your network is very supportive. Colleagues come out of the woodwork to 'like' your posts. You're instantly more visible. The initial validation feels wonderful.

In month two, the DMs start coming. Deals that you thought were dead are coming back to life. Contacts reconnecting and saying hello. 

In meetings, people will say you're "killing it on LinkedIn," even when you have never seen them engage with one of your posts. You vow to keep going. 

Months three and beyond have more hidden benefits. They're harder to track, but they're happening: 

-You and your sales team have more successful meetings because you've helped educate your market and get them familiar with you.  

-More people apply to work at your company because you seem pretty cool and "down to earth." And they know what you're about. 

-Your team has a better sense of the company's mission and models your behavior and beliefs, because you're leading by example, in public. 

-Your competition seethes with jealousy because you're evidently much more popular and seem so aggravatingly confident. Yes, harder to track, but it happens, I assure you. 

All of this is possible, and it doesn't require much work. It doesn't even require any special skills beyond those you already possess. You just have to keep showing up and sharing your thoughts. 

Have I oversimplified this? Perhaps a bit. It helps to have guidance on what to say and a clear picture of the results you want. It takes time and can be hard to do alone. 

One of the requirements for being seen as a thought leader on LinkedIn is sharing content that is valuable to your network, and finding a good balance between variety and repetition. Yes, repetition. 

Naturally, it helps to have someone assist you with that. 

Someone who will plot out what to say and then put the finishing touches on your posts after you say it. Someone who aims to PROTECT YOUR TIME but still has you showing up to share your expertise on the regular, so you can realize all of the upside listed above. 

That someone, in case it's not obvious, is me. I'll make this easy for you, and everything we do is in your OWN words. I use AI tools, but not as a proxy for your thought leadership. That will always come from you. 

Ask me how, and let's chat about it. It's easier than you think.

Jordan in front of a Dia de los Muertes mural

Personal branding. What’s it all about? 

In the last three or four sales calls I’ve had with prospects, they've asked about personal branding.

What is a personal brand? 

It’s the way people talk about you when you’re not in the room. It’s what people associate you with. And you can control that. 

You can be known for something simply by showing up and talking about it. For me, it’s representing yourself on LinkedIn. 

If you’re NOT controlling your personal brand, or representing yourself and putting yourself out there on LinkedIn, telling your stories and sharing your thought leadership, you’re missing a trick.

It’s one of the greatest levers for growth, both for you professionally and for your company by association. So if you have questions about that, reach out to me.

Let’s talk about your personal brand and how I can make it easy for you to show up on LinkedIn regularly and build that brand with you.

Learn more, and lets chat: https://lnkd.in/gKaP9SB3

When I "productized" my business, everything changed. 

And it still took me five years to really realize it. I mean, REALLY realize it. 

What do I mean by productized? I only sell one thing. I no longer work as a "consultant" or marketer for hire. 

Only now can I see it: the limiting factor in my company's growth was trying to do too much. 

I always thought my success depended on having an "anchor" client, like a fractional CMO engagement, as a source of income. 

I was wrong. The opposite was true. This year, something very exciting is happening. I'm earning more than ever, and 100% of revenue is from recurring subscriptions to my product. 

And the best part is that the whole thing runs on repeatable systems. 

I owe a special shoutout to Kelly Gibson, whom I refer to as my "Operator." She manages the SOPs for my C-Suite social media service and updates them regularly. I send a short message about something that is ready to be done, and she does it, no questions asked. 

After all, why would she have questions? She helped build the systems we use. 

Have questions about those systems and how we work? Send me a DM or ask in the comments. I'm quite proud of what we've built.

Brace yourselves, everybody…

Tomorrow is “circle back” day already.

Here's a mindfulness exercise for you: 

Take a deep breath whenever you see AI-generated posts and comments in your LinkedIn feed. 

It's like the opposite of a drinking game; it brings you peace of mind instead of making you tipsy. 

Happy Friday!

Jordan in lotus pose while AI comments float by. 

A question for the CEOs and other creators on LinkedIn. Do you now, or are you considering, posting content on other sites? 

Please explain further in the comments.

The author can see how you vote. Learn more

I always promise “no pressure, no hard sell,” on my calls. 

I had a great Friday virtual coffee call with Joan, and she was nice enough to publish this note of thanks! 

Great to meet you Joan 🤝

Just had a great meeting with Jordan Behan - thank you for your insights (and a few secrets)  Always appreciate learning from great people!

taplio

The Battle

Breanne S.

Jordan Behan

Followers

Posts

Engagements

Likes

Performance ScoreBreanne S.'s LinkedIn Performance

Performance ScoreJordan Behan's LinkedIn Performance

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taplio

The Battle

Breanne S.

Jordan Behan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Breanne S.'s LinkedIn Performance

Performance ScoreJordan Behan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBreanne S.'s LinkedIn Performance